5W PR

FEBRUARY 22, 2024

Understanding consumer spending habits Remember, one-size-fits-all strategies rarely work. Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

FEBRUARY 1, 2024

Pet AI companions Pet owners can now have peace of mind about their pup’s activities while they’re away at work. This sleek device seamlessly integrates into a smart home system, allowing pets safe and controlled access to the outdoors using facial recognition or RFID tags.

Industry 78

Industry Mobile Healthcare System 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. One reason is that PR is more relevant—and valuable—than ever. PR drives SEO. PR generates influence.

Mobile 100

Mobile SEO Reputation Web 100

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Cision

JULY 13, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages?

Pitching 233

Pitching How To Real Estate Twitter 233

Shift Communications

NOVEMBER 29, 2022

Cross-channel integration at the forefront of cultural-driven marketing and PR. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. This is also a takeaway in Mintel’s 2023 Global Consumer Report.

Consumer 78

Consumer Trends Marketing SMB 78

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. That was the second coolest project I’ve ever worked on in my career. Agility was a media database owned by PR Newswire.

SEO 130

SEO Content Marketing Marketing Software 130

Solo PR Pro

DECEMBER 20, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. We asked our panel of solo PR pros to share one of their business goals for the year ahead.

Resources 77

Resources Energy Small Business Corporate 77

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. Understand what works and then adapt your strategy to include other variations.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. One reason is that PR is more relevant – and valuable – than ever.

Mobile 244

Mobile SEO Web Journalism 244

Shift Communications

SEPTEMBER 25, 2014

Agency life demands that we divide our attention between multiple clients as well as internal projects that need to be completed. It seems like an effective way to get through our work. It seems like an effective way to get through our work. Even in agency life multitasking is lie, much like that cake.

Agency 146

Agency Internal International Course 146

Konnect Agency

JULY 13, 2022

Start the Holiday Season One Step Ahead With A PR Agency Partner. We’re here to tell you how partnering with a PR agency can help you reach your goals during the Q4 holiday season with holiday gifting campaigns – and when to get started. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.

Software 151

Software How To SEO System 151

5W PR

JULY 16, 2020

Read on to discover four of the top home and housewares brands in the industry and learn what about their PR works. Their #GoFinding tags give customers a chance to be featured on their page, which has over three million followers. If a company is seeking tips on luxury home PR, look no further than Boca Do Lobo.

Brand 88

Brand Branding Instagram Creativity 88

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. However, not all of them may be the key to boost your digital PR.

Digital PR 251

Digital PR How To Small Business Analysis 251

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Salaries, agencies, and freelancers are among the biggest costs in a PR budget.

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. If your PR budget is cut dramatically, you may need to scale back your ambitions. Salaries, agencies, and freelancers are among the biggest costs in a PR budget.

Software 78

Software Resources Tools Agency 78

Solo PR Pro

OCTOBER 6, 2020

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros manage their time. This month, we asked our panel of solo PR pros to tell us how they manage their time.

Social Media 128

Social Media LinkedIn Resources Communications 128

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Prohibition

FEBRUARY 15, 2017

Professional insight: Ella, you’ve worked in the industry for seven years. Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. It was a three man team so I was thrown in the deep end, which allowed me to work my way up quickly.

Hotels 86

Hotels Social Media Fashion Agency 86

Solo PR Pro

NOVEMBER 3, 2020

When working in an industry like PR (especially as a solo practitioner), it’s easy to feel obligated to go above and beyond the call of duty for every client you work with. If you worked at a big agency in the past, you may not have been the one calling those shots. Be clear about your working hours.

How To 90

How To Communications Pitching Meeting 90

Victorious PR

NOVEMBER 21, 2022

For instance, at Victorious PR, we even geo-tag when at events so that we are hitting our ideal clients WHILE at the same event. This is the top question we get as a public relations agency. From startups to entrepreneurs, to real estate professionals, we are confident in saying we are your go-to PR firm.

Real Estate 52

Real Estate Media Advertising Advertising 52

Stephen Waddington

SEPTEMBER 26, 2018

Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams. It simply isn’t the case.

Tools 117

Tools How To Google Analytics 117

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. What’s working — adapting trending content: What does Taylor Swift’s Red (Taylor’s Version) album and holding a penny up to exposed prongs in a light socket have in common? What’s working — influencer partnerships: Creators are king on TikTok.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

5W PR

MARCH 1, 2020

When marketing a Luxury Brand – there are three main elements that are shared between all of the great Luxury PR and marketing Campaigns over the years. A father spends time with his son while working on a certain type of automobile. Exclusivity in Luxury. Rolex – well there’s the ones at the bottom of the price range.

Publicity 104

Publicity Brand Branding Marketing 104

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. 24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98

Prohibition

APRIL 17, 2017

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. So join the conversation and make Twitter work for you! Here are some tips to get you started: 1. also follow hashtags.

Twitter 102

Twitter Social Media Energy Resources 102

Prohibition

AUGUST 9, 2017

The awards, decided by industry experts, recognise and reflect the hard work PR professionals across Yorkshire and Lincolnshire have put into our PR campaigns throughout the year and to our excitement, we’ve been shortlisted once again for a number of awards.

Communications 48

Communications Radio Print Hotels 48

Communications Conversations

DECEMBER 5, 2019

I’ve never worked with her. Paul Power PR couple with Matt Lechner who’s now over at HealthPartners. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). She’s never been a client.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. Communication teams must straddle all worlds.”.

Employee 147

Employee Print Writing Survey 147

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. How did they make it work for them?

Social Media 48

Social Media Agency Consumer Fashion 48