Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q8: How important is learning to measure PR results? You can learn more about Stephen here. If so, how?

Communications 191

Communications Community Blogging Education 191

The Proactive Report

JUNE 18, 2021

What are some networking tips. You can create your own groups on social media and build a community of engaged followers. PR is a communication function. I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. And we had fun. These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

Flack's Revenge

DECEMBER 20, 2018

They forget, or worse still ignore the main reason people converge on social media, which is to build and maintain connections through P2P (person to person) communication with friends, family, mentors, colleagues, newsmakers and other HUMAN beings. The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 95

Internal International Communications Employee 95

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. Read on to find out.

Social Media 65

Social Media Video Viral Brand 65

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Tips For Improving Sleep Sleep patterns and routines can change as we age. Dhillon shares invaluable insights on a wide range of topics pertinent to women’s health, especially those aged 50 and above.

Exercises 130

Exercises Strategy YouTube System 130

Landis PR

OCTOBER 25, 2021

That’s a good lesson for any communications team, especially those that will need to shift from a milestones/launch mentality to ongoing integrated programming. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Photo courtesy of Pixabay. By Brianne Miller, LCI.

Healthcare 98

Healthcare Communications Measurement Resources 98

Burrelles Fresh Ideas

JUNE 13, 2023

In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

JANUARY 19, 2023

We dive into several helpful tips below. Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Pro tip : Always add hyperlinks to your products within your blog posts so readers can view them directly and immediately. Source: Hynes Industries ?

Analytics 81

Analytics Comparison Google Interviews 81

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. In this episode of The Crisis Intelligence Podcast, Claudia and I discuss the importance of asking questions and assessing situations before pushing out crisis communications. How to identify and measure results.

Community 140

Community Crisis Communications Crisis Management 140

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Crisis communication preparedness: Preparing for cybersecurity incidents is as crucial as prevention.

Education 110

Education Employee Measurement Agency 110

Deirdre Breakenridge

DECEMBER 30, 2014

Here are my five simple time tips to get focused and to help find time in the New Year: Don’t Meet, Unless It’s Important. Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. This particular time tip may not apply to you.

Social Media 325

Social Media Meeting Course Community 325

Sword and the Script

SEPTEMBER 26, 2023

My advice is that a better measurement framework strives to tie social media efforts to outcomes. While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. I’ve listed those below along with some commentary.

Survey 124

Survey Social Media Brand Branding 124

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. Check out this interview to begin to improve your measurement today.

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

OCTOBER 3, 2015

Here are three tips to help you master the chemistry of successful pitching. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Measure Your Success. Tracking whom you’ve pitched, what you sent and when is essential to measuring your pitching success rate.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

JUNE 18, 2015

With more than 500 attendees, social discussion peaked on day one, driving higher levels of discussion than the PR Measurement Conference, but not quite as much buzz as Social Media Marketing World. Click here for our free tip sheet that shows you how! Key tips from @DainaMiddleton at #socialshakeup15 : pic.twitter.com/FTBsHr7djY.

Conference 120

Conference Social Media Measurement Financial 120

wiredPRworks

MAY 23, 2022

Two years later, I would win second place in a contest for top LinkedIn tips. Because every other entry had one tip. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry. Although, I didn’t know that. Why would anyone want 10 ways?

LinkedIn 52

LinkedIn How To B2B Social Media 52

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros advise on crisis communications. Read on for their helpful tips. Read on for their helpful tips.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. By creating a Facebook group specifically for these individuals, Shonali got them talking to each other as well as their own communities. Determine How to Measure Your Metrics. Don’t get stuck in measuring the tools.

Measurement 120

Measurement Internal International Analytics 120

Wadds Inc.

MARCH 29, 2024

I’ve used this opportunity to highlight some outstanding examples of strategic internal communication and celebrate those hidden stories. What makes it stand out from other books on the subject of internal communication? What do you see as the critical challenges for internal communicators, and why?

Internal 52

Internal International Strategy Communications 52

The Resolution Blog

NOVEMBER 25, 2015

72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? We love [link]. Very cool.

eBook 120

eBook Google Tools Analytics 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. The single most important piece of preparation for any brand is a communications head and team who can think on their feet and offer smart strategy in real time.

Crisis 199

Crisis Twitter Course Viral 199

Sword and the Script

AUGUST 6, 2020

Of course, we packed it with analysis, tips and tricks for overcoming the challenges. What is the JOTW Communications Survey? Three years ago, Ned and I teamed up to survey the JOTW community and we’ve published a report three years in a row. Importantly, the event is complimentary for 48 hours on August 19-20, 2020.

Training 94

Training Trends Media Survey 94

Waxing UnLyrical

AUGUST 1, 2019

A high-profile accident, product recall or allegations of illegal activity can cause profound, lasting damage to a company’s good standing in the community. Getting in front of the story is necessary, but so is showing restraint and carefully measuring your words. Top Tips For Handling A PR Crisis from News Exposure.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. As a business that sits at the intersection of internal communications and technology when COVID-19 hit the UK, cancelling the event didn’t feel like the right option.

Enterprise 88

Enterprise Technology Community Internal 88

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In May, we joined the #PRStack community. Both Gary and Stella contributed to the first book and recommended PR tech short-cut tips. As a tech product team, we also pledged to listen and build solutions to make the lives of PR pros a little easier.

eBook 120

eBook Measurement Community Technology 120

Sword and the Script

JULY 14, 2020

You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI). Ever-expanding duties The task list for a communicator gets longer every year.

Survey 135

Survey Measurement System Education 135

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 99

Tools Survey Pitching Analytics 99

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as well as the pressure to measure outcomes. This is particularly true when it comes to allocating budget for monitoring and measurement, for content creation and for the increasingly important role of influencer relations.

Analytics 120

Analytics B2C B2B Agency 120

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Heidi Cohen ( @heidicohen ): Expect content tips direct from the influencer—not to mention journalist and professor. We really like Heidi’s “free actionable marketing tips” (via email subscription). a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Flack's Revenge

OCTOBER 24, 2018

Most say they don’t want to tip their hands or wave a red flag in front of the angry bull that is the hacker community. A proactive and positive communications program won’t repair damage from fraud and ID theft or keep you on the right side of laws and regulations that protect consumers. Call the Press!

Crisis Management 123

Crisis Management Crisis Employee Google 123

Prohibition

JUNE 8, 2023

This blog post will provide valuable tips and techniques to help you capture and create high-quality videos on your phone, which can then be optimised across social media channels to elevate your brand’s content to a professional level. Begin by brainstorming ideas and concepts that align with what your audience wants to be seeing online.

Video 62

Video Social Media Instagram Media 62

PR 20/20

MARCH 7, 2023

Before the assessment portion, you’ll attend four courses: Discover the Next Generation of Google Analytics Use Google Analytics to Meet Your Business Objectives Measure Your Marketing with Google Analytics Go Further with Your Google Analytics Data. Related Resource >> Your Top Google Analytics 4 Questions, Answered 3.

Course 52

Course Marketing Analytics Google 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Read on to start creating your own PR blogroll. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. Is Creativity a Skill or Talent?

Creativity 64

Creativity Marketing Analytics Measurement 64