ImPRessions - Crenshaw Communications

APRIL 14, 2016

We listen to learn, understand, and be able to better serve our clients in diverse industries, from technology and design, to food and beverage, and 3D printing. We appreciate the brilliance of simple storytelling, and draw lessons on how the best podcasts employ drama, suspense, surprise, and curiosity to tell stories.

Radio 120

Radio Interviews Storytelling Technology 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 63) “I am a storyteller.”.

Employee 150

Employee Print Writing Survey 150

Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. But is your brand telling the right story?

Journalism 120

Journalism Brand Branding Employee 120

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They know storytelling can happen with just about any visual: a 6.5-second So, let’s think, what’s the most sophisticated technology out there available to the average consumer? A great rule of thumb is to show, not tell.

Mobile 90

Mobile Education Technology Examples 90

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

The Resolution Blog

OCTOBER 15, 2019

Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. It resulted in 1,037 global print media mentions and it was featured in more than 30 global broadcast segments. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling. Technology is also enabling a remote workforce. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13

Report 81

Report YouTube Privacy Web 81

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Content Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters.

Company 111

Company Media Journalism Report 111

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

PR in High Definition

SEPTEMBER 26, 2018

Well, storytelling is often one of those communications terms that makes people cringe, but this is exactly what this is about. Shifting to ‘Build-Mode’. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach? Stories are well-structured.

Reputation 48

Reputation Case Study Print Study 48

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., Image: Jason Rosewell via Unsplash.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Know a PR, marketing or sales leader with compelling ideas fit for print? Off Script #7: Lou Hoffman on PR and Storytelling. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Chris Lynch: Is print media dead? Storytelling vs. Brand Newsrooms.

Report 225

Report Media Advertising Advertising 225

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". They ask good questions, are interested in the latest marketing trends and technologies, and they’re continually helping push the partnership forward. Feel free to use this template to print a few for yourself or your team.

Enterprise 46

Enterprise Agency Creativity Print 46

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 13) Data says it’s fit to print. Ecommerce brands use their app to offer discounts, free shipping, etc. Kevin Hartman | Merit.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

PR Conversations

JUNE 25, 2015

Yet in our modern world when even those who were adolescents (not teenagers) in their younger days have some level of technological competence in our “digital age”, I spy some tribal behaviour among public relations practitioners in the global village. That the arrival of new technology makes the adolescent PR obsolescent.

Publicity 40

Publicity Technology Television Fashion 40

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 100, 500, maybe 1,000? According to Search Engine Journal, SEO leads have a 14.6 percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ).

Education 87

Education Training Policies Crisis Management 87

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Hot off the printed press. I wasn’t getting quite enough done. It’d been creeping up on me for years. No longer did it feel weird to take my smartphone to bed with me.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. Visual storytelling is worth a thousand words: Use it to simplify complex information. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. ” There are only 214 million for “b2b software.”

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59