PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 167

Report Pitching Media Survey 167

OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. ” Let’s dive into this pitch and see why it worked. .” Let’s take a look at the actual pitch that placed: .

Pitching 52

Pitching How To Energy Resources 52

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? Plan Ahead for Earned Media Opportunities.

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Wired describes itself as covering the intersection of technology, science, art, and culture. How trade coverage wins. Trades placements yield good returns.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. Though there’s no guarantee, exclusive access makes the time and resources spent on the story more worthwhile for the outlet in question. Save the sales pitch for customers.

Technology 157

Technology Product Launch B2B Software 157

Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. So, for the September #PRStudChat, we brought in the media pitching expert: Michael Smart ( @michaelsmartpr ).

Community 157

Community Pitching Media Newspapers 157

Onclusive

SEPTEMBER 13, 2023

But as we mentioned, journalists receive numerous pitches every day. In terms of email follow-ups, resources recommend an average waiting time of two to four days. Address Potential Concerns If a journalist expressed reservations or concerns in response to your initial pitch, always address them in your follow-up.

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How To Resources Pitching Tools 195

Onclusive

OCTOBER 19, 2021

Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. Step 4: Work out the plan.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. It’s probably the best resource for thought leadership about our business.

Company 203

Company Trends Case Study Crisis Management 203

Onclusive

OCTOBER 7, 2021

While an accurate and comprehensive media database is the first cornerstone to growing your brand presence and reputation, you also need a robust relationship management platform to send targeted pitches, communicate with reporters and track your campaign effectiveness.

Media 195

Media Pitching Tools Resources 195

Cision

JULY 13, 2016

Now, thanks to technology (and restraining orders), we have much easier ways to connect, including social media. And still others find their media resources and experts there. First, Is It The Right Pitching Channel For You? Years ago, the only way to reach a journalist was to call, send a letter or stalk her in person.

Pitching 120

Pitching Strategy Social Media Fashion 120

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. When looking for media to pitch internationally, it’s wise to include foreign bureaus of U.S.-based Language isn’t just about translation. Learn local media and publications. based publications.

Internal 323

Internal International How To Media 323

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Think of it as a sales pitch with robust data and justification. Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Krebs on Security.

Enterprise 296

Enterprise Trends Journalism Resources 296

Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources.

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

DECEMBER 1, 2020

More recently, and since I started doing these monthly summaries of PR technology news nineteen months ago, I’ve seen this story at least twice. The minimum viable product (MVP) approach doesn’t cut it in a mature technology space where the buyers have budgets under constant pressure. Reporters get pitched – a lot.

Pitching 86

Pitching Report Tools Software 86

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

ImPRessions - Crenshaw Communications

APRIL 29, 2022

They’re a resource requiring constant maintenance by users. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re they’re work.

Agency 170

Agency Media Software Pitching 170

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. If discovering, pitching, corresponding and managing relationships with target reporters can be made easy, that’s a big win!

Tools 370

Tools Report Comparison Media 370

PRSay

APRIL 2, 2020

But the unique climate is leading to new opportunities to be a trusted and valued resource for journalists during a time of need. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Know the new production norms.

Skype 206

Skype How To Crisis Pitching 206

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” The tool market is exploding, but there are limited resources to support practitioners. Writing a book about a fast-moving area of technology has challenges.

Software 149

Software Tools Ethics Privacy 149

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No.

Brand 145

Brand Branding Infographics How To 145

Shift Communications

APRIL 20, 2018

In his description, he details a job that starts with forming relationships, and continues by serving as a resource, educating, and, yes, influencing policies with lawmakers that are already interested in certain issues or outcomes. Ask most people what they think about lobbyists and they may share a negative reaction. Amanda Munroe.

B2B 68

B2B Pitching Policies Resources 68

Buzzstream

DECEMBER 5, 2019

When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. What’s the best pitch of yours that resulted in coverage and what elements made it successful? While it may be tricky to define ‘best,’ one of my favorite pitches led to a Fast Company feature story. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

PRSay

FEBRUARY 14, 2024

Take a look at the specially curated resources highlighted on our Black History Month page here. When pitching the news media and attempting to build relationships with reporters, “do not forget about the Black-owned outlets and the Black journalists,” he said. Join PRSA as we celebrate Black History Month.

Communications 155

Communications Storytelling Government Community 155

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. How has PR Changed?

Blogging 121

Blogging Software B2B Survey 121

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. What to look for in a PR measurement solution. How comprehensive and relevant is their media monitoring? How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. I read the theSkimm every morning and it has become a go-to daily resource. Tiny Pitch : Tiny Pitch is the latest in news release development, launched by PitchEngine.

Communications 383

Communications Tools Google Resources 383

Flack's Revenge

JANUARY 5, 2016

I think most would not argue about the central role technology plays in our lives. We are happy to provide additional information and point out useful resources. The post Here’s a Pitch: Get Tech Savvy, take a PR Briefing appeared first on. We can reasonably expect that it will continue to be featured in headlines.

Pitching 120

Pitching Journalism Mobile Financial 120

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. One platform that has gained significant attention in recent years is Substack.

Analysis 156

Analysis B2B Interviews Tools 156

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 78

Automotive Mobile Technology Resources 78

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Beyond words: adding multimedia to story pitches. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. But are PR professionals delivering what journalists need?

Trends 126

Trends Pitching Twitter Nonprofit 126

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Understand that reporters are working from home with limited resources. Don’t quarantine your PR – get your story out in the open. Need ideas?

Pitching 52

Pitching Training Radio Media Training 52

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. It’s not like a technology showcase for media that you might host yourself. What did they hate?

Automotive 108

Automotive Mobile Technology Resources 108