Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. As such PR Copilot is available to Burrelles customers.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

ImPRessions - Crenshaw Communications

JULY 16, 2019

When properly designed and executed a PR program can not only build awareness, but develop a lead flow. PR tips for cybersecurity companies. The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds. Focus on the benefit, not the tech. Place a price tag on the risk.

Company 213

Company Case Study Airlines Study 213

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. Onward with the PR Tech Sum …. PR tech mentions.

Technology 92

Technology Software Survey Internal 92

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. At the same time, the words vendors use have shifted.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 175

Software SEO Company Tools 175

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The client wants an easy way to check in on the status of the PR program. Ideally without a lots of tech consulting, customization or cost?

Measurement 120

Measurement Exercises Interviews Tools 120

Flack's Revenge

FEBRUARY 12, 2020

The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients. It is also true that in PR you’ve got to pay someone, even if this means salaries or an agency fee. So, PR is not free earned media, despite what some say.

Content Marketing 194

Content Marketing B2B Analytics Agency 194

Sword and the Script

DECEMBER 7, 2021

So, while I struggle to imagine what I’d do with a Siri like interface on PR software today, it’s useful to keep in mind, two things: a) it’s taken a while, but PR software has come a long way; and. And, hey, PR Siri…what can I do to improve my chances of that PE reporter at the WSJ opening my pitch ? The price tag is “$7.3

Software 85

Software Publicity Technology Data 85

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones.

Marketing 62

Marketing Film Creativity B2C 62

Flack's Revenge

AUGUST 31, 2016

” on the NY Tech Meetup mailing list last week. First, I find it challenging to get any useful feedback along these lines – and this can be frustrating for someone whose job is to get clients PR results. Tech Republic. Someone posted the question “HELP! What are the top sites where you get IT news?”

Reddit 136

Reddit Enterprise Wireless B2B 136

Flack's Revenge

AUGUST 6, 2019

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. Do companies push CSR and philanthropic agendas without regard for the PR dividends? Lead with Values.

Corporate 198

Corporate Brand Branding Agriculture 198

5W PR

OCTOBER 14, 2020

A week after the pandemic was declared, Omdia, the tech research branch of Informa Tech, estimated that internet usage was up by as much as 70%. Some customers post messages without tagging a brand’s social accounts. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. CSM Matters.

Social Media 88

Social Media How To Media Guidelines 88

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? The price tag was $17.8 PR tech mentions.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product. PR measurement has long been the Achilles heel of the industry. 1) What is Cision Impact?

Publicity 89

Publicity Media Advertising Advertising 89

The Hoffman Agency

AUGUST 19, 2022

As my time at Hoffman draws to a close, I’ve learned that PR is not what I thought it was. Also, a very Hoffman-specific hack: always tag the email aliases. Tech PR, in that sense, is no different. The post Tech PR — Not What It Seems to Be, But More appeared first on "What's HAppening" Blog.

Internal 36

Internal International Pitching Storytelling 36

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 88

Pitching Report Software Survey 88

Remote PR Jobs

SEPTEMBER 25, 2023

Many of the top business and tech outlets make funding coverage a priority and assign reporters to that task. Pro-Tip: Lead Time Regardless of which strategy you choose, the most successful funding PR efforts have one thing in common: They give reporters ample time to write the story. Your investors’ PR team(s) may also help.

How To 100

How To Report Pitching LinkedIn 100

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. By tapping a product tag on your post or a product sticker in your story , a user is taken to a product description page where they see an image and description of the product, the price, and a link to a brand website where they can buy. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

Shift Communications

SEPTEMBER 5, 2017

In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. At SHIFT, we leverage the power of IBM Watson’s natural language skills to understand what PR coverage is about at massive scale. The future of PR is already here.

Analytics 143

Analytics Google Data Technology 143

Sword and the Script

NOVEMBER 19, 2019

Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). I’ve served as CMO for two different publicly traded tech companies and I’m currently looking for my next assignment. 1) How did you get into marketing? Thank you, Jeffrey, for sharing your ideas.

Storytelling 84

Storytelling Brand Branding Customer Service 84

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor]. PR Pros Sentiment About PR Tech Vendors.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. 9) PR tech assessment.

Software 113

Software Tools Publicity System 113

OnePitch

SEPTEMBER 20, 2022

The first is climate tech and the technologies that will be needed to mitigate climate change. Then the second part of my job is covering how the tech industry is responding to climate change. But it doesn’t require a huge amount of organization, and some of them I have just sort of they can automatically be tagged.

Agriculture 76

Agriculture Pitching Interviews Technology 76

Offleash

MARCH 28, 2018

The company’s patent-pending technique of collecting tagged data and integrating it into models has helped it develop the largest tagged dataset ever used to build enterprise-ready face and object recognition APIs and mobile SDKs. The post Offleash Welcomes Algolia, BrowserStack, Canonical, Ever AI appeared first on Offleash PR.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. PR Measurement: A Pulse Check on How Communicators Show Value. What is PR?

Survey 85

Survey Public Affairs Corporate Trends 85

Shift Communications

NOVEMBER 10, 2016

From a PR perspective, rising above this noise with a small team takes an integrated communications strategy with lots of advanced planning, prioritization and a data-driven approach. For example, tweets and social posts of media coverage and reporter RTs/tags must be reviewed and posted in a timely manner. So where do you start?

Healthcare 144

Healthcare How To Analytics Mobile 144

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. By tapping a product tag on your post or a product sticker in your story , a user is taken to a product description page where they see an image and description of the product, the price, and a link to a brand website where they can buy. Tech takeover.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. 1) Israeli vendor builds CRM tool for PR.

Analytics 67

Analytics Report Technology Pitching 67

Cision

NOVEMBER 1, 2016

I’ve actually been working in PR for more than 20 years. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions. All it takes is tracking the correct PR metrics. Is it really worth its share of your monthly PR retainer? That’s so sweet!

How To 120

How To Software Analytics Google 120

Prohibition

JANUARY 3, 2017

Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. Twitter is about news and about the now – much more than any other platform – it’s one reason so many PR people use it. Spontaneous revolution. What about your gran?

Twitter 48

Twitter Social Media Trade Shows Video 48

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. >>> Looking for a B2B tech PR with expertise and execution? The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” Give our services a try. Try our services.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 98

Media Relations Report Industry SEO 98