Stern + Associates

MAY 8, 2023

The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag. In this case, you want attendees to tag their posts with your hashtag so you (and other conference attendees) can follow the event. It’s too specific and not discoverable.

B2B 111

B2B Social Media Company SMB 111

Shift Communications

NOVEMBER 29, 2022

This past April, we were grateful to attend the McDonald’s* Worldwide Conference, which brought together thousands of restaurant owners/operators, leadership, regional staff and partners. 2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

Solo PR Pro

DECEMBER 20, 2022

Kathy Casciani, Azul Communications. I focus on thought leadership writing for corporate executives, faculty and other leaders in higher ed, technology and global manufacturing. Marcia Gomez, Blank Canvas Communications. Leave your response in the comments section below or tag us on social media using #solopr.

Resources 77

Resources Energy Small Business Corporate 77

Solo PR Pro

APRIL 6, 2021

Nicole Marshall, Curated Communications. Laura Frnka-Davis, APR, Principal, LFD Communications. It's much more than video conferencing, it's really a suite of communication and productivity tools all bundled together. Bill Threlkeld, Threlkeld Communications, Inc. 5 solo PR pros share their most-used tools.

Tools 89

Tools Google LinkedIn Leadership 89

Mark My Words

JULY 25, 2022

As a special adviser to Sunak when he was chancellor, Horowitz used fancy graphics and clever tag lines to sell “Brand Rishi” to a younger, politically unengaged audience on Instagram. This is not a smart move, according to Anthony Ridge-Newman, associate professor of media and communication at Liverpool Hope University.

Social Media 60

Social Media Media Film Leadership 60

Solo PR Pro

JANUARY 11, 2021

Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC. Optimistically, I look to a bright future for strategic communicators. As we near the end of this year, there is a spotlight shining on communicators and our work. Laura Frnka-Davis, APR, Principal, LFD Communications.

Industry 79

Industry Print Ethics Internal 79

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

The Hoffman Agency

AUGUST 19, 2022

Working in an agency is a crash course in time management, deadline management, client communications and internal communications with my manager, team leads, senior leadership and more. Like my manager Rachel said, communicate, communicate, COMMUNICATE! These changes didn’t come without their challenges.

Internal 36

Internal International Pitching Storytelling 36

Prohibition

FEBRUARY 15, 2017

SocialSignIn, based in Birmingham, has been operating since 2012 and enables its users to… Tags: prohibition, work, business, news Prohibition shortlisted for 2014 CIPR 'Outstanding Small Agency' award 43 What a way to end the week! Are qualifications holding back communicators?

Hotels 86

Hotels Social Media Fashion Agency 86

Stuart Bruce

MARCH 8, 2017

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). The perceived strengths were traditional written communication, strategic management and leadership and management.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Cision

AUGUST 11, 2015

Podcasting is an alluring medium to PR pros, marketers and communicators. The medium can be used for thought leadership, to offer an insider’s view into a particular industry, to tell people’s stories … you get the idea. Use descriptions, tags and show titles and notes to your advantage. What subjects make for a good podcast?

Software 120

Software SEO Video Education 120

Solo PR Pro

JUNE 25, 2019

Communication pros can choose the areas that fit their style and needs and optimize it for consistent business development. Starting a podcast can be an effective way to reach your target audience and demonstrate thought leadership. Below are several reasons communication pros should consider adding “podcaster” to their resume.

Leadership 72

Leadership Tools Video Local 72

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

MARCH 23, 2016

Every day, journalists receive tons of pitches from communication professionals just like you. Brooks Wallace, account manager and media specialist at Hollywood Public Relations and part of the PRSA Boston Leadership Team, says continuing to follow up after sending a pitch, even if it’s a no, is how she finds success for her clients.

Pitching 120

Pitching Media Relations LinkedIn Social Media 120

Sword and the Script

MAY 4, 2021

The price tag was $17.8 The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. Give our services a try. Meltwater acquires social media influencer platform.

Tools 99

Tools Survey Pitching Analytics 99

ImPRessions - Crenshaw Communications

APRIL 5, 2017

It’s no longer a given that the most successful influencer campaigns rely on big names with big price tags to promote brands. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. The first step is to know your influencer categories.

Trends 149

Trends Fashion Video YouTube 149

Beyond PR

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips . Why is Earned Media so Difficult to Measure? .

Measurement 72

Measurement Media B2C B2B 72

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 147

Employee Print Writing Survey 147

Stuart Bruce

MARCH 4, 2015

Playing the Three Wales Game at the World Communication Forum in Davos in 2014. The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015.

Communications 60

Communications Government Public Affairs Conference 60

Ishmael's Corner

JUNE 2, 2015

Twitter Feed: Is the content shaped to help communicators, marketers and the like, or does it shout “Me, me … and here’s more about me”? If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. The word “storyteller” now dominates the communications vernacular. See the office structure.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. This conundrum is a leadership challenge for the head of marketing. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. To be sure, I follow my own advice.

Survey 116

Survey B2B Marketing Interviews 116

Sword and the Script

JUNE 11, 2016

So it’s fitting then, that the various mechanisms used to communicate this acquisition announcement stood out as an exemplary illustration of why blogging is so important to marketing and PR, let alone content marketing. Thought Leadership Isn’t A Content Strategy. Benchmarks: Blogs Press Releases and Coverage.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

DECEMBER 5, 2019

role in marketing and communications. This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. As a solution, I partnered with the University of Maryland undergrad communication classes to create a mid-term exam focused on this situational analysis.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Communications Conversations

OCTOBER 31, 2019

For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. Other times she talks about leadership. The days of perfection in communication are long gone, my friends. Next, look at the KIND of content she posts. Sometimes she talks about compassion. Recently, she talked about empowering women.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Use proper blog structure.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: . Be human and be helpful.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

NOVEMBER 28, 2017

As I wrote in a post about the same study last year, when clients ask me how long a blog post should be – my answer is as long as required to communicate an idea effectively. Images files should be given a name that’s relevant to the content, alternative tags (ALT tags) should be entered, the files need to be sized properly.

Study 78

Study B2B Marketing Survey 78

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. Make sure to tag the blogger so she sees you marketing her post for her. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Blogging 61

Blogging How To Small Business Guidelines 61

Solo PR Pro

DECEMBER 12, 2017

However, this can be easier said than done for busy communications professionals. We can get so busy with client work that we neglect our own communication strategies. Demonstrate thought leadership and ensure visibility by emailing past clients with insight on one trend to watch for in 2018.

Energy 64

Energy Measurement Social Media Leadership 64

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. I’ve worked on communications, marketing and sales.” He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. Ivan joined the six person media team at the university.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

APRIL 19, 2022

If you are in a leadership position, this is your job to handle and get whatever pre- or post-approval you need. Share and curate content that isn’t yours – and tag the author. Threaded tweets are a great way to communicate more on Twitter. Depending on your organization, this can be political. Go beyond sharing a headline.

B2B 102

B2B Twitter Brand Branding 102

Stuart Bruce

MARCH 13, 2015

The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). Nurul Shamsuri on her communication and leadership panel with Weber Shandwick EMEA CEO Colin Byrne. Guntram Kaiser, MD of Kaiser Communications, Germany.

Video 60

Video Internal International Communications 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. But the price tag is too high. ” The post 10 Do’s And Don’ts For Better PR Ideas appeared first on Crenshaw Communications.

Airlines 120

Airlines Exercises Fashion Print 120

Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Finally, check for accuracy of the way the incoming data is tagged or coded. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. Communications: 16%. PR and communications are pretty closely related, though communications is the broader category. Other: 11%.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

JANUARY 8, 2019

You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. If you can label several interviews under a dedicated blog tag – like I do here for the Off Script series – this gives you examples and social proof that goes a long way in convincing a customer to take part.

B2B 77

B2B Media eBook Interviews 77