Medianet Australia

MARCH 26, 2024

It might be no surprise that metropolitan-based media outlets are better resourced than regional and community-based outlets, but to what extent?

Resources 52

Resources Media Survey Community 52

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. Absolutely. reveals,” “shows,” “announces,” etc.)

Brand 136

Brand Branding Infographics How To 136

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. They often break news before anyone else. Dark Reading. SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. And these are the top five podcasts they listen to. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

Remote PR Jobs

SEPTEMBER 25, 2023

How you must position the company or product in the media, for example. And the importance of issuing a launch announcement, while understanding that not every media outlet will consider it big news. More than that, you want to approach media as an expert in the startup's product, positioning and market sector.

Travel 100

Travel Education Storytelling Company 100

PR for Anyone

NOVEMBER 3, 2021

The media is going to use someone as their real estate expert, so let it be you. This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested.

Publicity 334

Publicity How To Agency Product Launch 334

Bianchi Biz Blog

AUGUST 17, 2023

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers – for some scope, last year’s CES hosted 3,200+ exhibitors (including 1,000 new exhibitors) and 4,800+ media across nearly 2.2 million square feet of exhibits. What worked for them?

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

JULY 14, 2021

While they may not have the resources to sponsor 20 industry conferences a year, they can assemble an executive spokesperson roster and speaking resumés by winning earned speaking engagements. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Highlight a unique resource. lens to planning for our clients. Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. 2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. A PR agency provides ultimate media training for investors to ensure your accomplishments are showcased how you envision them.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

5W PR

MAY 24, 2023

Our commitment to bringing the best PR services to the market has recently helped us lock in our spot on Clutch’s latest list of top B2B companies on their platform. Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure.

Industry 88

Industry Enterprise Fashion Financial 88

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media.

Television 221

Television Pitching Interviews Radio 221

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. here’s the top five: inflation (34%), interest rate (33%), repurchase (29%), supply chain (29%) and cybersecurity (9%).”

B2B 105

B2B Survey Pitching Software 105

Bianchi Biz Blog

JULY 22, 2021

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers, especially after being limited to remote events during the pandemic. It’s not like a technology showcase for media that you might host yourself. Skimping on Questions.

Automotive 107

Automotive Mobile Technology Resources 107

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond that, new funding can also increase your visibility, attracting the attention of top talent and potential acquirers. Your media list should include reporters with whom you have a relationship, those who follow the companies in your sector and those who cover new financings as part of their beat.

How To 100

How To Report Pitching LinkedIn 100

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. This kind of input is actually part of the reason we created the “Meet the Media” blog series.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Bianchi Biz Blog

JUNE 30, 2022

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media. It’s not like a technology showcase for media that you might host yourself.

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

FEBRUARY 28, 2023

But with so many new and diverse platforms, tools and publishers at our disposal – from websites to blogs to podcasts – companies and brands of all sizes have an opportunity to capitalize on the power of earned media. Landing an amazing media placement is a starting point, but never assume that your stakeholders will discover it on their own.

Company 113

Company Publicity Leadership Pitching 113

Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).

Community 157

Community Pitching Media Newspapers 157

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Plenty of companies are opting to use social media to share company news instead of the classic release.

SEO 221

SEO Data B2B Writing 221

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. Even today, this remains a valuable resource for us. 1 ranking in the latest U.S. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Landis PR

JULY 25, 2022

Here are our top 4 tips to achieve smooth sailing – and great outcomes: Meet early and often – Advance planning is your friend when it comes to supporting partnerships with public relations. Within a partnership announcement, there should be enough storytelling, and media outlets, to go around.

Pitching 98

Pitching Agency Print Storytelling 98

PRSay

NOVEMBER 20, 2019

There’s a common strategy that stands out among the great media relations pros I’ve observed. One of them — that strategy I mentioned that all great pitching pros implement — is building a custom media list for every new story angle. On top of everything else today’s overworked PR pros are taxed with? They all do this one thing.

Media 104

Media Pitching Media Relations Resources 104

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. The media tend to focus on Facebook, Salesforce, and Amazon, among others. Go the media exclusive route. Tap into the larger story. Get a partner involved.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

MAY 7, 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Business Insider is a great outlet for in-depth retail news and Madeline is BI’s senior reporter covering consumer-related stories focusing on e-commerce, fast-food, department stores and the recent downfall of shopping malls. .

Retail 245

Retail Twitter Real Estate Trends 245

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But what actually happens to the article when it goes live?

Data 159

Data Media Software Viral 159

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. Two-thirds of journalists rate press releases as one of the most important PR resources.

Infographics 120

Infographics Media Journalism Survey 120

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. But how do you build and maintain positive media relationships?

How To 105

How To Media Pitching Report 105

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. But of course, this is only the beginning – countless other resources are out there waiting to be explored.

Tools 52

Tools Marketing Writing Resources 52

5W PR

JUNE 6, 2022

One of the most important public relations elements is communicating with media outlets as well as journalists. For example, when a company creates a piece of content for publication, it’s then up to the public relations department to share this piece of content with the right journalists and outlets.

Trends 88

Trends Data SEO Consumer 88