ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

But even at this point, it’s hard to beat the credibility that earned media articles and features provide. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Education Software LinkedIn 233

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. We offer a free white paper detailing five key metrics.

Storytelling 87

Storytelling Measurement Ethics Web 87

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MAY 7, 2015

You can use them on your blog, social media, email…anywhere. Want to master multimedia storytelling? Get our free “A Roadmap to Multimedia Storytelling” ebook now! Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Cision

MAY 2, 2015

When implemented along with traditional media outreach and social media campaigns, you’re getting the most reach possible to promote your client and tell their story. PR doesn’t solely rely on earned media. “If If you want to be in the media, become the media.” – Lee Odden.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. It is here that third-party expertise or influence, amplified by social media, can push them over.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

MAY 25, 2015

As a PR pro, you have been building relationships with members of the media and networking with influencers in your space. You’re a storyteller. You are social-savvy. Part of a great content marketing strategy includes using social media to amplify and share your brand’s message. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. It means brands will have to invest in content creation.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”.

Employee 120

Employee Storytelling Content Marketing Leadership 120

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

DECEMBER 17, 2015

A uthenticity is the best social media strategy. Recognition is a valuable currency on social media. Want to learn how you can connect to your audience through storytelling? Read the free Brand Journalism white paper today! PR is now a two-way conversation between the brand and its audience.

Brand 120

Brand Branding Nonprofit Storytelling 120

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Click here for a free white paper full of outside-the-box content marketing ideas! Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Onclusive

SEPTEMBER 20, 2017

Through investigating the effectiveness of different types of earned and owned media, communicators might discover that their owned media efforts (i.e. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. Who is responsible for reporting?

Analytics 170

Analytics Measurement Data Technology 170

Beyond PR

DECEMBER 5, 2017

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

Infographics 72

Infographics Case Study Video Survey 72

Cision

APRIL 20, 2015

It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Owned content. Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. This includes a boilerplate, direct contact, website, social media links, and hashtags. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. Elements of the Conclusion. The boilerplate is a concluding paragraph.

How To 96

How To Writing Video Fashion 96

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. Organic social media is getting harder too.

Survey 74

Survey Trends Communications Storytelling 74

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. I think back to a decade or so ago when most people might not have known what a Social Media Manager does.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. But Those Troubled Infographics.

Infographics 70

Infographics Data Case Study Content Marketing 70

Ishmael's Corner

APRIL 14, 2015

Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. It occurred to me that I could write a grab bag post every single day.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Click here for outside-the-box content marketing ideas in our free white paper!

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! Even the most disciplined communication professionals can’t help but see a new website, social media platform or app and think, “Why aren’t we on that?”

Policies 120

Policies Internal International Public Affairs 120

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together.

Product Launch 40

Product Launch Marketing How To B2C 40

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Social Currency: The new classic. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. It’s a common understanding that storytelling is an effective way to share ideas.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JUNE 16, 2016

The next time you’re sending a press release, look to these six formatting practices to improve your storytelling. On top of this, social media users are more likely to share something with rich visuals. Varied Sentence/Paragraph Structure. Strings of long sentences can lead to reader fatigue and ineffective messaging.

Infographics 40

Infographics Writing Storytelling Video 40

Beyond PR

SEPTEMBER 8, 2016

When Lars Silberbauer , LEGO’s Global Senior Director of Social Media & Video, took us inside the brand’s strategy, he explained that they focus on creating high-quality content with solid storylines and the best story-makers (LEGO movie, anyone?). What questions are people in your industry afraid to answer?

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.”. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Effective storytelling improves valuations. 34% said ebooks.

B2B 122

B2B Marketing Survey Software 122