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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

The post How To Measure The “Hidden” Value Of PR Work: Contextual Value appeared first on Crenshaw Communications. Considering the contextual value of earned media and social content offers a more holistic view of a strategic PR program, including its longer-term impact on brand reputation, awareness and customer retention.

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How to Work Zoom

ReimaginePR

Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.

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Corporate Communication in a Changing World: PR Strategies That Work

Ronn Torossian

In the age of information, stakeholders, including customers, investors, and employees, expect companies to be transparent about […] The post Corporate Communication in a Changing World: PR Strategies That Work appeared first on.

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How To Work Remotely And Successfully From Anywhere As A PR Pro

ImPRessions - Crenshaw Communications

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. Informed by my own experience, here’s how to work successfully from anywhere.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. How a comprehensive mental health benefit provides flexibility and support for your most vulnerable employees, how and when they need it most.

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How To Work Across Multiple Time Zones

ImPRessions - Crenshaw Communications

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. Yet my situation has made me more aware of the pros and cons of working in different time zones. Be transparent. Align with your coworkers.

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When Brand Collabs Work and Why

Ronn Torossian

Aside from the Air Force 1 Tiffany branded sneaker, consumers can […] The post When Brand Collabs Work and Why appeared first on. The initial announcement was for a sneaker collaboration, but a subsequent update showed more products.

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