Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing. >>> Did you know?

Financial 88

Financial Video Survey Google 88

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make the “news” easy to find. Many websites mix news, content and marketing. Give our services a try.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JUNE 13, 2023

I’ve listed those below with some takeaways for media relations. Being perceived as trusted was next with 14% (although 33% listed trust as their second top priority – see graphic nearby). more respondents said, “maintaining credibility as a trusted news source and combating accusations of fake news.”

Journalism 126

Journalism Media Relations Report Survey 126

Cision

APRIL 19, 2017

At Cision ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. Consider this a list of not to-do’s for earnings time. Submit the release at the last possible minute. and you’ve just submitted your earnings release to schedule… for 4:15 p.m.

Corporate 136

Corporate Web Data Company 136

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage. You don’t need an account to use it.

Technology 117

Technology System Tools Government 117

NewsWhip

APRIL 27, 2023

Based on what we’ve heard from our customers, we’ve developed a list of the 10 essential tools comms and PR pros can’t live without in 2023. GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide.

Tools 78

Tools Communications Pinterest Analytics 78

Deirdre Breakenridge

APRIL 13, 2015

News video. Almost every editor of a news website I’ve spoken with in the last six months has told me that a news story with a couple of good, original images, and a video that lets the reader feel like they’re there, is top of their list for news content. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

Cision

APRIL 17, 2017

Every quarter, the earnings release raises the stakes for corporate communications professionals. It’s once again time to plot your course between a growing to-do list and this immovable deadline. But is there a way to make your job easier and score the best possible outcome for this coveted news?

Financial 120

Financial Data Guidelines Corporate 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 147

Media Relations Media Print Software 147

ISEBOX

DECEMBER 1, 2015

Because if PR professionals know one thing, it’s that it’s far from easy to build solid, meaningful lists of journalists they can rely on for coverage. It may seem like developing a journalist list is near impossible, but here’s how to do it in three steps. million press contacts – especially useful if you don’t have your own lists.

eBook 70

eBook Tools Groups Pitching 70

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. If you’ve been following the series, your press release looks damn good by now. The Well Written Press Release #1: Is Your News, News?

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

PR Fuel

MARCH 8, 2022

Creating and distributing your own press releases can feel stressful and time-consuming. Instead, consider a press releases distribution service this year. Use these tips to find the best press release service today! For example, perhaps you want to use press release distribution services to gain brand visibility.

How To 52

How To SEO Engineering System 52

wiredPRworks

JUNE 20, 2016

Here's the latest news. PR Newswire has an incredibly strong distribution network and multimedia capabilities. Read the Cision PR Newswire acquisition press release and the FAQs including this one. We will continue to support all PR Newswire solutions, including distribution, multimedia, IR/Media Rooms, MultiVu, and Vintage.

Industry 53

Industry Publicity Software Analysis 53

PRSay

NOVEMBER 12, 2019

We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. The press release isn’t dead — but it has changed. The good news?

Writing 92

Writing How To Print Corporate 92

ISEBOX

SEPTEMBER 20, 2016

You write your press release. The key is to write your press release for the people you want to cover your story. Keep these personas in a safe place – you will use them frequently in the future for subsequent releases and blog posts and any other content you create that needs to be shared. You distribute it far and wide.

Writing 70

Writing Measurement Report Blogging 70

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. Instagram, YouTube and Pinterest are popular choices as well, and social networking newcomers Snapchat, Periscope, Vine, and Meerkat also made the list. Will you be a #ContentMachine in 2016?

Infographics 100

Infographics Survey Content Marketing Marketing 100

ISEBOX

OCTOBER 25, 2016

You’ve written your press release using all the tips and tricks we’ve learned so far in the Well Written Press Release Series. You’ve ensured it’s actually news. You wrote your release for personas , so that the people who are receiving it want to read it. You’ve written 3 press releases. Read Time: 2 minutes.

SEO 70

SEO Writing Engineering System 70

Beyond PR

MAY 22, 2017

The press release is here to stay. Press releases are a valuable PR tool and should not be regarded as an after-thought. New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen.

Case Study 40

Case Study Study Trends Web 40

Frederik Vincx

OCTOBER 27, 2015

Building lists of influencers. Enriching your influencer list with social data. Distributing multimedia press releases. Building lists of influencers. You’ll get sortable lists with their bio, website and reach. Enriching your influencer list with social data. Making coverage books.

Google 60

Google Software Analytics Pitching 60

Presspage

OCTOBER 17, 2017

Did I include all information needed to release this to the news wires? They hardly ever have the time to search for missing information when receiving a potentially interesting press release. Make sure you include all required information, that your release is easy to read and there is no duplicate information.

Groups 60

Groups Web Writing Employee 60

ISEBOX

JANUARY 8, 2016

Furthermore, multimedia content is critical, but hard to manage, and we are often stuck using our corporate WordPress site to post our news. Well, if you ONLY push it out your press releases to major news wires, how will consumers or journalists find what they need if they are on your website? Don’t think so?

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

SEPTEMBER 8, 2020

Give your press release a fighting chance of coverage What elements of a press release drive journalist interest? At the top of the list: strategic thinking writing, and emotional intelligence. Notice none of them cited a wire service. In other words, it’s got to be interesting. Because so many journalists are on the platform.

Survey 94

Survey Industry Leadership Study 94

PR Fuel

JULY 7, 2021

You can use press release SEO to boost your online rankings and reach your target audience. Keep reading to discover everything you need to know about press release search engine optimization. Read on to learn everything you need to know about creating SEO-friendly press releases today. Leads from SEO have a 14.6% Gain Links.

SEO 52

SEO Engineering How To Google 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m. It was inclusive, team-oriented, dynamic, exhilarating, and fast-paced — all things I liked! That is, until I didn’t.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

APRIL 10, 2018

A couple weeks ago a client was locked out of their press release service. The release was published on the company’s online newsroom without the paid distribution. Yet, that coverage was earned without paid press release distribution provided by a vendor. Press Release Distribution Loses Its Allure. Buried on WCAX].

Engineering 71

Engineering Content Marketing Analysis B2B 71

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Reporter for Automotive News. In fact, PDFs don’t even exist there!

Meeting 81

Meeting Automotive Media Transportation 81

Beyond PR

APRIL 17, 2017

Every quarter, the earnings release raises the stakes for corporate communications professionals. It’s once again time to plot your course between a growing to-do list and this immovable deadline. But is there a way to make your job easier and score the best possible outcome for this coveted news?

Financial 63

Financial Data Guidelines Corporate 63

Beyond PR

APRIL 19, 2017

At PR Newswire ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. Consider this a list of not to-do’s for earnings time. Submit the release at the last possible minute. and you’ve just submitted your earnings release to schedule… for 4:15 p.m.

Corporate 49

Corporate SEO Financial Web 49

Beyond PR

APRIL 15, 2016

With their recent multimedia news release , General Mills showed how humor and authenticity can work together to spice up audiences’ perception of your brand. For more tips on creating content your audiences will love, download Setting the Record Straight: Press Releases that Stand Out in the Digital Age.

Media 40

Media Web Brand Branding 40

Beyond PR

AUGUST 30, 2016

However, despite the assumption that this generation gets all of their information from social media, there may be one viable news source that still surprises: campus media. And don’t forget to use multimedia! So what kind of news would they want? Top 10 lists. the best plan for each student, etc. Consumer Technology.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

OCTOBER 29, 2019

Prezly saw that the “press release format was broken” and it got started building online newsrooms. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. When is the last time you brushed off your media list? Coverage is constantly changing. Don’t fall behind.

Media Relations 40

Media Relations Media Journalism Print 40

PR Fuel

JULY 24, 2018

Below we quickly cover these elements which lead to PR success: Make your news a story. You want your business story to be an actual narrative, not just a list of dry facts. Satisfy your readers’ curiosity by adding images, audio, video or any other relevant multimedia to your business story. PR success is really pretty simple.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

NOVEMBER 5, 2019

The company has developed machine learning technology to monitor news and media. For example, PR might want to exclude job listings from cluttering its news monitoring. Change When You Send Your News Release via Business Wire and Onclusive. Talk about the history behind the brand.’”.

Internal 63

Internal International Data Media 63

Beyond PR

APRIL 21, 2016

She explains, “When you enter a search term it will pull up all of the relevant imagery, but then off to the side there is a list of suggested keywords that are synonyms of the original concept. On our website we have a great feature called Shutterstock Instant, and it’s essentially a visual thesaurus.”. Don’t underestimate your audience.”.

How To 40

How To Pinterest Tools Technology 40

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry.

Examples 116

Examples Energy Retail Product Launch 116

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. These features add to the list of AI use cases in PR software. It makes sense.

Software 121

Software Pitching Ethics Privacy 121