Cision

AUGUST 21, 2017

Game of Thrones embraces powerful leading ladies. Themes of power, revenge, moral ambiguity, politics and identity have intrigued us for hundreds of years and will continue to capture our hearts for centuries to come. [Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.”

Strategy 258

Strategy Trade Shows Case Study Course 258

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. My good friend Judy Gombita introduced us, and I am glad that she did.

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

MARCH 26, 2021

Why is DE&I integral to the work you do? What challenges did you face when first entering PR and marketing? She is also a Big Sister for Big Brothers Big Sisters of the Central Carolinas and a PRSSA PRoud Mentor. She is also a Big Sister for Big Brothers Big Sisters of the Central Carolinas and a PRSSA PRoud Mentor.

Publicity 170

Publicity Nonprofit Customer Service Writing 170

Ethical Voices

DECEMBER 18, 2023

Right now in the managing director role, I am mostly tasked with growth, working on reducing churn, exceeding client expectations, and creating relationships that are more strategic than tactical with our people. I didn’t understand it and at the time it was like I don’t get this and I don’t want to do it.

Ethics 105

Ethics Data Training Agency 105

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. CX goes hard. As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

PRSay

NOVEMBER 5, 2018

Its ability to attract audiences with sound and sight is so “right now,” and the statistics prove it. Its ability to attract audiences with sound and sight is so “right now,” and the statistics prove it. Now is the time. This post is brought to you by West Corporation , a proud sponsor of PRSA.

Video 116

Video Communications Strategy Product Launch 116

PRSay

SEPTEMBER 13, 2022

Register now for ICON 2022, featuring top-notch thought leaders, breakout sessions and networking opportunities. The Saver Rate ends on Sept. Marlee Matlin lost her hearing when she was 18 months old. To this day, Matlin is the only deaf performer to win the Academy Award for Best Actress. Matlin plays Ruby’s mother, Jackie.

Film 148

Film Television Community Interviews 148

Cision

JUNE 22, 2016

Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy. What drew you to the PR industry? I studied political communications in college, so after graduation, I cut my PR teeth in the fast-paced environment of Capitol Hill.

Newspapers 195

Newspapers Brand Branding Media Relations 195

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

The Hoffman Agency

MARCH 18, 2022

I yearned to be one with the sea’s overwhelming power. . For a long time, I rigidly believed that worthiness was defined by comparative achievement. I am captivated by storytelling’s power to elevate the everyday and make academia accessible. As a child, I was never afraid of drowning. The sea is dangerous. I was wrong. –.

Storytelling 36

Storytelling Creativity Study Internal 36

Buchanan PR

SEPTEMBER 19, 2022

While there is still plenty of demand for top-tier media coverage, it’s time to educate yourself on the plethora of alternative media outlets – many on the Internet – that are growing in followers. It focuses on illuminating abuses of power and betrayals of public trust. I perked up, curious to identify the source. Cheddar News.

Journalism 52

Journalism Media Financial Local 52

Communications Conversations

MARCH 2, 2018

2) PR Rock Star I feature on this blog. 2) PR Rock Star I feature on this blog. Now, I’m not writing this post to whine or look for sympathy. But, for the life of me, I don’t understand why they don’t at least respond. And yeah, it’s going to cut into your time. It’s part of my job.

Meeting 127

Meeting Media Training Training Pitching 127

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence.

Brand 40

Brand Branding Local Instagram 40

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. With consistent growth, even small numbers can become substantial over time.

Strategy 52

Strategy Customer Service Airlines Hotels 52

The Resolution Blog

SEPTEMBER 3, 2015

Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. Below are the top 5 tips from our latest guide to tech and tools for PR in 2015. But it's clear that humans have to be the ones powering this change. Update your brain.

Tools 120

Tools Measurement SEO Strategy 120

PRSay

JUNE 2, 2017

Last night, the PRSA Foundation honored Patrice Tanaka — co-founder of Patrice Tanaka & Company, CRT/tanaka and PadillaCRT (now Padilla) — with its Paladin Award. Why did you decide to pursue a career in public relations? I knew nothing about PR, but naively thought that, well, I receive press releases from these people.

Hotels 110

Hotels Leadership Agency Industry 110

Presspage

APRIL 25, 2017

It's almost an understatement to say that PR professionals have seen tremendous changes in their field in recent years. Hence the fact that wire and press release distribution services are feeling the painful consequences; organizations are less willing to spend their PR budget on non-effective distribution services.

Trends 79

Trends Crisis Reputation Employee 79

5W PR

MAY 20, 2019

All of the words above have one thing in common: they are current issues that are now at the core of marketing and advertising. Why is this? As with any time period, social movements often take precedent when it comes to creating strong messaging. And this approach makes a lot of sense. Be Authentic. And it won’t be pretty.

Brand 60

Brand Branding Marketing Policies 60

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How did you get your start in PR? It’s more difficult but also more exciting!

Real Estate 120

Real Estate Agriculture Local Technology 120

PR Conversations

OCTOBER 27, 2023

As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers of this blog if Jim continued as part of the discussion…which he certainly has done in that specific post!

Reputation 52

Reputation Social Media Internal International 52

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Are you ready? Change is coming.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? Plain and simple. So, where to start.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? Plain and simple. So, where to start.

B2B 48

B2B Marketing Strategy Corporate 48

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium.

Banking 113

Banking Sports Financial Corporate 113

MaccaPR

JUNE 23, 2021

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace? 1: Leaning into the Power of PR . 1: Leaning into the Power of PR . ” #2 Embrace Food Marketing Trends .

Marketing 62

Marketing Retail Consumer Trends 62

Prohibition

NOVEMBER 23, 2018

Often PR gets called into question for its effectiveness. Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. I mean, we get asked that a lot, actually, it’s kind of a new title, but I think it’s for communications, it’s such a good time. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

OCTOBER 16, 2017

Steve Barrett: Welcome to Earned Media Rising, a new podcast powered by Cision and brought to you by PRWeek. Steve Barrett: Welcome to Earned Media Rising, a new podcast powered by Cision and brought to you by PRWeek. Where do you think we’re at as an industry in terms of PR at the moment? That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Prohibition

NOVEMBER 23, 2018

Often PR gets called into question for its effectiveness. Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Beyond PR

AUGUST 22, 2017

Game of Thrones embraces powerful leading ladies. Themes of power, revenge, moral ambiguity, politics and identity have intrigued us for hundreds of years and will continue to capture our hearts for centuries to come. [Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.”

Strategy 74

Strategy Trade Shows Case Study Course 74

Karen Freberg

AUGUST 19, 2018

First time speaking as a Game Changer in the field of PR. First time recording and creating a lesson for a certification for HubSpot. First time being an aunt (yay!), and of course the first time launching my solo new social media textbook. , and of course the first time launching my solo new social media textbook.

Conference 46

Conference Exercises Social Media Internal 46

Barokas

JANUARY 7, 2019

And in that implication, all of the successes of past efforts, all of the things that are working now, lose their shine. I started thinking about how to embrace everything that is authentic and good, while also keeping a steady pace of progress and improvement. I’m a junkie. I’m talking about perfectionism. New Year, New You, right?

Case Study 60

Case Study Construction Exercises Media Training 60

5W PR

FEBRUARY 7, 2017

If you don’t know what influencer marketing is , you could be missing out on a powerful way to reach far more of your target audience. When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. But what exactly is influencer marketing, and how can it help you?

Brand 79

Brand Branding Marketing Social Media 79

Beyond PR

MAY 10, 2018

These two hashtags have created a social media storm that is unprecedented, and they speak to the power of social as a veritable communications channel that brands absolutely must embrace. Times, They Are A’Changing. So why aren’t we doing a better job of listening when these topics come up? The response?

Media 45

Media Trends Journalism Technology 45

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Almost five years ago now (was it that long?) I struck out on my own and set up a one-man band PR consultancy, Zude PR. David Sawyer. One day I looked around and decided there must be more to life than this.

Communications 104

Communications Community Measurement Study 104

PR 20/20

MARCH 21, 2017

Now, what if we told you every one of those tasks, and many more, could be done more efficiently using artificial intelligence technology that’s available today? Following are 11 common marketing tasks that can be more intelligently automated right now using AI technology. Writing content takes a ton of time.

Marketing 42

Marketing Analytics Analysis Technology 42

MaccaPR

APRIL 20, 2016

For those of us in the PR and social media industry, a number of these trends were not all that surprising. For those of us in the PR and social media industry, a number of these trends were not all that surprising. That place is Social Media Marketing World. As a seasoned alumnus of two years (that counts as an alumnus, right?),

Social Media 48

Social Media Trends Media Facebook 48