Business Wire

JUNE 28, 2017

Utilize the latest storytelling tools, such as interactive photos and videos. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. 6/ SEO - Journalists love Google when researching data and info to write an article. 3/ Be creative - Innovate when preparing your news release.

Mobile 152

Mobile SEO Web Training 152

Ishmael's Corner

MAY 17, 2015

Why the Pats forgot the SEO part of content marketing is baffling. Because our society revolves around the NFL, the media has been quick to write about the microsite with the requisite backlink as a traffic source. As for the storytelling in the microsite, I will give it this. Without the blacktop, you limit the traffic.

SEO 60

SEO Real Estate Google Content Marketing 60

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. For Tech , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. PR strong on writing, weak on tech A study by CIPR asked respondents to rank the “perceived strongest attributes” among public relations professionals. These lay out a pretty good picture of the PR landscape.

Survey 95

Survey Industry Leadership Study 95

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Google Strives to Squeeze the Technical Gamesmanship out of SEO.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. For example, because communicators typically come from an English, mass comms or journalism background dominated by words, the transition to visual storytelling can be a challenge. Or write about it.

Storytelling 60

Storytelling Blogging SEO Corporate 60

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

The Hoffman Agency

JULY 21, 2022

Storytelling was something that stood out to me. Running social media pages, tracking metrics and SEO are big interests of mine. I also want to learn the ins and outs of traditional PR, such as creating media lists and writing press releases. The more I learned, the more I thought maybe marketing and PR aren’t that different?

SEO 36

SEO Storytelling Internal International 36

PR Fuel

NOVEMBER 24, 2020

Essentially, public relations is storytelling. This goes for writing press releases and blog posts as well. Master SEO. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. Be respectful of everyone you come in contact with.

Publicity 52

Publicity SEO Advertising Advertising 52

Cision

JUNE 25, 2015

Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. For agencies, the key components of successful content marketing are storytelling and community-building. Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

Beyond PR

MARCH 22, 2017

Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity. Embrace your brand’s perspective and write clearly from that viewpoint. She regularly advises organizations on how best to craft their content for SEO, earned media pick-up, and investor consumption. Clear Attribution.

Brand 70

Brand Branding Guidelines Financial 70

Stern + Associates

JUNE 22, 2017

The SEO superstar. Creating content. Socializing content. Marketing content. Content, content, content. It’s (almost) all we hear – and talk – about these days. It’s the king. The social. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group.

Marketing 90

Marketing SEO Content Marketing Groups 90

Cision

JUNE 2, 2015

Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration. Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Use Social Media for Storytelling. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Social Media 75

Social Media Marketing Media Instagram 75

Ishmael's Corner

AUGUST 25, 2015

The Art Of Storytelling In Business Communications And Public Relations. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Our profession is literally being reinvented right before our eyes.

Industry 60

Industry Storytelling Communications Publicity 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Finally, we were ready to write! While design is crucial to communicate your message, the storytelling is what we really needed to nail this time around.

Web 60

Web Internal International Storytelling 60

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Waxing UnLyrical

NOVEMBER 10, 2014

How to write a compelling headline. How to incorporate SEO and influencer content. 12 ways to improve your digital storytelling. Why: This is something you’re going to run into if you’ve been publishing content online for a while. This is an interesting POV from Alisa Meredith for Mark Schaefer’s {grow} blog.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

APRIL 12, 2018

They rely on excellent writing and storytelling; and. Yet today, we see SEO specialists doing earned media to earn valuable links from higher domain authority sites. All of those things have two of the same qualities: 1. They rely on sophisticated relationship building skills. It’s why we do what we do for a living.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

MARCH 22, 2016

But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

SEPTEMBER 8, 2016

Write about the thing, not the keyword string. SEO can make you a better writer, he said, thanks to search engines’ shift towards targeting topics and not just keyword phrases. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. Content Strategy Checklist.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. Here are three. Wanna Subscribe?

Publicity 86

Publicity Creativity Measurement Twitter 86

PR Conversations

JANUARY 29, 2016

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Cosmoblogawards. But you don’t need to have any PR experience to be part of this hyper-consumerist, online, promotional world.

Publicity 40

Publicity Ethics Creativity Travel 40

Waxing UnLyrical

DECEMBER 28, 2010

Storytelling is the magic ingredient that gets people engaged. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Great post Shonali! Tell me a story and Im yours. Wanna Subscribe?

Publicity 95

Publicity Facebook Twitter Measurement 95

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Data, storytelling and blogging of grow in importance. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). PR takes on content and SEO duties. “PR

Survey 176

Survey Marketing B2B Study 176