ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We want to keep and form relationships with key media. We want to keep and form relationships with key media. We know what makes the perfect pitch. Why is this newsworthy or timely?

Report 361

Report How To Pitching Banking 361

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. Social media monitoring captures data on the performance of social media activity from both your company and your competitors. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Do they have a standard done-for-you offering, and /or a customizable enterprise solution?

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Remote PR Jobs

DECEMBER 12, 2022

Clients across the board may be eager to start working with you – but do you want to work with them? To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client. Otherwise, how will you know where to start?

Privacy 264

Privacy Meeting Strategy Social Media 264

ImPRessions - Crenshaw Communications

MAY 18, 2021

So, if you want a more personal approach to your ad tech news, this is the way to go. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . In what other publication will you find a section called “ WTF Ad Tech? ” AdExchanger. MediaPost.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

If someone were to scroll through, how would they perceive you? It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Here is what to keep in mind: Have an updated and professional-looking profile picture, and an appropriate banner photo. Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. That’s how Presspage was born."

Enterprise 117

Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. After, you can build out the corresponding content. . A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. Maybe you need a cybersecurity tutorial or an update on adtech trends. The more you do it, the better. . Another is to start small. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. Although voice and messaging may be a constant, one way to keep content fresh is by varying the type of media posted. Also keep in mind that short videos can be highly effective in engaging viewers.

Social Media 344

Social Media Strategy Media LinkedIn 344

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. To put a face to our emails.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JULY 19, 2022

The number of inquiries served up by these platforms, especially when you subscribe to several, can be overwhelming, and there aren’t enough hours in the day to respond to all of them. Nor should you try. When reviewing them, you want to be selective and pick the ones that are the best fit. Pick your spots.

Pitching 304

Pitching Report Data Tools 304

ImPRessions - Crenshaw Communications

APRIL 13, 2021

You also want panelists of different business backgrounds who can offer a variety of viewpoints. This means your companies’ social handles should promote it, all of the panelists’ social handles should promote it, and it should go out to your email distribution list at least two weeks before the event. Schedule it during the work day.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

Yes, the news may be offering something unique to the company, but don’t position it as a reinvention of the wheel unless it is truly going to change the industry. . Companies (and their PR teams) like to say their offering will disrupt and change the industry but in reality it may be a flashy term used to say ‘hey look at this!’

Course 418

Course Meeting Industry Corporate 418

Presspage

FEBRUARY 28, 2024

While few try to make mistakes deliberately, every company needs to anticipate a crisis. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact. That’s the bad news. We know what you’re thinking – how? With the right PR solution.

Crisis 113

Crisis Reputation Software Crisis Communications 113

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

David defines newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” David defines newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” How do you know if you’re fast enough?

Ethics 182

Ethics eBook B2B Blogging 182

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. They might be deeply informed about the topic at hand, or they could be new on the beat.

Media Training 334

Media Training Training Media Interviews 334

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. Are you fast enough? How Newsjacking Works. How soon is too soon, though?

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

JUNE 30, 2021

First, have a clear understanding of the reporters you work with most frequently and try to check what they’re writing about, even if you don’t have an urgent media inquiry. For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges.

Media 333

Media Pitching Report B2B 333

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

MARCH 15, 2023

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And there are concrete ways to make sure a POV piece has just that – even if you need to tease it out of your team. If you’re reading this, you almost certainly get that already. What do they say?”

Construction 294

Construction Pitching Exercises B2B 294

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned. Any tool that helps you stay organized is one worth investing time to set up. By updating a headline or freshening a statistic and repackaging the material as a new story angle, you can repurpose most content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. Stay informed, keep an eye on the news and be aware of what’s happening in your industry and the world. PR people make mistakes every day, especially when it comes to pitching stories to the media.

Pitching 240

Pitching How To Report Radio 240

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

What are you writing about? You report the facts. Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. What kinds of things do you write? And whose voice do you use? It’s also largely positive but includes criticisms.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We work hard to recruit the best.” So is adversity.

How To 310

How To Transportation Software Employee 310

NewsWhip

MARCH 19, 2024

Today, we’re excited to announce the launch of a new offering we’ve been working on – Report Builder – which will streamline the sharing process across your company. Consolidates Real-Time Data : An essential tool throughout crucial communications, it enables you to quickly consolidate real-time data. The overall result?

Report 109

Report Data Financial Web 109

ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. Start pitching early.

Pitching 296

Pitching Financial Media Training Training 296

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything. So, I brought my talents in-house for several years to help different companies build in-house PR. In a PR firm, every day brings something different.It

Agency 170

Agency Real Estate How To Construction 170

ImPRessions - Crenshaw Communications

MARCH 13, 2024

We preach it to our clients and put it in our company handbooks. Yet you wouldn’t mention your work for one client to another unless it has relevance to their business. Yet a degree of “managed jealousy” can be harmless, or even constructive, if it keeps everyone on their toes. Here are some examples.

Agency 182

Agency Handbook Construction Pitching 182

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% The CMO Survey: 9.2%

B2B 138

B2B Survey Marketing B2C 138

Reputation Us

OCTOBER 16, 2023

When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation.

Reputation 167

Reputation Consumer Report Ethics 167

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 102

Meeting Media Journalism Interviews 102

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. It both distinguishes a company in its industry for its level of engagement and gives human faces to the brand in the eyes of potential customers.

Social Media 98

Social Media How To Media Employee 98

Presspage

FEBRUARY 26, 2024

By weaving your company's strategy into a compelling narrative, you can forge a stronger connection with investors, ensuring your vision is relatable and memorable. By proactively sharing information addressing potential questions, and fostering open dialogue, you demonstrate your commitment to openness.

Corporate 78

Corporate Strategy Communications Storytelling 78

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Why do you think the PR/comms profession is a natural landing spot for journalists looking to make a career change? During the five-week course, several co-presenters will join them. They both are storytellers.

Communications 190

Communications Sports Journalism Fashion 190