Cision

MAY 4, 2017

At the Cision World Tour stop in San Francisco this week, Altimeter principal analyst and visionary Brian Solis shared some of his research based tactics for being positive change agents in our industry: 1) ROI doesn’t always have to mean Return on Investment. Want more World Tour?

Communications 209

Communications Hotels Technology Tools 209

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Look forward to seeing you at our next Cision World Tour event ! Cision (@Cision) April 26, 2017. A well thought-out multichannel content strategy is essential.

Data 264

Data Leadership Tools Advertising 264

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Public-domain research is high-quality and often free. A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story.

Storytelling 149

Storytelling Data Survey Financial 149

Mindful Marketing

JULY 17, 2021

A little over a decade ago, a research paper I’d written was accepted for presentation at a conference in Honolulu, and fortunately my wife was able to join me on this first-time trip to Hawaii. If there are a few places in the world that are worth a helicopter tour, Kauai is one of them. I've been among the indulgers.

Tourism 115

Tourism Travel Nonprofit Banking 115

PRSay

OCTOBER 17, 2022

She also hosts “transparency tours” of the office and responds to public-record requests from constituents. I created my personal TikTok account to research [the platform]. Communications people need to research, research, research. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! ylang ylang – ??

Communications 172

Communications Video Social Media Facebook 172

5W PR

JANUARY 6, 2022

Perform Research. Research is a prerequisite for understanding customers’ behaviors and emotions, and for delivering products and services that lead to brand loyalty. For instance, a company developing a new home improvement product talked to 35 participants as part of their research to find out what was bothering them in their yards.

Consumer 60

Consumer Airlines Survey Social Media 60

Cision

MARCH 18, 2016

a first hand tour of the Patron distillery; my thoughts on a beer festival in Denver). The Cision Media Research Team maintains a database of more than 1.6 I mostly write about larger trends in the beer/wine/spirit industries (e.g. brewers who listen to metal; the decrease of Port wine sales in the US, etc.) product announcements).

Pitching 120

Pitching How To Travel Writing 120

Cision

MAY 25, 2017

This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. If Forrester (one of the most influential research and advisory firms in the world) is right, what does that mean for the future earned, owned and paid media?

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

AUGUST 4, 2016

Social media is also a great way to research reporters in preparation for your pitch. Book a media tour or deskside briefing and visit the journalists personally. In my previous role at an agency, I managed public relations for several NFL players and conducted media tours every year in the Super Bowl media center!

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

SEPTEMBER 28, 2017

According to research data from eMarketer, “digital ad spend will increase 15.9 While the rise of fake news and the poor coverage of the United States presidential election likely dug into its lead, most credible consumer research indicates that trust in earned is highest. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Communications Conversations

FEBRUARY 21, 2020

They asked it when we went on our tours at Best Buy and Padilla. Start research and writing a byline for my Trustmark client. Blog post research. Writing a post about influencer marketing trends and I’m knee-deep in research. I created this prezo 100% from scratch, so it took a while to do all the research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

SEPTEMBER 24, 2015

The destinations they discuss vary greatly, from broad discussion of a region, such as “backpacking Europe,” to more refined mentions of a specific country, such as “visit Argentina,” down to an in-depth tour of a specific city, such as Tokyo. Patel confirms Cision’s research findings: word-of-mouth is vital.

Travel 120

Travel Hotels Mobile How To 120

Karen Freberg

MAY 12, 2021

Throughout the years, my students have been able to get some great positions from these experiences and projects, and for myself – I have been able to formulate some incredible brand partnerships for my research and work in and out of the classroom. You may be asking yourself – Karen, what is in store for Fall 2021?

Course 82

Course Meeting Industry Reputation 82

Ishmael's Corner

MARCH 29, 2016

I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix). After researching PR resources in that part of the.more. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run.

Storytelling 60

Storytelling Resources Agency Communications 60

Deirdre Breakenridge

FEBRUARY 6, 2017

It is dedicated to preserving and sharing public relations history with students, educators, researchers and practitioners. To arrange a tour of the exhibit and discover the amazing collection and legacies of these public relations figures visit prmuseum.org/schedule.

Publicity 150

Publicity Education Community Writing 150

PR in High Definition

FEBRUARY 18, 2019

Did you hear the one about LA-based musician Jered Eames organising an entire European tour for his band Threatin by faking a huge online following? After all, he succeeded in organising an entire European tour from his computer in California – and at legitimate venues too. The story was hard to miss at the end of 2018.

Engineering 67

Engineering Reputation Social Media SEO 67

Cision

APRIL 15, 2015

If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. For company launch, take a tour of your facilities. Show photos of your product being used. Share customer-generated photos. Infographic. Click to enlarge or visit the post it originally accompanied here !

Infographics 120

Infographics Product Launch Content Marketing Video 120

Shift Communications

OCTOBER 7, 2016

When his love of music lands him an assignment from Rolling Stone magazine to interview the budding band Stillwater, he sets off on an eye-opening journey (against his mother’s wishes) with the band’s tour that ultimately changes him – and his future – forever. He taught us that calculated risks can pay off in unexpected ways.

Guidelines 129

Guidelines Trends Industry Financial 129

NewsWhip

FEBRUARY 10, 2021

If you’d like to track the top publishers yourself, take a tour of NewsWhip. Benedict Nicholson is the Head of Research and Editorial at NewsWhip. The top 25 looked fairly similar to what we saw in terms of the make-up of the list, though engagements were considerably higher across the board. . Benedict Nicholson.

Facebook 167

Facebook Web Viral Journalism 167

Deirdre Breakenridge

APRIL 10, 2017

Some of us are great at executive media coaching and pulling together top-tier media tours. Too often, new business owners make the mistake of committing to their brand name before researching available domain names. Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts.

Travel 281

Travel Technology Conference LinkedIn 281

Ethical Voices

NOVEMBER 21, 2022

The ethics of Favela tours. The ethics of virus research and reporting. Rich Shertenlieb, 98.5 Sports Hub: Virtue-Based Ethics in Action. Speaking of misinformation. The Ethics of AI Generated Art. The ethics of fur trapping. The ethics of Spotify. The metaverse . The pope speaks on digital media and ethics.

Ethics 73

Ethics Sports Employee Privacy 73

PRSay

APRIL 19, 2019

Before long, industry organizations were putting me “on tour,” setting up pitching workshops around the country for me to deliver — land in Boston at midnight, do a full-day training the next morning, fly to LaGuardia that night, full day in New York CIty the next day, then on to Washington, D.C., Chicago, Los Angeles, and so on.

Hotels 131

Hotels Training Viral Pitching 131

Beyond PR

JULY 26, 2016

“Satellite media tours are a great vehicle to reach a large amount of viewers, listeners and readers within a short window of time,” explains Risa Chuang, Director, Media Relations at MultiVu and the author of Media Tour Boot Camp , our newest how-to guide. “A Satellite media tours make it easy to repurpose resources.

Strategy 40

Strategy Media Radio How To 40

ImPRessions - Crenshaw Communications

APRIL 7, 2017

RemedyHealthMedia , a leading digital publisher of condition-specific information for patients, discovered through research that different visitors respond to different types of videos. The key for PR teams is to research target audiences and learn about preferences as they plan and produce video. The importance of authenticity.

Video 149

Video Measurement Survey Creativity 149

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. It then did research (using Google and Ahrefs) and created content based on ideas from a weekly brainstorming session. Do they have a blog? Always keep the end game in mind. The Verge.

How To 198

How To Real Estate Web Case Study 198

Barokas

JUNE 14, 2019

Grit: The Power of Passion and Perseverance , by Angela Duckworth presents new research on what factors determine high achievement. Made to Stick: Why Some Ideas Survive and Others Die , by Chip Heath is a “fast-paced tour of success stories,” of some of the stickiest ideas in modern culture.

Communications 101

Communications Transportation Television Writing 101

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What are the ethics of opposition research? In my 25-year career.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

One thing that impresses in Michael Lewis’s story and is translated in the film is the depth of research the short-sellers undertake before making their bets. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Educate yourself, and educate yourself some more. Dig deeply.

Film 149

Film Real Estate Banking Financial 149

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. A digital/social media star.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

OCTOBER 5, 2021

Some examples of events investor relations teams might host include investor conferences, non-deal roadshows, virtual bus tours, reverse roadshows and one-on-one meetings. The announcement goes on at length about some research it published earlier that’s sort of juxtaposed into the copy – without addressing any of the natural questions.

Software 152

Software Tools Print Technology 152

ImPRessions - Crenshaw Communications

MARCH 31, 2016

Many a high school student and family make the college circuit tour, visiting schools (especially their top picks) to try to get to know them better. No amount of research and diligence will lead to acceptance for a college applicant who has not already built a strong case over years of hard work. Know your targets.

Pitching 120

Pitching Banking Publicity Media 120

PRSay

NOVEMBER 25, 2020

They showed up ready to network, dressed for their virtual interviews, primed with their elevator pitch and prepared with savvy questions, having researched the agencies in advance. The students who interviewed were the real heroes. After an intense two hours and 30 minutes, we wrapped up on time at 8:30 p.m. Continuing to make connections.

Interviews 93

Interviews Agency Advertising Advertising 93

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Then, gather keyword research. Once you gather audience and keyword research, find a single focus point for your release. Upcoming tour of your facilities. First, look at the research you gathered. Know Your Audience.

Brand 99

Brand Branding How To SEO 99

Deirdre Breakenridge

DECEMBER 4, 2018

A new Pew Research Center survey of U.S. The project “world tour” captured pictures in 13 countries. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform. Using only data and facts to engage youth will not work unless these facts are connected to a story.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Remote PR Jobs

SEPTEMBER 25, 2023

I’m probably not going to tour your factory unless it’s REALLY interesting and is going to turn into three more stories for me. I recently wrote a story that entailed several months of research and multiple conversations with one company in particular. I am not going to come to your offices for an afternoon.

Print 100

Print Media Pitching Writing 100

Katie Paine's Measurement Blog

MARCH 29, 2023

With a team of researchers and a semester to work on it, I could probably prove that if your CEO or organization acts like an a **e, then it’s bad for the bottom line. Wait a minute, other researchers have already proved this. Soon the CEO was touring the beaches with a forgiving press in tow. Nice guy: good.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Of those that are using it (that 28%, presumably) – how is it being used? How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144