ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. The pandemic has fueled the digital transformation already underway in various business sectors. This is particularly true for marketing, and the same applies to brand and corporate communications. Even the Oxford English Dictionary is at a loss for words to describe it.

Trends 407

Trends Communications Employee Corporate 407

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. February: Strategize Your Blog Content for the Future. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

Shift Communications

JANUARY 17, 2022

It’s a year for reassessing PR strategy. Amid all this, PR’s role has been elevated. It’s not a marketing overlay, but a foundational business function and driver. The year of empathy in PR strategy. Our credibility as leaders and as the brands we’re marketing hangs in the balance. The year of Web3 in PR.

Strategy 178

Strategy Community Technology Consumer 178

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry. Taking the guesswork out of PR campaigns.

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

FEBRUARY 28, 2024

Attracting talent gems Showcase the brand as a thought leader and innovation hub, attracting top talent in a competitive job market. Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels.

Brand 78

Brand Branding How To Film 78

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 144

B2B Study Consumer Report 144

ImPRessions - Crenshaw Communications

MAY 17, 2016

Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Paid media and direct marketing are powerful ways of communicating brand benefits.

Brand 195

Brand Branding Marketing Advertising 195

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. Owned media fuels paid media. Paid media fuels earned media. That definitely does happen in PR. PR’s strong aversion to anything paid.

Pitching 111

Pitching Media Relations Survey Advertising 111

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics?

How To 78

How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Less is more. Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. Here, then, is my list for the PR best and worst of 2020. The PR Worst. But 2020 is different from previous years. presidential election. Mike Bloomberg.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Try our services.

Media Relations 172

Media Relations Media Pitching Survey 172

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. Reduced commuting time: Less commuting means less time wasted and less money spent on car maintenance and fuel. Many companies are, once again, delaying office-opening plans.

Employee 190

Employee Policies Agency Study 190

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. You may think of yourself as a generalist who can handle any and all PR needs that come your way. A travel PR firm could go with TravelPR.agency.

Travel 281

Travel Technology Conference LinkedIn 281

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Presspage

AUGUST 24, 2023

In today's digital landscape, content is everywhere. The answer lies in a transformative strategy, shifting from brand-centric content push to audience-centric content pull, from fast-paced content to timeless quality, and from short-lived sales to fostering long-term engagement.

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

MAY 12, 2017

This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.” Also, they are looking for unique content not found in their terminals like investor (PPT) presentations. Read question 2.

Infographics 149

Infographics Comparison Retail Study 149

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. What does it mean for SEO and marketers? This is just one of the many latest TikTok trends changing the world of search marketing for brands.

Trends 62

Trends SEO Viral Social Media 62

ImPRessions - Crenshaw Communications

MAY 31, 2018

5 keys to PR success. PR plays the long game. Great PR rarely exists in a vacuum. The PR quarterback has to see the whole field while keeping his head on a swivel. And when it comes to execution, it takes a sustained PR effort to build real brand attachment, rather than a single media hit or initiative.

Creativity 136

Creativity Reputation Advertising Advertising 136

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. When you begin pumping fuel, the screen turns on and commercials start running.

Software 124

Software Analytics Technology Video 124

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Stephen Waddington

MAY 19, 2020

COVID-19 is accelerating the modernisation of PR practice and skills. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. It’s an ongoing build and evolution of consistent communications and content generation. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190

ImPRessions - Crenshaw Communications

MARCH 21, 2019

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. Here are five PR tactics to get the word out on an organization’s values. Executive content. Take the stage.

Company 174

Company Conference Corporate Leadership 174

Cision

APRIL 28, 2015

No content, no forward motion. Bad content is just like bad fuel. Not everyone has the time or expertise to produce top-notch content. But that will take months and years, and we need better content in days and weeks. Your engine is only as good as the fuel you put into it. Teach it to others.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

5W PR

AUGUST 12, 2020

4 internal communications strategies for healthcare PR. #1. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. The following are some notable strategies that organizations can adopt.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

MAY 26, 2022

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular. A great way to start going about it is by conducting a market analysis where a business will review all of its top competitors and their achievements.

Strategy 88

Strategy Publicity Crisis Analysis 88

Bianchi Biz Blog

JUNE 6, 2022

I’m the content director for Fleet Equipment and my duties include … basically everything related to content. Covering the heavy-duty trucking market, it’s all decarbonization and sustainability all the time. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Meeting 79

Meeting Media Interviews B2B 79