ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. White papers – a great way to demonstrate thought capital in long form to a particular audience. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

We typically use it for insights that inform our messages, not for pouring into a white paper or press release. Storytelling is the engine of PR. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close.

Technology 177

Technology Comparison Case Study Video 177

ImPRessions - Crenshaw Communications

JUNE 18, 2019

PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. At times we underestimate the time and research required for a solid PR strategy that includes tight messaging and multiple media storylines.

Strategy 220

Strategy Measurement Advertising Advertising 220

PRSay

APRIL 14, 2023

Have ChatGPT read and write Cliffs Notes on those 36 academic studies that will give your white paper weight and substance. But it’s up to you to know how to write well enough to give ChatGPT good direction, to review its work for accuracy, and to edit what may or may not be a good first draft.

How To 114

How To Writing Study Training 114

Cision

MAY 25, 2015

You’re a storyteller. Click here for our free “Outside-The-Box Content Marketing for PR” white paper now! As a PR pro, you have been building relationships with members of the media and networking with influencers in your space. You do it every time you send out a press release. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Perception lags reality. You’re recovering from a crisis event or near-death experience.

Education 178

Education B2B Employee Crisis 178

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Read our free white paper! Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Cision

APRIL 2, 2015

Harnessing UGC’s storytelling power can help build brand trust and ultimately a deeper, emotional connection to the brand. By offering a storytelling platform for our passionate consumers, we’re constantly sharing impactful, authentic stories that justify the investment in our products.”. Get our free white paper now!

Airlines 120

Airlines Storytelling Local Travel 120

Cision

JULY 10, 2015

Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Click here for our free white paper! . His dry sense of humor and flat tone of voice make Henry’s story not only believable but also enjoyably surprising. Want tips on how to make your story stand out with visuals and video? Choose Your Voice.

Video 120

Video Storytelling Local Creativity 120

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Writing is appetite. Content is habit.

Media 120

Media Storytelling Content Marketing Journalism 120

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent.

Communications 145

Communications Employee Leadership Writing 145

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Click here for a free white paper full of outside-the-box content marketing ideas! Want to create standout content? Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. You can direct them to visit your website, watch a short informational video, download a white paper, sign up for your newsletter, contact you for a demo, etc. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022.

How To 100

How To Writing Video Fashion 100

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics.

Infographics 68

Infographics Data Case Study Content Marketing 68

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Onclusive

SEPTEMBER 20, 2017

a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. As you become more comfortable with your results, you will become extremely agile in making data-driven decisions about what messages and angles are most effective in your continuous storytelling cycle.

Analytics 170

Analytics Measurement Data Technology 170

Cision

JUNE 25, 2015

Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance. Not to mention, a positive article is a serious morale booster. Report back to leadership. This will show the value of a public relations campaign.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

APRIL 7, 2015

Think serial storytelling. Use the outside-the-box content ideas from our free white paper. Use text to tease as “Game of Thrones” did. The raven brings #TheSight. Receive the power at: [link] https://t.co/LknnRX0f4D. LknnRX0f4D. Game Of Thrones (@GameOfThrones) November 25, 2014. Blog posts and newsletters falling short?

Video 120

Video YouTube Mobile Advertising 120

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 101

Video Communications Strategy Product Launch 101

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! What role do you think storytelling plays in PR? I’ve written more than 3,000 articles in my career, so I know how reporters think, what makes them tick, what stories will resonate with them and what facts or issues will make them back away. And I’m learning and growing every day.

Journalism 120

Journalism Newspapers Writing Report 120

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. I learned how to ask questions and get to the heart of a story.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! If you don’t understand the individual or group whose story you are telling, your story will sound false. What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together.

Product Launch 40

Product Launch Marketing How To B2C 40

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

Karen Freberg

JANUARY 14, 2021

storytelling, etc) to the dark side of social media (ex. When I first started, blog posts and white papers saved me! It’s all worth it! On the flip side, it means we also have to do more to help prepare our students on what they need to know about the field. From the positives (ex.

Social Media 88

Social Media Media Resources Creativity 88

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

MARCH 14, 2016

He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work.

Fashion 40

Fashion Tourism Media Journalism 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. The white paper has its own specific audience and purpose that separates it from other PR content. See this earlier post for more on uses for the modern press release.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. We helped a credit-union client with a financial literacy platform team with a trade group to develop a national financial literacy study, white paper, and speaking tour. But where does the data come from?

Storytelling 149

Storytelling Data Survey Financial 149

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40