Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. Support your strategy with automated reporting. It’s important to know which databases are kept fresh and up-to-date.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”.

Construction 385

Construction Crisis Reputation Social Media 385

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. The trick to getting good content from an AI service is to learn how to write excellent prompts. 2023 is almost over. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. How to position your communications with gender equity in mind When it comes to talking about gender equity, honesty and accountability is the key.

Internal 195

Internal International Brand Branding 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? Your LinkedIn profile is representative of your brand. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Onclusive

OCTOBER 19, 2021

Business cases are designed to answer these four essential questions: Why are we doing this? How will we do it? Who and what will we need to do it? The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities. What are the benefits? Step 3: Clarify the benefits.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Once it’s well executed, a successful PR strategy can drive immense value for companies, even during a recession. This can help prevent customer churn and encourage repeat business.

Strategy 193

Strategy Reputation Banking Infographics 193

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. . They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. How I Built This .

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Or do they? Shaping a unique point of view and knowing when and how to weigh in is tricky, especially now. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. Why do it in the first place if it isn’t worth getting excited about? And if you’re aiming for an award for a product or initiative that hasn’t delivered quantifiable results yet, you’re not doing yourself any favors. The goal is to win.

Industry 170

Industry Case Study B2B Resources 170

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. How does this relate to PESTLE analysis? Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Remote PR Jobs

SEPTEMBER 25, 2023

However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. We asked a group of them to share the most important thing a mentor has taught them about PR and media strategy, and why that advice has held up throughout their careers.

Agency 100

Agency Energy Sports Reputation 100

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. It’s called TikTok. Ever heard of it? .

B2B 310

B2B Video Creativity Social Media 310

PRSay

NOVEMBER 13, 2022

If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It You have to protect the brand as much as you have to grow your own brand,” he said, noting that this taught him how to associate his brand with a quality product. So, I always ask myself: ‘How am I growing?

Film 174

Film Exercises Sports Leadership 174

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Yet why should anyone take a PR person’s view on this?

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Yet, nothing happens in a vacuum. Still, there’s something to be learned from each one.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. Here’s how the right PR strategy can help prepare for a liquidity event. It’s not even cheap. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So how should communications professionals work to identify the story we suspect is buried under the day-to-day business processes? It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. We work hard to recruit the best.”

How To 310

How To Transportation Software Employee 310

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. You know how far you’ve come.

Storytelling 296

Storytelling B2B Brand Branding 296

Solo PR Pro

FEBRUARY 20, 2024

Whether due to shifts in the market, personal aspirations, or lifestyle changes, knowing when and how to transition back to flying solo is a decision that calls for introspection and strategy. Shedding layers and returning to a one-person operation isn't a step back but rather a strategic realignment of your strengths and goals.

Agency 96

Agency Exercises Strategy Internal 96

The Proactive Report

JUNE 18, 2021

When is the best time to do PR? It is always the right time to do PR. If you are not already doing it, start right away. PR should be the first thing you do and it should be done every day. How to make more sales, be more productive, cut costs and increase the ROI. What does PR do? And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? By doing so countries can gain competitive advantage, enhance national security, and reduce negative impacts on their citizens.

Brand 99

Brand Branding Ethics Tools 99

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Here are some ways in which writing for PR differs from being a journalist, how to make it work. What kinds of things do you write?

Writing 294

Writing Journalism Pitching Guidelines 294

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! How much social media jobs have changed in just 6-7 years and how the skills have changed as a result.

Social Media 174

Social Media Media Analytics Data 174

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 92

Trends Brand Branding Analytics 92

ImPRessions - Crenshaw Communications

MARCH 3, 2022

What’s fascinating is that he has harnessed his personal talent and bolstered it with sophisticated tactics to wage a credible PR war. What’s fascinating is that he has harnessed his personal talent and bolstered it with sophisticated tactics to wage a credible PR war. Here’s how. As the U.S.

Video 368

Video Government Leadership Viral 368

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. But what about women who are looking for new job opportunities?

Employee 130

Employee Policies Creativity Company 130

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. When looking at how people will get to their destination, road trips lead with 30% already confirmed and 60% likely. It encompasses where and how travelers choose to stay during their journeys.

Travel 90

Travel Trends Tourism Transportation 90

Shift Communications

APRIL 26, 2023

And people are split on how executives are doing with their internal communications strategy. It’s incredibly easy for an executive to be personally associated with this zeitgeist and for their personal brand to become entangled in it. How to boost internal executive brand. Generate energy.

Internal 78

Internal International Strategy Communications 78

Konnect Agency

APRIL 24, 2024

Identify the Goal of Your Event Identifying the goal of your event is the first step in creating a successful event strategy. Identify the Goal of Your Event Identifying the goal of your event is the first step in creating a successful event strategy.

Product Launch 52

Product Launch Transportation Measurement Examples 52