ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Focus on relationships.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

A private company or startup wanting to catch investor attention has different objectives than a public company looking to increase their customer base and market share. Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune.

Media 310

Media Retail B2B Journalism 310

Ishmael's Corner

NOVEMBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. In this era of mega venture rounds — think SoftBank feeding $535M to DoorDash to make sure you can receive that dish of soft-serve yogurt without ever leaving your lazy boy chair — one can become cavalier about a startup securing a measly $100M in venture funding.

Storytelling 120

Storytelling Communications Publicity Brand 120

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market?

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

Brand 173

Brand Branding Storytelling Video 173

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? ” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? It can go by various names.

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Poor storytelling will make an entry dead on arrival. Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Tell a story.

Case Study 298

Case Study Study B2B Technology 298

Frederik Vincx

JULY 25, 2023

Approach My co-founder and I followed a Lean Startup approach. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides. Driving around the country to sell it to brands. And later creating an inbound sales engine via content marketing and conversion optimization.

Software 78

Software Banking Resources Government 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

In stories we pitched to outlets like Business Insider (“ This Dutch startup is designing a plan to beat Dropbox — and it’s already profitable ”) and Forbes (“ Dutch File-Sharing Startup WeTransfer And Its 80 Million Users Are Coming For The U.S. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Brand 136

Brand Branding How To Storytelling 136

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. Here are a few of her must-read picks: CB Insights — This media favorite shares news and data on emerging industries, venture capital, startups and innovation.

Communications 93

Communications Storytelling Analytics Web 93

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2016

When you’re a technology PR agency working with mature startups in growth mode, certain characteristics form patterns as you develop PR strategies. As natural storytellers, we’re always looking for the compelling narratives that tie to broader themes, and when it comes to tech companies, these traits tend to make themselves clear.

Nonprofit 120

Nonprofit Technology Storytelling Company 120

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Most of us see what our jobs entail at the point of hire. later as our roles evolve. Earned Media/Media Relations.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 7, 2017

The background and history of a startup or a smallish company can be more accessible than that of a large organization. Small companies and their senior management tend to be relatable, and they’re likely to have a startup story or a transition experience that appeals to media and prospective customers. .”

Small Business 168

Small Business SMB Local Viral 168

The Hoffman Agency

MARCH 21, 2024

Digital economy and youth underpin aggressive growth target Indonesia’s tech sector is vibrant, fueled by a young, mobile-first, tech-savvy population and a strong startup ecosystem, home to the second-largest concentration of unicorns in Southeast Asia. By and large the outlook is positive.

Leadership 69

Leadership Biotechnology Policies Local 69

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Geben was named the national media relations agency of the year (Ragan/PR Daily) and a top 10 agency for startups (Agency Post).

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

The lifeblood of any startup is new customers. First, let’s address some common myths about public relations for technology and other startup companies. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition.

B2C 120

B2C Product Launch SEO Storytelling 120

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. But PR can apply storytelling techniques which give lift to all forms of communications. Dear First Time CEO of a Startup. Leading the startup charge is not for the squeamish.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If your PR program is festooned with self-promotional pablum, you’ve missed the point, the value, and the power of great storytelling. But there can be no DIY in public relations, no matter how tempting it can be for a startup. Here are 10 possible reasons for PR outcomes that miss the mark. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

FEBRUARY 9, 2021

If your company is a small startup with a limited budget, you may first want to hire a freelance PR consultant or an internal PR specialist, who can help you build awareness and potentially source a PR agency later on. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Content and more content . Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Ishmael's Corner

MARCH 20, 2017

The Art Of Storytelling In Business Communications And Public Relations. A startup trying to invent.more. The post Time for Communicators to Deviate from the Status Quo appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Communications 60

Communications Storytelling Publicity Industry 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2019

VC pressure for startups to scale prematurely is like “driving a car that’s leaking gasoline.” We are storytellers. In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. A poor spokesperson quote is a lost opportunity at best. PR tips for stellar executive quotes.

Storytelling 174

Storytelling Corporate Internal International 174

Flack's Revenge

FEBRUARY 3, 2021

E.g., when we sit down with a tech startup we ask: Tell us about your core tech How/when was it developed? The best time to flaunt it is at the beginning and throughout the first few years of a startup’s journey. Assuming you are willing to share details, they should be woven into the messaging and storytelling.

Technology 177

Technology Comparison Case Study Privacy 177

ImPRessions - Crenshaw Communications

JUNE 18, 2019

They may talk about generating visibility for a tech startup, or a desire to position the CEO as a thought leader. PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. They’re actionable.

Strategy 220

Strategy Measurement Advertising Advertising 220

Stephen Waddington

FEBRUARY 23, 2021

He’d asked for an interview about my lockdown startup Wadds Inc. He’s a visual storyteller. He’s checked out a site in the centre of Newcastle. He’ll be in touch.” That was the sign off to an email from Richard Dawson, business journalist, North East Times Magazine. and fixed a photoshoot. We’d never met before, but I knew him by name.

Creativity 97

Creativity Print Storytelling Meeting 97

Sword and the Script

NOVEMBER 19, 2019

I’ve run businesses ranging from a startup to a division of a publicly-traded company. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . Can a good story create value for a brand?

Storytelling 84

Storytelling Brand Branding Customer Service 84

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. The near future of digital news may be as tumultuous as the near past,” he wrote.

Pitching 215

Pitching Journalism Construction Writing 215

PR 20/20

FEBRUARY 6, 2015

The following is a guest post by Nick Rojas. Nick is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur and TechCrunch, and often contributes to National Debt Relief.

Enterprise 40

Enterprise Storytelling Twitter Brand 40

Ishmael's Corner

FEBRUARY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. The media spent months building up the startup as the best thing since sliced rye.Then,more. Techniques For Effective Business Communications. People gravitate toward extremes. Of course, the best story is the skyrocketing darling that becomes a train wreck.

Storytelling 60

Storytelling Energy Training Course 60

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

Storytelling 120

Storytelling Insurance Insurance Film 120

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. There are some PR tactics that can help. Tell a story.

Brand 196

Brand Branding Reddit B2B 196

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Why Small Businesses And Startups Should Invest In Social Media Marketing – Forbes. By Robin Carr, LCI. Social media users passed the 3.5

Social Media 52

Social Media Brand Branding Customer Service 52

Critical Mention

NOVEMBER 9, 2018

In 2019, analytics will continue to drive brand storytelling, control and promotion. With a background writing for hi-tech startups, she is always willing and ready to learn about the next great advancement in the digital landscape. So, we’ve listed five trends to look out for this coming year! Erin holds a B.A. SCHEDULE A DEMO.

Trends 106

Trends Social Media YouTube Storytelling 106

Ishmael's Corner

JANUARY 18, 2015

For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. Cal Tech Shows Its Storytelling Side. Which is why I couldn’t believe my eyes when I saw the Cal Tech home page depending on one of my favorite storytelling techniques, contrast.

Storytelling 60

Storytelling Brand Branding Data 60