Sword and the Script

AUGUST 25, 2020

Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> Reports and long-form content would never see the light of day.

Marketing 85

Marketing Guidelines Social Media Conference 85

Offleash

JULY 19, 2023

By Robin Bulanti I’m dizzy from all the news and hype on how artificial intelligence (AI) is going to completely reshape, or worse, destroy the PR industry. News flash: We work in technology. I’m less worried that AI is going to replace us completely. He famously wrote, “There is no such thing as a new idea.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Although some agencies now have multi-disciplinary teams for increased collaboration and cohesiveness in PR plans and campaigns. Young professionals often enter the industry by way of student internships, post-grad internships, and entry-level positions. They paused the program for 2023 but plan to resume in the new year (2024).

Agency 88

Agency Energy Crisis Management Industry 88

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Thanks BuzzSumo :) 4.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Some jobs will be lost, and new ones, some we can’t even fathom, will be created. MAICON takes place July 16 - 18, 2019 at the Huntington Convention Center of Cleveland.

Agency 84

Agency Enterprise Technology Analytics 84

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. These algorithms enable businesses to generate large volumes of written content in a fraction of the time it would take a human writer. Read also: The Reykjavik Press Release—ChatGPT How To Zag When Everyone is AI-Zigging Public relations is a zigzag.

Corporate 52

Corporate eBook Tools Data 52

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., Here we go…. Here we go….

Trends 60

Trends Media Report Technology 60

Buzzstream

AUGUST 12, 2020

While time might be limited for your team to get coverage or a new backlink, without at least five minutes of research into the outlet you’re pitching to, you may be digging your own grave. . Does this person write on the topic you’re pitching? . Image from FRACTL and displayed on PR News Daily. . Subject lines . Don’t have any?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you.

Analytics 67

Analytics Report Technology Pitching 67

Beyond PR

JULY 29, 2016

Seasonal events have long been used by retail marketers to create buzz and reach new customers. Longtime shoppers even anticipate annual and semi-annual sales in an effort to shop more and pay less. Advocacy and influencer marketing can take your brand to the next level. Multimedia News Release.

Marketing 40

Marketing Retail Instagram Social Media 40

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 190

Writing Communications Marketing B2B 190

The Hoffman Agency

JUNE 21, 2018

When I landed in Hong Kong this past February , I was a little apprehensive about joining an entirely new team, working with clients in different industry spaces and navigating a foreign country I knew little about. The “Wild West” world of cryptocurrency really is a new frontier. Korean food is my new go-to food genre.

Travel 28

Travel Local Case Study Energy 28

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. And now onward with this month’s PR tech sum. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

Remote PR Jobs

SEPTEMBER 25, 2023

When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. We’ve rounded up 31 podcasts that should help you feel a little less overwhelmed as a PR pro. Happy listening! Public relations 1.

Pitching 100

Pitching Interviews Trends Journalism 100

Norton's Notes

MARCH 21, 2017

Can you tell us a little bit about yourself and what made you start writing your blog? So I try to think of less is more with my personal blog, as there is too much noise out there already, I tend to start writing a post when I see something that provokes a reaction inside of me. Why should people read your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Get the 28 Key Takeaways in this Handy FREE Checklist NOW. #1: Now though, I have my own office, which I share with a fellow senior solo PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Investing in product marketing teams (especially for smaller companies) will take priority. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

FEBRUARY 1, 2024

The less spam we put out, the more our outreach gets ignored, making it harder for ourselves in the long run. With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing. Like in link building, quality beats quantity with email outreach.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Digital PR is about finding new angles surrounding day-to-day topics, or researching something that a journalist would never have the time to look into themselves.

Digital PR 170

Digital PR Industry Strategy Film 170

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. Why not now? She advises writers to “Build a corner.

Creativity 60

Creativity Writing Skype Travel 60

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! But here at eReleases, email remains our primary means of communication, and likely the most important in “converting” prospective customers into new customers. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Take Visual Capitalist for an example. So, if it looks too easy, it probably isn’t too valuable.

Google 71

Google Infographics Pitching Resources 71

PR Fuel

MARCH 17, 2020

Content marketing isn’t a new idea. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. You keep them up to date on relevant news. The biggest is that content marketing typically takes time. Paying for advertising space can add up quickly.

Publicity 70

Publicity Small Business Advertising Advertising 70

Sword and the Script

OCTOBER 1, 2019

There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. And now onward this month’s PR technology summary…. Here’s the problem: “We traditionally used an algorithm that takes a document and applies sentiment for the entire text.

Pitching 61

Pitching Analysis Report Video 61

ZudePR

MAY 31, 2015

You are interested in the psychology of life and what motivates people to take actions. Let me open the door to a new world for you? A new way of working where nice guys/gals win. They’re at the forefront of this new business paradigm , trailblazers if you will. I don’t strain and strive much now.

Communications 81

Communications How To Blogging Content Marketing 81

Flatiron Communications

MAY 2, 2017

This carefully distilled selection of cool new gadgets, apps, podcasts, and productivity tools rarely ceases to surprise me. Enterprising PR professionals — a phrase I hope is not an oxymoron — might take a page from Product Hunt by considering all the new apps and desktop tools available to them today.

Tools 45

Tools Twitter Report Pitching 45

Contently - Strategy

JUNE 11, 2020

We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The surge in new content proved to be an interesting case study for healthcare publishers. These sites live off of consistent search traffic, but they typically don’t connect to the news cycle.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Frederik Vincx

DECEMBER 11, 2015

This guide will help you improve your team workflow so that you stay current and create more value for clients in less time. It takes time. Now is the time to improve your workflow. There is a lot of new territory to cover, and that creates a new set of expectations for your team. The result? Assign project teams.

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 15, 2021

We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The surge in new content proved to be an interesting case study for healthcare publishers. These sites live off of consistent search traffic, but they typically don’t connect to the news cycle.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

MAY 21, 2015

Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. New Rainmaker. New Rainmaker provides the knowledge you need to build your own digital platform for marketing and sales. AskPat is a brand new, DAILY podcast. 7) Brian Clark. 8) Jay Baer.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

APRIL 28, 2016

When you’re early in your career or new to an organization, worry less about making a huge contribution in your first meeting and spend time listening to who knows and cares about which things. Take the risk and be generous – sometimes allies are worth way more than credit anyway. Practice Writing. Thomas University.

Tourism 48

Tourism Airlines Writing Meeting 48