PRSay

APRIL 22, 2021

But for many in the digital marketplace, the production and distribution of misinformation can be a lucrative business. With a few precautions, PR professionals can safeguard their organizations from monetary loss due to mis/dis and mal-information. It is not just individuals looking to profit from dishonest communication practices.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. PR also shouldn’t be afraid of generative AI. There are some risks too.

Software 78

Software Company Pitching Training 78

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Media relations – a classic function of PR – has never been harder because there’s so much noise and fewer bona fide journalists.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps.

Software 124

Software Analytics Technology Video 124

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Use free PR and media tools. Be strategic with newswire distribution.

Infographics 149

Infographics Retail Resources Employee 149

Critical Mention

FEBRUARY 23, 2021

Since arriving at the company, his leadership has resulted in the modernization of over 160 globally-distributed datacenters, using configuration management, distributed networking, datacenter infrastructure management and hardware lifecycle management. . It’s a great time to be at Critical Mention.”.

Analytics 78

Analytics Technology Instagram Leadership 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. Trades placements yield good returns. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Extend content’s lifespan with social amplification, sponsored placements and direct engagement capabilities.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. One estimate suggests that about 1,750 press releases are distributed online everyday. Get our free PR Starter Kit today! Reconsider your target.

Resources 120

Resources Journalism Print Pitching 120

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2. How accurate is it?

Employee 133

Employee Software Survey Tools 133

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Let this glossary be your foundation for success in the fast-paced world of PR.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. Unfortunately, many organizations take a “publish it and they will come” approach to their content. And that just doesn’t cut it.

Exercises 198

Exercises Google Writing Blogging 198

Cision

DECEMBER 5, 2017

Sharing content via Cision Distribution is an extremely effective tactic to reach new audiences, boost engagement and drive demand. Here are ten types of content that you’re already creating that are absolutely ripe for content distribution via press release. But let’s be real — it’s not sexy. Blog Posts. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. distribution costs $1,245.00 distribution.

Financial 88

Financial Video Survey Google 88

PR Fuel

MARCH 8, 2022

Creating and distributing your own press releases can feel stressful and time-consuming. Instead, consider a press releases distribution service this year. Before rushing to create a list of press releases distribution agencies, take a moment to outline your marketing goals. Not sure who to hire? Review Their Outlets.

How To 52

How To SEO Engineering System 52

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. A good PR person will immediately schedule the interview and send a confirmation to all parties. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. We choose what content to create and when and where to distribute it. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! The latter refers to reviews, mentions, and unsought product placement.

Media 120

Media Content Marketing Infographics Fashion 120

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Try one of these ideas to leverage the instant gratification nature of digital PR. You’re stressing about it. ” Yikes. Post by Nadia Cakes.

Real Estate 195

Real Estate Pitching B2C Fashion 195

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. 5 tech PR trends. 5 tech PR trends. In an earlier post, we discussed what makes tech such a different animal.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Public relations vs marketing—what are the differences?

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

MAY 3, 2022

Annual spending on PR software grew 14.7% Ask 10 people to define PR and you’ll get 10 different answers. Some of this is a matter of nurturing – where and how people “grow up” in PR – but some of it is the nature of PR. That’s the first story in this month’s roundup of PR technology news. to approximately $5.5

Software 99

Software Study Pitching Analysis 99

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. But it’s the people who make up the team that really count. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. We don’t talk about the fact that he beat me to PR Blogger of the Year in 2017. Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us. There will be homework.

Communications 95

Communications Community Blogging Agency 95

Sword and the Script

APRIL 12, 2022

There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. The PR community needs the competition. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

ISEBOX

MARCH 20, 2015

In 2015, distributing press releases that include multimedia content is paramount – documents, images, video, and infographics not only need to be included, but ideally should all be released together in a multimedia news release (MNR). National Press and Wire Distribution. Distribute to up to 200 of your contacts.

SEO 70

SEO Analytics Infographics Video 70

Rock the Status Quo

FEBRUARY 17, 2016

It wasn’t expensive – just $49 for distribution. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks. What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

It wasn’t expensive – just $49 for distribution. Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks. What is wire service fraud?

Engineering 100

Engineering Newspapers Google Banking 100

Buzzstream

MAY 9, 2018

The most striking aspect of the data we analyzed is the sheer range of the distribution. Do we need to personalize our outreach in order to get results? If so, how do we do this and still conduct outreach at a scale that moves the needle for the business? What can we do to improve our response rates? Spoiler alert: they are. Key Takeaways.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Marketing predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

JULY 22, 2016

PR has evolved over the years, so it comes as no surprise the way we report about the success of PR efforts has changed significantly too. From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Use Annotations.

Analytics 120

Analytics Google Measurement SEO 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Second, any links in the text were added by me and not ChatGPT.

Interviews 98

Interviews Publicity Technology Social Media 98

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. What’s more, most PR companies offer these packages to small business owners. Some distribution services offer more features as part of their packages, while others do not.

Writing 52

Writing System Automotive SEO 52