ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. You must be thoughtful about when and with whom you become “exclusive.” ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. So, why offer an exclusive?

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Pitching How To Media Interviews 189

Solo PR Pro

JULY 19, 2022

In solo PR and business owner circles, we talk a lot about red flags to keep an eye out for when prospecting, onboarding and working with new clients. . You could probably add a few more items to this list without hesitation. They provide the information you need to do your job. 3 client green flags to look out for.

Resources 101

Resources Energy Education Corporate 101

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Why is this the case? So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data!

Data 170

Data Data-Driven PR Analytics Measurement 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

If you’re an aspiring public relation s pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment. Not all internships turn into entry-level jobs, and maybe you don’t want them to be. PR tips to go from intern to perm.

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Internal International How To Skype 160

Solo PR Pro

MAY 4, 2021

After all, it’s unlikely you have the hefty cash reserves of a bigger company. Of course, managing spend is critical, as you always want to have a cushion for down times and unexpected expenses. But if you watch your money too closely, you could prevent your business from achieving true growth. Audit, outsource, delegate.

Financial 104

Financial Writing Tools Training 104

Solo PR Pro

AUGUST 7, 2018

However, this post from Solo PR Pro Premium member, Daria Steigman has timeless (ha, ha, get it) advice on managing time. People often ask me, “How do you find the time to…?” Because there is no unified system of time management, I thought I’d give you nine tips from my own experience. Last week, I tried to freeze time.

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System Case Study LinkedIn Community 143

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Our impressive group of solo PR professionals often step outside the traditional media relations box to offer clients a wide range of offerings in their suite of services. As we know, that couldn't be further from the truth.

Media Relations 97

Media Relations Media Social Media Internal 97

Deirdre Breakenridge

MAY 23, 2017

If you’re a PR pro, and you’re thinking of starting a new blog or rejuvenating a dormant one, here are a few tips to boost your digital presence. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

Solo PR Pro

FEBRUARY 2, 2021

Professional development is a large piece of your success as a solo PR pro. Have you ever considered going through the Accredited in Public Relations (APR) process? With an APR credential, you’ll not only grow and maintain your expertise, but you’ll learn even more ways to demonstrate your mastery of what you do best.

Study 96

Study Ethics Education Groups 96

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. What is a PR Strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Sword and the Script

APRIL 28, 2020

The median PR salary in 2020 is $100,000; it’s higher for in-house roles at $145,500 and lower for PR agencies at $90,000 What PR professionals earn in income appears to be on the up and up. That’s according to the latest annual PR salary survey for 2020 published by PRWeek. The median PR salary grows.

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Survey Publicity Agency Data 94

Solo PR Pro

APRIL 13, 2021

What comes to mind when you think about influencer marketing? If you take the word of mainstream media, you’ll likely believe influencers are Instagrammers with large followings, duck-lip selfies and unmeasurable content — but that’s far from the truth. Influencers can persuade your customers to consider or buy your product.

Marketing 89

Marketing Employee Local Community 89

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. How does a PR team keep the momentum going if things get quiet? But after the initial executive moves, product launch, or funding announcement, then what? Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: Free trial, $125/mo for Pro account 3.

Tools 71

Tools SEO Analysis Google 71

Shift Communications

OCTOBER 3, 2014

Yes, according to SCIENCE, you are psychologically wired to learn stuff better when you teach it. This is why you, as a PR pro or marketer, should jump at every opportunity to teach others within your organization. Consider what happens when you become the “teacher” in a situation.

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Training Internal International Study 129

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

Ethical Voices

AUGUST 21, 2023

The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI? The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI? Why don’t we just dive right in? Tell me more about Cision’s AI ethics policy.

Agency 80

Agency Publicity Ethics Analysis 80

Ethical Voices

NOVEMBER 20, 2023

What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? Just a quick mention, we were the PR program of the year for PRWeek last year. If you don’t have one, I feel sorry for you.

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Ethics How To Survey Interviews 91

PR Fuel

SEPTEMBER 23, 2021

Meanwhile, 66% of customers agree that companies should make it easier to access their content. Creating a news release can help you appear in front of those customers. You can generate brand awareness, build recognition, and expand your reach online. Then, you can draw more people to your business with ease.

Brand 105

Brand Branding How To SEO 105

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

It’s that magical and very busy time of year when PR agencies are prepping for the holiday season and are happy for a fun distraction. Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. Here are some ideas for PR-relevant costumes for Halloween 2018. 8 Halloween costumes for PR pros.

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Crisis Film Fashion Ethics 85

Rock the Status Quo

DECEMBER 11, 2014

The plunger part in particular is laugh-until-your-belly-hurts-and-you-snort funny. Until you find out the spot won’t happen after all, for reasons out of your control. Hmmm, wonder why. What the heck do you do? I totally love it. Post by Carrie Morgan. It’s impossible. A relentless frenzy.

Interviews 174

Interviews Real Estate Media Pitching 174

Communications Conversations

JULY 20, 2017

Let’s hear more about Sarah–and her qualities–in this latest installment of the PR Rock Stars series. You recently took on a new role at Patterson Companies. You recently took on a new role at Patterson Companies. Can you tell us more about this role? She’s not a big personality.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

APRIL 9, 2019

Whether you are looking for a new job – or looking to fill a PR role – it is worthwhile to keep a finger on the pulse of compensation in your chosen profession. There are important caveats you should read carefully included at the bottom of this post. 1) Median PR salary steady at $95,000. 2018: $95,000.

Publicity 93

Publicity Survey Comparison Report 93

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years.

Publicity 164

Publicity Ethics Data Community 164

MaccaPR

APRIL 18, 2017

Mind you, not ALL public relations people. You receive the basics, such as the journalist’s name, email address, phone number, beat, pitching tips, and contact methods. But, if a given reporter is said to cover healthcare or business, your PR staff must augment Cision’s intelligence with other resources, such as.

How To 121

How To YouTube Pitching LinkedIn 121

Solo PR Pro

MARCH 6, 2018

What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals. Here at Solo PR Pro, we’re firm believers that there is no one-size-fits-all approach – to anything.

Publicity 40

Publicity eBook Resources Measurement 40

Beyond PR

APRIL 7, 2016

But are you missing out by limiting your geographic influence? Before planning anything else, consider the big picture. However, your audience is busy (just like you and me!). To make sure your content doesn’t become white noise, you need to deliver a relevant message in the most user-friendly way possible.

Local 40

Local Internal International Energy 40

Shift Communications

SEPTEMBER 13, 2016

You’re a PR pro with a #positive attitude, and you’re proud of it. You should be – a can-do outlook is a boon in this fast-paced industry. PR service isn’t customer service. Every “yes” you give will please them in the moment. You spend your days working side-by-side with your clients.

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Customer Service Course Internal International 60

Cision

AUGUST 31, 2015

What I want to do in this post is identify seven key characteristics to consider when evaluating a live-streaming app, and then take a look at these five platforms by each of those criteria. If you’re buying into the hype around Meerkat and Periscope, you might be surprised to learn the differences between these platforms.

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Video Mobile YouTube Enterprise 120

Prohibition

DECEMBER 13, 2021

This is why you should know how to deal with them in advance. That way you can manage risks and prevent possible losses. The crisis manager must determine what is happening and why. A crisis plan should be developed and implemented immediately. Any company, big or small, can experience a crisis.

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Crisis Management Crisis Financial Reputation 62

NewsWhip

APRIL 14, 2021

Paul Quigley: [Starts at 0:55] So as we get started, Kate, you’ve got such an interesting background. You work with McDonald’s Global Impact team. You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. Kate: Absolutely.

Analytics 78

Analytics Data Crisis Reputation 78

Beyond PR

APRIL 11, 2017

That’s why earlier this year we asked the Spin Sucks community and our colleagues to take part in our first Independent PR Survey. Our intent is to revisit this survey annually so it becomes a dependable benchmark we can all use to inform our annual business plan updates. Budget Woes Affecting Some Client Relationships.

Survey 45

Survey Resources Data Report 45

Solo PR Pro

JUNE 26, 2018

If you missed our June 14 webinar with social media and branding expert Irene Koehler , we’ve got you covered. You can view the webinar replay here. Why Should We Care about LinkedIn? . Your search results are telling a story about you. Here are a few ways to achieve the results you desire: Headline.

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LinkedIn Mobile Groups Writing 45

Maxim Behar

DECEMBER 20, 2022

Former President, Omnicom PR. Hey, Maxim, for as long as I have been in the world of PR, you have been at the center of it. Thank you so much for all your positive energy, leadership, and goodwill. Congratulations, Max, on adding “PR Professional of the year” to your already impressive list of accolades and honors.

Energy 52

Energy Groups Internal International 52

Shift Communications

JUNE 10, 2015

I know what you’re thinking: what is rapid response, why is it so important to me and how rapid are we talking? Reporters are working in a fast paced environment and when major news hits, they need expert commentary on a variety of topics; that’s where you come in. Caution: if you are following a lot of accounts, this may get unwieldy.

Report 60

Report Google Pitching Examples 60

ZudePR

JANUARY 26, 2016

Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). The thing to remember is you are someone. Warts and All.

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How To Meeting Creativity Agency 65