ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

DECEMBER 11, 2015

Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Waxing UnLyrical

APRIL 12, 2018

We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. They rely on excellent writing and storytelling; and. And we see advertisers telling stories in new and interesting ways.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Sword and the Script

MARCH 22, 2016

But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

PR Conversations

JANUARY 29, 2016

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Cosmoblogawards. But you don’t need to have any PR experience to be part of this hyper-consumerist, online, promotional world.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Search Engine Optimization (SEO) : Incorporate relevant keywords and phrases in your press release to improve its visibility in search engine results pages (SERPs).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Sword and the Script

JULY 16, 2016

Virtually every discipline in marketing sees the value – from PR and SEO to demand generation and digital advertising. The good news is you can write less often and still benefit.” Here are three data intensive and thought-provoking pieces on B2B content marketing. 1) B2B Marketers Struggle with Effective Content Marketing.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. High Income Business Writing. 29) John Dennis. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. Sadly, the content explosion has led to a cheapening of writing and reporting. If you work in PR, it is good to keep an eye on the world of media innovation.

Journalism 120

Journalism Local Data Mobile 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. But let’s be real — it’s not sexy.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Also see PR and Storytelling; Off Script No. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96