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2023 omnichannel customer service overview: Product knowledge up, personalization down

Agility PR Solutions

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

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Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It

Prowly

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […].

Analysis 262
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5WPR Shares Key Insights from the IECSC Beauty Expo

5W PR

Products designed to address ingrown hairs, and sensitive areas like pubic hair and underarms, are gaining momentum. Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category. For example, Farmhouse Fresh is known for its clean and environmentally conscious fragrance offerings.

Trends 88
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Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370
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Stealth Startups – Overview, Pros and Cons

Mediagraphix PR

Stealth Startups – An Overview Startups used to be rare a few years back. Every company tries to protect its products from competitors… The post Stealth Startups – Overview, Pros and Cons appeared first on MediagraphixPR. However nowadays, startups have become quite normal and vast.

Company 52
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PART 4: The Reputational Value of Customer Retention

Reputation Us

The company’s 2023 loyalty statistics overview show that, beyond simple transactions, loyal customers form emotional connections with brands and become advocates who champion their favorite products or services to friends, family and acquaintances.

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7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

Typically prepared by a PR team, it’s an overview of recommended messaging, the topic at hand, and the reporter leading the interview, including his or her last five stories. In technology PR, it can be challenging to explain technical issues or products to a general audience. Study the briefing doc. What’s a briefing doc?