Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. I would never defend spammers, but I will defend a tool, that if used properly, can improve performance. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media.

Social Media 60

Social Media How To Media Resources 60

The Proactive Report

SEPTEMBER 17, 2014

The tools available are constantly striving to find better ways to figure out and report more accurate numbers. Cision recently released Digital Reach , a service that aims to calculate the extended social reach of a news site or blog. Social media has extended this concept exponentially.

Measurement 113

Measurement Tools Newspapers Blogging 113

Contently - Strategy

MAY 11, 2024

Tools that can help with this process include Google’s Keyword Planner , Moz Local , and SEMrush’s Keyword Magic Tool. Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results.

Local 97

Local SEO Strategy How To 97

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. For instance, younger demographics are more active on social media platforms like Instagram and Twitter, while older audiences prefer traditional media outlets such as newspapers and television.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

PRSay

FEBRUARY 7, 2024

Delivered in a certificate format, the program not only furnishes participants with an understanding of the relevance of their skills in various PR roles but also equips them with the knowledge and tools necessary to seamlessly adapt these skills to diverse PR initiatives.” The media marketplace is also changing. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Today, many use Twitter and even TikTok to stay up-to-date and, while it’s great that social media can instantly serve up timely news, there are downsides to social platforms as news sources. Despite some potential for confusion, opinion pieces are a tool for creating civil, open dialogue. Perspective matters .

Policies 310

Policies Study Leadership Consumer 310

Communications Conversations

JULY 24, 2018

Let me know if the following situation sounds familiar: Your PR team works for months on end to secure a fantastic media placement with The New York Times. You make it available to them in your employee advocacy tool. Yet, we continue to see brands sharing these stories on social channels. The story runs in the New York Times!

Social Media 68

Social Media Media Employee Newspapers 68

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Along with Meta, videogame platforms are influencing this new, virtual world, but the metaverse is not a specific game, social media platform or app.

Real Estate 157

Real Estate Journalism Construction Newspapers 157

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 187

Communications Journalism Advertising Advertising 187

5W PR

MAY 7, 2021

Using digital PR tools is a great way to ensure that brands are doing everything they can to be on-trend. Digital PR tools worth investing in. Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. SEO is constantly changing and evolving.

Digital PR 88

Digital PR Company SEO Newspapers 88

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. And there is no coming back.

Social Media 59

Social Media Facebook Airlines Web 59

PR Fuel

OCTOBER 8, 2022

You can then share this content on social media, not to mention get an SEO boost out of it. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist. Press releases are, of course, an integral marketing tool that enables a company to widen its reach.

Industry 102

Industry Company Real Estate Tourism 102

Sword and the Script

SEPTEMBER 7, 2021

Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. The company was acquired by the SEO tool SEMrush in late 2020. PRgloo social media.

Software 89

Software Print Tools SEO 89

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. What Is The Difference Between Media Mentions & Media Coverage? Social Media Monitoring Social mentions are social posts that reference your brand.

Media 52

Media Analytics Radio Google 52

Waxing UnLyrical

APRIL 10, 2013

A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Without further ado, here are 20 tools to help you grow your business, by keeping you efficient, productive, and in the know. Email, contacts and calendar/scheduling tools. Content curation & social media management.

Tools 105

Tools Skype Google LinkedIn 105

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is Social Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

NewsWhip

JULY 14, 2020

As much as our FD would probably love one tool to rule them all, modern comms needs a suite of products. For example, within the business, we have a media unit staffed with former national news journalists. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Buzzstream

MARCH 13, 2024

Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. These mentions are typically found using a tool like Google Alerts or Talkwalker.

Digital PR 71

Digital PR Construction Case Study SEO 71

Onclusive

FEBRUARY 22, 2018

Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention!

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

DECEMBER 13, 2018

They read the newspaper. They trust and admire the media. The other generation gets news from all over–friends, social media, online. They rarely (if ever) watch the news or read a newspaper. They rarely (if ever) watch the news or read a newspaper. They go to sporting events. remember those?!?!).

Communications 106

Communications Newspapers Trade Shows Sports 106

PR for Anyone

OCTOBER 11, 2021

Giving the media outside of the box ideas like this versus just pitching “inventory is up, inventory is down, interest rates are up, or interest rates are down” will help you stand out. . One important thing to note is the media calendar. Here are a few ideas to get you started. A simple Google search can help you find more.

Real Estate 221

Real Estate Pitching How To Television 221

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose.

Engineering 128

Engineering Writing Social Media Report 128

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. You should already have a media kit. What’s Different?

Media Relations 79

Media Relations Pinterest Media Newspapers 79

PR Fuel

OCTOBER 14, 2022

Form Good Relationships With the Media. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth.

Small Business 84

Small Business Community Local Social Media 84

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Newsfile

FEBRUARY 27, 2024

AP stories are picked up by newspapers, websites and broadcasters worldwide. This strong platform for financial professionals offers real-time, in-depth market data, analytics, trading tools and communication features. Summarize how AP Rapid Data will be featured as a key tool for enhancing press release distribution.

Financial 52

Financial Media Analytics Data 52

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. My favorite social media platform is…Twitter; it’s my leading source for news. My daily newspaper of choice is…The Wall Street Journal.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Every reporter uses Twitter as a tool to find sources. So, it's a good idea for us to be in front of them in the way that they're searching.

Real Estate 214

Real Estate Video Report Twitter 214

PR for Anyone

NOVEMBER 3, 2021

This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. People are always amazed at how frequently I get on television and in magazines and newspapers. It’s all about finding the right person to pitch. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

PRSay

MAY 3, 2019

The same thing has happened with newspapers. That means the credibility boost that comes from third-party media placements remains critically important. That means the credibility boost that comes from third-party media placements remains critically important. You often have to help the media do that. And network TV news.

How To 134

How To Education Exercises Newspapers 134