PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” What do you recommend to someone just getting started as an introduction to AI? For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. 21 at 1 p.m.

Enterprise 183

Enterprise Tools Technology Privacy 183

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. You’ll learn a lot that will inform your writing.

Survey 116

Survey B2B Marketing Interviews 116

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

OCTOBER 2, 2015

Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Who should you turn to for advice on driving business results on such a gigantic platform? The secret to social media success is to think and act like a member first, and a marketer second. What’s your focus?

Facebook 120

Facebook Customer Service Social Media Meeting 120

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Handpicked Related Content. Myth #3: PR is not the same as media relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Media distrust grows.

Government 136

Government Survey Ethics Media 136

Sword and the Script

MARCH 2, 2021

Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. In the last several years, Cision has purchased at least four other companies with social media monitoring capabilities. There are several reasons why one business would acquire another. Catch up time in AI.

Company 148

Company Tools Technology Software 148

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Get more people involved. The first way to power up your editorial calendar is to get more subject matter experts (SMEs) involved in creating your content.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Communications Conversations

JANUARY 4, 2022

So, getting back in the routine of GOING to school every day was a very big deal for them. So, getting back in the routine of GOING to school every day was a very big deal for them. 1 – I taught a new digital and social media marketing class at University of Minnesota. I assisted Ecolab with Instagram content.

Meeting 60

Meeting Groups Social Media LinkedIn 60

Sword and the Script

MAY 29, 2018

More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 73

Corporate Communications Survey Employee 73

NewsWhip

MARCH 31, 2021

Watch webinar. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Read transcript. Bryan Pedersen: Yeah, sure.

Advertising 131

Advertising Advertising Data Reputation 131

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. Can questions improve your content? Do you agree?

Tools 136

Tools Publicity SEO Measurement 136

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible.

Pitching 129

Pitching Report Writing Energy 129

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career? ” Was the thinking.

Ethics 79

Ethics Nonprofit Community Examples 79

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Yes – that 79% of survey respondents currently have a content program in place!

Survey 90

Survey Marketing Content Marketing Measurement 90

Polaris

DECEMBER 14, 2014

I guess my parents knew best and I didn’t get the pony. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. This eye-opening book examines the underbelly of the media world. Here’s what they told me. #1 1 Neal Schaffer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Doctor Spin

APRIL 17, 2023

And every time, the resulting goodwill manifests as good PR. Every once in a while, an organisation goes the extra mile to keep its customers happy. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. 1 Do Things that Don’t Scale. 1 Do Things that Don’t Scale. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? Does this person write on the topic you’re pitching? . Get your email opened. . Subject lines .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

JULY 13, 2015

Every workplace is definitely not run by a “giver,” but Grant’s contention that the cream rises lends credence to Joplin’s point. Click here to register for Dorie Clark’s free “Speak Up, Stand Out” webinar! It’s okay to be anxious (but get over it). Be genuine… and be nice.

Writing 120

Writing Social Media Community Course 120

Solo PR Pro

JUNE 26, 2018

If you missed our June 14 webinar with social media and branding expert Irene Koehler , we’ve got you covered. During our hour together, she shared how we can get more out of LinkedIn and leverage it to attract our ideal clients. You can view the webinar replay here. How compelling is the content you’re sharing?

LinkedIn 45

LinkedIn Mobile Groups Writing 45

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Two data points from the past week should concern you if you work in marketing, media or public relations.

Print 60

Print Storytelling Newspapers Advertising 60

PR in High Definition

MARCH 24, 2020

With this in mind, here are my top three (and a half) tips for getting your PR across Europe right first time: Don’t bundle – think bigger. Having one pot quickly proves inefficient, since different countries have different requirements for the budget, so spend – and results – can be disproportionate. It’s only one continent.

Local 48

Local Case Study Agency Resources 48

PR 20/20

NOVEMBER 28, 2022

Only by getting familiar with the status quo can you uncover the unusual. In addition, routine blog monitoring can offer insight into the value and potential of specific content topics. It may be boring to write and read, but consistent answers make it easier to get familiar with the report and allows for quicker reviews.

Analytics 52

Analytics Google Case Study Data 52

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

APRIL 23, 2019

Only by getting familiar with the status quo can you uncover the unusual. In addition, routine blog monitoring can offer insight into the value and potential of specific content topics. It may be boring to write and read, but consistent answers make it easier to get familiar with the report and allows for quicker reviews.

Analytics 102

Analytics Google Case Study Data 102

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. Results show as you type and before you finish typing the word opportunities, several potentially relevant results show up for VolunteerMatch and idealist.org.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q.

Measurement 102

Measurement Blogging Tourism Social Media 102

PR in High Definition

AUGUST 30, 2016

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. Sadly, it results in content and campaigns which are poorly created, badly targeted and received worse. There’s no substitute for getting out and spending time with customers and prospects.

Mobile 48

Mobile Advertising Advertising Pitching 48

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

MAY 20, 2015

However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. Even the most “unreachable” superstars appreciate getting a free solution to a pain point. Social shares.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. social media). You get the point.

Education 52

Education Marketing Conference Agriculture 52

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Writing a post about your business or service. Promoting various events and webinars. Sharing bits of information about your business or service on social media. What sort of content do they post online? Guest Post by Taral Patel.

Marketing 40

Marketing Viral Fashion Product Launch 40

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Where do we go from here?

Social Media 78

Social Media Web Media Measurement 78