Onclusive

JULY 27, 2021

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. That was recently demonstrated by Gregory J.

Public Affairs 195

Public Affairs Viral Government Policies 195

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Furthermore, a well-rounded media relations campaign needs to utilize multiple communications channels.

Media Relations 201

Media Relations Media Pitching Case Study 201

Stephen Waddington

SEPTEMBER 18, 2020

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession. What’s your chapter about and what will I learn?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? But is newsjacking still the right move for your brand? Is it a stretch?

Ethics 101

Ethics Trends Social Media SEO 101

Onclusive

MAY 3, 2017

For public relations professionals, media monitoring can be both tedious and exciting. If you haven’t automated your media coverage aggregation yet, it could be because you’re having a hard time getting a budget for it; e.g. proving the value of purchasing PRTech. Get your feet wet. Step 1: Automate .

Media 150

Media Data System Resources 150

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. Powerful communication can boost the process, if done correctly.

Communications 130

Communications Social Media Employee Crisis 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PRSay

MARCH 26, 2024

In 2019, Chipotle’s #GuacDance campaign was an early viral success on TikTok. Brands with investments in influencer relations campaigns should consider several potential outcomes, including a total ban on TikTok and the possible need to shift those efforts to other platforms. With a final vote of 352–65 in the U.S. Since its U.S.

Strategy 86

Strategy Viral Social Media YouTube 86

PR for Anyone

MARCH 21, 2020

In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be. What information can you provide the media about your industry that will be valuable to an audience? Do your homework. You have expertise in a subject matter. really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

Presspage

OCTOBER 24, 2023

Public relations has become less about publishing press releases and more about creating engaging narratives that resonate with the audience. Control Your Narrative: Crafting Authenticity in the Digital Age In the digital realm, the narrative is not a monologue - it’s a dialogue.

Analytics 78

Analytics Digital PR Storytelling Local 78

Burrelles Fresh Ideas

OCTOBER 24, 2023

But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer. The customer is the heart and soul of every successful business. New competitors emerge, and existing ones may fade away in the blink of an eye.

Strategy 95

Strategy Ethics Social Media Data 95

Axia PR

MARCH 23, 2021

Use data to prove the effectiveness of your public relations work. Traditionally, some people believe it’s difficult to prove how successful a PR campaign is due to a lack of hard data showing how well the campaign worked. Data gathered from a PR campaign is vital to any public relations plan.

Data 62

Data Publicity Measurement Company 62

ImPRessions - Crenshaw Communications

JULY 16, 2019

government that’s feeling the brunt (and the public relations cost) of digital warfare. In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! Building better public relations will impact that bottom line. It’s not just the U.S.

Company 213

Company Case Study Airlines Study 213

Prohibition

MARCH 17, 2023

Developing and growing your brand is important for any business in any industry. Doing so can help to meet your goals whether that’s an increase in sales, attracting more talent or positioning yourself as a thought leader in the sector. Public relations can play a crucial role in supporting and enhancing this development.

Publicity 62

Publicity Brand Branding How To 62

Axia PR

AUGUST 14, 2022

PR is a measurement sport, and you must embrace numbers to prove your success and be competitive. Many people think of public relations as just crisis management and a simplified form of marketing. PR has many aspects – a main one being that we want to increase visibility and awareness of your company and brand.

Crisis Management 62

Crisis Management Sports Marketing Measurement 62

PRSay

OCTOBER 21, 2022

But in 2016, after a public feud involving rapper Kanye West and his then-wife, Kim Kardashian, Swift’s plans for her next album slammed to a halt. PR pros can relate to the frustration of interrupted projects. Your campaign will be more successful if you wait to let the news cycle calm down before making your announcement.

Strategy 153

Strategy How To Video Reputation 153

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

FEBRUARY 23, 2022

As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. As the article pointed out, free tools such as SurveyMonkey help communicators measure the success of their campaigns.

LinkedIn 124

LinkedIn Strategy Measurement Analytics 124

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment. You work well independently and own your results.

Software 150

Software Analytics Data Technology 150

PRSay

JANUARY 1, 2020

While the general population is resolving to get in shape, eat healthier or spend more time with family, your PR team can take some time to make your own resolutions for the next year of work. that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Avoid relying on Instagram likes.

Publicity 160

Publicity Storytelling Instagram Pitching 160

5W PR

MAY 10, 2021

Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Some of the reasons why data is essential in public relations include : ?

Data 88

Data Publicity Analysis Measurement 88

PRSay

OCTOBER 7, 2019

With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • Looking for a job is a lot easier when you’re rubbing elbows with your peers locally in the field.

Public Affairs 121

Public Affairs Publicity Course Ethics 121

Prohibition

DECEMBER 12, 2023

Are you constantly searching for innovative ways to stay on top of content for your business? AI is proving to be an invaluable tool for businesses. AI is proving to be an invaluable tool for businesses. In this blog, we’ll explore how you can use AI to supercharge your content strategy. Edit and refine. Edit and refine.

Guidelines 62

Guidelines B2C Tools Creativity 62

5W PR

MARCH 5, 2023

Offering a diverse shade range shows that your beauty brand values inclusivity and diversity and that you want to ensure that all customers, regardless of their skin tone, can find the perfect shade match for their skin. Offering an inclusive foundation shade range shows everyone your dedication to serving the vast needs of your customers.

Brand 88

Brand Branding Consumer Reputation 88

Cision

APRIL 19, 2016

Public relations is complex, which means proving its ROI can seem like an insurmountable task. If you’re searching for a one-size-fits-all blueprint, you won’t get an in-depth understanding of how your individual campaigns have an impact on your brand. Then, apply for the awards that play up your brand’s strengths.

Measurement 120

Measurement Social Media Reputation Brand 120

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Axia PR

JULY 6, 2018

It’s not good enough to have a public relations campaign. You must have a goal for your campaign and metrics to prove how it will benefit your bottom line. Measuring the success of your PR campaign proves the worth of the campaign and why it matters.

Measurement 87

Measurement Industry Publicity Media 87

Cision

APRIL 27, 2016

Despite advances in technology, communication professionals still struggle to understand the value of their efforts, let alone prove it to others. But if you can’t pinpoint your campaign’s impact on the bottom line, how will you know where you’ve achieved success? Identifies successful campaigns.

Measurement 120

Measurement System Data Financial 120

Solo PR Pro

MAY 9, 2023

Today WFH (work from home) is mainstream, but pre-pandemic Solo PR pros untethered from an office worked hard to prove they were as professional as their in-office colleagues. On this week’s episode of “ That Solo Life ,” we discussed public relations people that bend the rules of professionalism into unrecognizable shapes.

B2B 63

B2B Employee Reputation Pitching 63

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. A strong video marketing strategy will help your brand tap into new, previously unengaged audiences and unlock real potential for your campaign. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. What is the most important lesson you’ve learned throughout your career? At Thought Bubble Communications , one of our many strengths is media relations.

Analytics 227

Analytics Measurement Pitching Travel 227

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

The Resolution Blog

MAY 11, 2018

The PR webinar series to super-charge your results, all in one place. Dirty data will kill your PR results’ Webinar recording covers: What dirty data is & how to clean it How to organise your tracker How to uncover golden insights How to use excel & tools to save you time Webinar originally went out live on Tuesday, May 8th, 2018.

SEO 120

SEO eBook Data Measurement 120

Bianchi Biz Blog

FEBRUARY 4, 2021

You’ve seen the articles and blog posts for start-ups that have titles such as: “ Three PR Hacks To Boost Your Startup’s Exposure ” or “ 4 Public Relations Shortcuts to Get More Media Coverage.”. Accuse the reporter of discriminating against start-ups and challenge them to prove you wrong.

Automotive 91

Automotive Mobile Agency Technology 91