ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Artificial Intelligence – The term Artificial Intelligence (AI) is thrown around quite a bit. It’s important to note that AI is a broad term that refers to the simulation of human intelligence in machines programmed to think like humans and mimic their actions. Very few products or technologies are truly groundbreaking.

Big Data 296

Big Data Technology Data Energy 296

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more.

Publicity 100

Publicity Ethics Analysis Data 100

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021.

Trends 155

Trends Technology Television Banking 155

Stern + Associates

MARCH 27, 2024

Though selling products and services, and maintaining good investor relations, are still paramount to any business, it’s important for those responsible for executive communications to recognize another area of increasingly critical importance: talent strategy. The current and future employee is now a key strategic audience.

Strategy 114

Strategy Communications Employee Groups 114

Deirdre Breakenridge

MAY 13, 2019

Here are three ways artificial intelligence is helping unlock new data insights within these platforms. The idea is not only to detect hidden brand mentions (visual posts where the brand is not mentioned explicitly in the companion text), but also to understand the context in which your brand, products and services are being discussed.

Training 399

Training Video Analysis Data 399

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Check out our services.]. LexisNexis launches press release service.

Software 85

Software Case Study Pitching Technology 85

Stern + Associates

JUNE 5, 2023

Senators , everyone’s talking about generative artificial intelligence (AI) tools like ChatGPT, and the news isn’t slowing down. The globally recognized tech entrepreneurs, academics and scientists Stern Strategy Group represents for speaking and advisory services are ready to help leaders make better informed decisions about AI.

Technology 99

Technology Ethics Leadership Groups 99

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. PR 20/20, Artificial Intelligence and The Next-Gen Agency. It was the most exhilarating and exhausting time of my life. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

AUGUST 7, 2019

The current #AIinPR database consists of around 150 tools characterised by function and application of artificial intelligence. The CIPR #AIinPR panel is updating its crowdsourced tool database. Our goal is to publish a toolbox. You can explore the database for yourself by following this link.

Tools 79

Tools Data Technology Social Media 79

Presspage

JUNE 16, 2023

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. According to Geoff Parker , the Charles E.

Technology 95

Technology Ethics Tools Creativity 95

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Technology never sleeps!

Tools 147

Tools Radio Data Analytics 147

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. By analysing user behaviours and content preferences, these intelligent systems are able to create a personalised feed that’s unique to each user. These intelligent programmes are able to act as 24/7 companions, engaging with users in real-time.

Social Media 62

Social Media Trends Media Guidelines 62

Stephen Waddington

SEPTEMBER 4, 2020

Brandwatch’s Senior Product Manager, Emelie Swerre unveiled the new tool on a webinar hosted by the Social Intelligence Lab this week. It’s an application layer that sits on the platform helping automate and scale consumer research. It also lets practitioners interrogate historical conversations using Brandwatch’s historical data.

Groups 140

Groups Tools Reddit Web 140

Critical Mention

JULY 15, 2020

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation. Customers filter contacts by location, topic data, job title and other characteristics. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Sword and the Script

MAY 3, 2022

PR spending on media intelligence grows. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Social media monitoring, analysis and management services. The total numbers also include numbers that provide media monitoring as a service.

Software 99

Software Study Pitching Analysis 99

Agility PR Solutions

JULY 24, 2018

There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board.

Consumer 87

Consumer Brand Branding Survey 87

Remote PR Jobs

SEPTEMBER 25, 2023

One digital business service has found that business profitability coincides almost perfectly with peaks in web analytics driven by earned media. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

NewsWhip

DECEMBER 20, 2023

We have added new intelligence to our data platform to extract the top people and brands , and applied our unique quantification and visualization capabilities to map those by media and public interest. We are also offering a range of reporting services that can be tailored to individual needs, from snapshots to deep dives.

Data 78

Data Report LinkedIn Course 78

Burrelles Fresh Ideas

JANUARY 9, 2024

AI in PR Integrations Burrelles may be 135 years old , but we never stop enhancing our services to address your requirements better. Intelligent Insights: Through our partnership with Agility, we continue to pilot the development of AI in PR software across our entire product offering, including content creation, fine-tuning and translation.

Pitching 94

Pitching Print Measurement Report 94

Agility PR Solutions

MARCH 11, 2019

Artificial intelligence is transforming all industries, including financial services. A new survey from analytics leader SASand the Global Association of Risk Professionals (GARP) shows that 81 percent of risk professionals in the financial services industry have already seen benefits from AI technologies.

Financial 60

Financial Analytics Survey Technology 60

Sword and the Script

JANUARY 7, 2017

I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. Can artificial intelligence (AI) help save us from ourselves? Artificial intelligence may help marketing to focus on the things that are innately human — emotion, conflict and psychology.

Marketing 110

Marketing Comparison Technology Data 110

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

NewsWhip

MARCH 23, 2023

Artificial intelligence, commonly known as AI, has taken massive strides over the past few years, and lately, its use has skyrocketed. Artificial intelligence: A technological phenomenon It’s safe to say that based on the numbers, the public is very interested in the power of this technology. million engagements on these stories.

Brand 78

Brand Branding Film Reddit 78

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences. Production.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

JULY 15, 2020

We see a future of marketing that is more intelligent and more human. From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together.

Marketing 54

Marketing Resources Data Software 54

5W PR

OCTOBER 29, 2019

Particularly in the marketing and public relations spaces, automation and artificial intelligence have become cornerstones of practice. While automation may be coming for many jobs, it can never fully replace human intuition and instinct. This also plays into customer service, which is also becoming increasingly automated.

Data 60

Data Customer Service Consumer Technology 60

Wadds Inc.

MARCH 8, 2023

The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services. Bain & Company has signed a services agreement with OpenAI. I don’t think anyone in professional services can afford to ignore AI.

Tools 98

Tools Writing Pitching Web 98

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. PR 20/20, Artificial Intelligence and The Next-Gen Agency. It was the most exhilarating and exhausting time of my life. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

APRIL 19, 2022

To many, that sounds like something out a sci-fi movie, conjuring up images of robots administering medication or avatars of doctors dispensing automated virtual advice. As these generations (who already spend hours each day on social media) age, they will have greater need for healthcare services. Healthcare in the metaverse?

Healthcare 88

Healthcare Communications Consumer Community 88

ImPRessions - Crenshaw Communications

JULY 22, 2019

We have one client, a digital business service, who has found that their business profitability coincides almost perfectly with peaks in web analytics driven by earned media. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

JANUARY 17, 2023

Some offer press release distribution either natively through a service they own or through a partner. Newswire service through a partnership with Accesswire. Offers native newswire service through PR Newswire and PRWeb which it owns; it also owns media outreach services Help a Reporter Out (HARO) and ProfNet.

Technology 92

Technology Software Resources Pitching 92

Stephen Waddington

DECEMBER 30, 2019

Public service broadcasting is failing to pick up the shortfall. Waking up to the impact of automation and AI on PR practice Media in pain 12. Public service media is failing the public Thank you My thanks to the following communities and individuals. I’ve explored these issues, and more, in this essay. Here are the headlines.

Government 103

Government Education Print Ethics 103