The Hoyt Organization

DECEMBER 8, 2023

Life science is a highly regulated and diverse field that evolves constantly. As a result, life science companies find it challenging to cut through the noise and reach their target audience, differentiate themselves, and keep up with the rapid pace of innovation in this field. Read on to find out.

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Leadership Social Media Reputation Brand 52

The Hoyt Organization

JUNE 20, 2023

Representing Genomic Life, a healthcare innovator striving to make affordable, clinical-grade genomic testing available to everyone, was the unveiling of exciting new science that can be a ‘game changer’ for everyone.

Healthcare 52

Healthcare Social Media Media Relations Media 52

Agility PR Solutions

OCTOBER 30, 2022

The firm’s new report, The Science Behind Strong Customer Relationships, in partnership with Dr. Ron Friedman, social psychologist and founder of science-focused research firm ignite80, takes a methodical look […].

Communications 78

Communications Report Marketing Publicity 78

Prowly

OCTOBER 5, 2020

The world of science is continually changing, and every month scientists are unlocking more secrets of the world and developing incredible inventions to aid everyday life. The post Top Science Reporters in the US – The 2020 List appeared first on Prowly Magazine.

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Report Publicity 104

Cision

SEPTEMBER 22, 2017

This week, we highlight the top Popular Science (print) staff on Twitter ranked by follower count. The post Top 10 Popular Science Staff on Twitter appeared first on Cision. Followers were pulled on September 22, 2017 and may change over time. Joe Brown — Editor-in-Cheif — 23, 438.

Twitter 175

Twitter Print Facebook Technology 175

Agility PR Solutions

JULY 11, 2021

The post Social media science: How brands can use Facebook to figure out if people like them appeared first on Agility PR Solutions. Big brands are always trying to find the answer to that question. Now a new method from researchers at the University of Maryland’s Robert H. Smith School of Business makes getting a read […].

Social Media 155

Social Media Facebook Brand Branding 155

Sword and the Script

MAY 9, 2023

The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego. Behavioral science offers some insights: 1. (link below) Bonney is a research director at B2B DecisionLabs which wrote the report. click image for higher resolution) So why does this work?

B2B 81

B2B Storytelling Marketing Case Study 81

Business Wire

JUNE 21, 2022

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

Storytelling 393

Storytelling Blogging Employee Industry 393

Medianet Australia

JANUARY 26, 2023

Could you tell me about yourself and your role at Science in Public? We’re a science communication business – PR for scientists and research organisations. I am the Managing Director and I look after long-term strategy and accounts, as well as coordinating and presenting our media communication workshops for researchers.

Publicity 52

Publicity Strategy Communications Media 52

Cision

MARCH 12, 2020

Corinne Iozzio promoted at Popular Science, Robert Hordt joins Crain’s New York, and more.

Media 120

Media Blogging 120

Flack's Revenge

MAY 3, 2017

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide. Network science” does not roll off the tongue of the average marketer or social media manager. It’s a fascinating topic.

Marketing 136

Marketing Data Analysis Tools 136

Business Wire

OCTOBER 21, 2019

Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn.

Report 286

Report Publicity Analytics Measurement 286

Cision

FEBRUARY 24, 2020

Krista Mahr joins TIME, Rob Verger promoted at Popular Science, and more.

Media 120

Media Blogging 120

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

As much as anything, the Theranos narrative is about the triumph of PR and optics over substance and maybe even science. But there are other reasons – a lack of media diligence, a PR strategy that ignored science in favor of personality, and our desperate need to believe in the next technology hero – or heroine.

Healthcare 120

Healthcare Chemicals Technology Policies 120

Flack's Revenge

AUGUST 9, 2016

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom. Project Fortune Teller: Data Predict Viral Success.

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Viral Data Web Trends 120

Muck Rack

OCTOBER 19, 2021

How the USC Dornsife College of Letters, Arts and Sciences uses Muck Rack to achieve PR goals

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Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

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Pitching Media Storytelling Measurement 370

Cision

OCTOBER 11, 2016

ET during Influence By The Numbers: The Science Behind Influencer Marketing. .” Of course – even with this definition – identifying your industry’s influencers and developing relationships with them isn’t easy. Fortunately, Carrie and Heidi will answer your questions on Thursday, October 13 at 1 p.m.

Marketing 120

Marketing Customer Service Community Conference 120

Contently - Strategy

JULY 28, 2021

The team takes an art-and-science approach to bring that content to life. ” The post How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO appeared first on Contently. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

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SEO Automotive YouTube Video 103

Wildfire

MARCH 13, 2019

The science behind communication. Dr Robert Cialdini, social psychologist and author of acclaimed New York Times bestseller Influence and Pre-Suasion describes the science of persuasion and examines the techniques that help decode our brain and the way we respond to communication. The answer — neurocomms.

Communications 71

Communications Reputation Consumer Tools 71

Melissa Agnes

FEBRUARY 1, 2015

Within this episode of The Crisis Intelligence Podcast, I sat down with Laurent Gaildraud, a consultant who specializes in the science of rumors. The post TCIP #035 – The Science of Rumors with Laurent Gaildraud appeared first on Melissa Agnes - Crisis Management Keynote Speaker. by spreading rumors.

Crisis 100

Crisis Crisis Management Viral LinkedIn 100

Cision

APRIL 27, 2017

The science of data and the art of storytelling shouldn’t be mutually exclusive. People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Storytelling 146

Storytelling Data B2C B2B 146

Agility PR Solutions

MARCH 5, 2019

The post Does data science reliance detract from humanized brand experiences? CMOs believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omnichannel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process.

Data 60

Data Brand Branding Google 60

5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” Tools and Understanding.

Big Data 84

Big Data Data Marketing Education 84

Onclusive

NOVEMBER 1, 2016

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang, and a growing team of more than thirty engineers, sales people, customer success managers, and […].

Engineering 150

Engineering Measurement Industry Trends 150

Presspage

SEPTEMBER 8, 2017

InHolland University of Applied Sciences offers 80 Bachelor programs and seven Master programs on their nine campusses in the Netherlands. The homepage of the newsroom provides an intuitive overview of news, blogs, multimedia and press coverage. This is a great way to collect all the content in one good looking place.

Study 87

Study Social Media Blogging Media 87

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” ” “Well,” I said, “Yes, you do. And that’s part of the point.” ” When readers encounter wordplay, they first evaluate the literal meaning of the words.

Tools 138

Tools Communications Storytelling Newspapers 138

Ishmael's Corner

JULY 6, 2016

The post 8 Techniques to Increase Twitter Engagement that are NOT Based on Science appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The social media platform doesn’t make it easy to get noticed. You craft the perfect tweet — one sure to.more.

Twitter 99

Twitter Storytelling Social Media Communications 99

Ishmael's Corner

JANUARY 11, 2016

The post This Data Proves PR Is Not Rocket Science appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The client was Novellus, a player in the semiconductor capital equipment space. It’s been over five years since Lam Research swallowed up Novellus,more.

Data 60

Data Storytelling Course Communications 60

Waxing UnLyrical

APRIL 5, 2012

Bernays , arguably the “father of Public Relations” and someone I am known to cite a lot, saw the profession as very much a science, reflecting his own upbringing in the company of his “household name” uncle, Sigmund Freud. There is a science to what we as public relations professionals do on behalf of clients or employers.

Publicity 99

Publicity Insurance Insurance Nonprofit 99

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

Pitching 370

Pitching Media Data Technology 370

Ishmael's Corner

SEPTEMBER 29, 2015

The post Ugly Websites, Communications That Cajole and More Science on Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. That’s One Ugly Website If Warren Buffett was willing to take a pay cut, he could slide into the PR world as an account director with virtually no learning curve.

Storytelling 60

Storytelling Communications Publicity 60

Sword and the Script

JULY 7, 2015

In a story critical of the Shark Week production NPR reported “scientists think the huge audiences – and the hype – have come at the expense of real science.” Mr. Davis’ contribution – given for the sake of science – was distorted to create the appearance of an authoritative expert lending credibility to a fable.

Storytelling 60

Storytelling Film Interviews Policies 60

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. So, while I can create the logic behind it and the developers write the code, one of the things I’m starting to see, that is a little troubling, is science actually not converging with, but potentially replacing some of the art that is in our business.

Ethics 52

Ethics Publicity Data Agency 52

Ronn Torossian

DECEMBER 30, 2021

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available.

Advertising 195

Advertising Advertising Trends Technology 195

Stern + Associates

OCTOBER 17, 2023

an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). She is the first Science Envoy to be appointed in the field of quantum science and technology. Through the Science Envoy Program, eminent U.S. Named a 2023 U.S.

Technology 120

Technology System Government Groups 120

Cision

OCTOBER 14, 2021

Tom Clarke starts role as Science and Technology Editor for Sky News; new title for Laura Purkess at Citywire New Model Adviser; Ellen Scott takes on the additional role at Metro.co.uk.

Media 195

Media Technology Blogging 195