The Proactive Report

JUNE 18, 2021

If you are not already doing it, start right away. PR should be the first thing you do and it should be done every day. ” Once you have awareness and interest you can fan those flames and move people down your funnel. .” There are many ways to do this, as you can see in the graphic below.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. You can stop reading there. But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. AI is already in newsrooms. AI will become part of news gathering.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Stern + Associates

SEPTEMBER 27, 2023

But sales folks should understand how marketing supports sales. Here are a few key reasons why sales should see the value of marketing: Marketing Brings Qualified Leads Marketers use various tactics to generate and nurture leads until they are sales-ready. We’d love to sit down with you and hear your vision and messaging.

Marketing 62

Marketing Data Groups Strategy 62

Flack's Revenge

AUGUST 14, 2019

Add the likelihood that employees who steered your brand toward its good standing feel more invested. Between news reports and social media — and do not underestimate the latter — people around the globe can learn about your company’s unfortunate situation almost instantaneously. Intangibles such as these matter.

Crisis 120

Crisis Reputation Radio Analysis 120

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? Why Is Media Monitoring So Important?

Media 52

Media Analytics Radio Google 52

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? What if you paint pictures with words and tell tales around something as seemingly boring as a brand? So why should we argue that the way we tell them shouldn’t? The Earned Media Data Disconnect.

Storytelling 0

Storytelling Data Communications Technology 0

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey. Meet buyers where they are.

B2B 174

B2B Company Marketing SEO 174

Prohibition

AUGUST 3, 2023

This is why we’re excited to introduce our new bespoke PR measurement and evaluation tool ‘AMEC proINSIGHTS’; which uses a 7-step integrated framework to truly measure the business impact of your PR activity. But why do you need to be measuring your PR campaigns? Let’s talk a look.

Measurement 62

Measurement Tools Guidelines Social Media 62

Cision

MARCH 18, 2016

You may be seeing a lot of engagement on social, but are your social campaigns driving real business results? You’ll never find out if you aren’t measuring your social ROI. It allows you to track the impact social is having on your company’s bottom line and how it benefits your business. So why is social ROI so important?

Measurement 120

Measurement Meeting Social Media Analytics 120

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. Third-parties will search online to learn more about you regardless of whether they are searching for a job, selling a product, applying to higher education, meeting a client, or looking for a date or running a multinational organisation.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. For example, you shouldn’t copy and paste proprietary data with a generative AI system.

Software 78

Software Company Pitching Training 78

Cision

OCTOBER 20, 2016

On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. This year’s Edelman Trust Barometer found only 51 percent of the general public trusts the business community, the same group trusts the media and government even less. A crisis in trust. Relationships are powerful.

Conference 120

Conference Internal International Community 120

Solo PR Pro

MAY 4, 2021

After all, it’s unlikely you have the hefty cash reserves of a bigger company. Of course, managing spend is critical, as you always want to have a cushion for down times and unexpected expenses. But if you watch your money too closely, you could prevent your business from achieving true growth. Be honest.).

Financial 104

Financial Writing Tools Training 104

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Your plan should include: Who are your crisis response team ?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests.

Pitching 89

Pitching Report Software Survey 89

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Monitoring Sources Are You Collecting?

Measurement 166

Measurement Strategy Media Analytics 166

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. In return, you’ll feature them on those channels.

Video 89

Video Strategy Marketing Instagram 89

Cision

MAY 13, 2016

By 2020, social media spending will account for 21 percent of marketing budgets. But if you can’t prove your efforts are impacting business now, why would stakeholders consider approving more spending later on? To earn greater investment in the future, you need to prove how you’re already meeting ROI goals.

Meeting 120

Meeting Data Tools Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Build a community.

B2B 170

B2B Social Media Media Education 170

Cision

APRIL 10, 2015

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. Local members of the media are on the lookout for attention-grabbing area news.

Community 120

Community Local Pitching Social Media 120

Prohibition

AUGUST 4, 2021

Your reputation as a brand reflects the level of trust your target market has in you. Why You Need It. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Social Media Marketing (SMM).

Reputation 62

Reputation Brand Branding SEO 62

Cision

MARCH 7, 2016

So what should your business do to ensure you’re using social media to its full potential? Follow these four steps to get the most ROI from your social media efforts: 1. Not every department has personnel with social media expertise, but that doesn’t mean they can’t contribute to the overall. Why the major gap?

How To 120

How To Enterprise Social Media Customer Service 120

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

Here are five things that PR people should know and do to get things moving quickly, without sacrificing quality. When good recon is traded for a ‘learn as you go’ approach, the entire campaign could falter — especially if a PR team must service multiple business units at once. Earned media often builds upon itself.

How To 136

How To Leadership B2C Agency 136

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. Media need experts every day to fill out stories with quotes and commentary. Speak up on owned media. 6 ways to build publicity when it’s quiet.

B2B 147

B2B Pitching Case Study Local 147

Beyond PR

APRIL 5, 2018

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message , and what you do with that response are often overlooked and crucially important. What Are You Missing?

Company 73

Company Media Crisis Insurance 73

Konnect Agency

MAY 11, 2022

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty.

Agency 59

Agency Mobile Consumer Creativity 59

Cision

JUNE 3, 2016

Practically every brand has a social media presence. So why are 45 percent of marketers unable to demonstrate social’s impact on a qualitative or quantitative level? Social media is more than an array of communication platforms. Social is constantly changing, which means your goals should evolve alongside it.

How To 120

How To Retail Measurement Tools 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Here’s how to put your plan together, what to remember and how you can access specialist support. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. And you don’t have to be named Bezos or Musk to guest on an episode. Let’s take a look at six of the best tech podcasts on which your PR pro should book the CEO. The opportunities are exciting. How I Built It.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

From creating national brand awareness to supporting local store developments, a tailored funnel strategy incorporating digital marketing and social media promotion will help maximize your exposure to your target market. The content can then be repurposed and shared on various social media channels to maximize its impact.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

APRIL 20, 2021

You will need to map out all the different crises that could potentially exist within your organization, sorted by tiers of severity, and determine who needs to be involved at each tier. An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Buchanan PR

SEPTEMBER 19, 2022

As I began pumping, the video monitor at the pump sprang to life. While there is still plenty of demand for top-tier media coverage, it’s time to educate yourself on the plethora of alternative media outlets – many on the Internet – that are growing in followers. I perked up, curious to identify the source. Cheddar News.

Journalism 52

Journalism Media Financial Local 52

Shift Communications

DECEMBER 28, 2016

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. We’re able to spend more money on Facebook to promote earned media, especially while working for influencers. So why hire an influencer for your company? Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Presspage

JULY 25, 2017

Why use online data for PR? Let’s start with the most important question, why should you care? Simply put, using online data before you start a new campaign “ greatly improves the chance your efforts will turn out to be worthwhile” as Alexander de Ruiter mentioned during PR is Key 2017.

Data 92

Data Tools Measurement Big Data 92

Cision

MAY 8, 2015

A recent PR Council member survey found that over 50 percent of firms responding had a planner on staff, 50 percent planned to increase investment in this area over the coming year, and 60 percent felt that having planners on staff helped them compete better with ad agencies, digital firms, branding shops and other public relations firms.

Creativity 120

Creativity Survey Advertising Advertising 120