The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. You can connect with him on X (formerly Twitter) or LinkedIn.

Social Media 93

Social Media Marketing Media Storytelling 93

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. Facebook, Twitter and most other social networks offer a wealth of free analytics.

Data 144

Data How To Storytelling Analytics 144

Cision

AUGUST 23, 2017

As a PR pro, you must have heard a thousand times about emotional storytelling. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. You can find him on Twitter: @AviNair52.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

JULY 26, 2022

We are seeing more brands and the new start-up ecosystem wanting to understand the value of communication as they build programs to raise their reputation and intensify their storytelling efforts. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling.

Local 133

Local Crisis Management Internal International 133

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Twitter ranked fourth even though other surveys show it remains a popular platform among journalists and reporters.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

OnePitch

OCTOBER 20, 2022

The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. If we think for a moment that we are in ‘just” a technology and social revolution, make no mistake that public relations and news are in the midst of a similar evolution and revolution. What’s on the mind of PR professionals these days? Don’t avoid conflict.

Conference 109

Conference Internal International Storytelling 109

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. Why e arned media management?

Media 101

Media Storytelling System Technology 101

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ).

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Twitter is the largest ever market research exercise that no one ever commissioned. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. The reality is storytelling is definitely not a craft that AI can do just yet. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about

Technology 120

Technology Analysis Data Tools 120

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Twitter and LinkedIn will come up again later in this post. How will that be measured?

Survey 81

Survey Corporate Communications Financial 81

Burrelles Fresh Ideas

JULY 25, 2023

The basic premise of the technology is to help businesses collect customer data and better interact with them. Related read: PR Measurement: An Integrated Approach There’s no mistaking that effectively reaching a target audience is the most important aspect of getting people to take a hard look at and possibly even purchase products.

Tools 75

Tools System How To Software 75

Beyond PR

OCTOBER 18, 2016

One of the most engaging tactics you can employ on Twitter is hosting a contest. However, many social media marketers shy away from hosting a Twitter contest out of fear that there will be no one who participates. Or worse, they pour time, effort and resources into a Twitter contest that fails to garner any reaction.

Twitter 40

Twitter How To Social Media Guidelines 40

Deirdre Breakenridge

NOVEMBER 23, 2016

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I’m able to catch up on what’s new in technology by walking through the exhibit hall. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Monitor and measure results: The job doesn’t stop the moment you promote the video. You can connect with him on Twitter , LinkedIn , or elsewhere. Analyse the impact of your PR efforts and adjust your strategy as needed.

Video 88

Video Publicity Marketing Analytics 88

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. See here for our resources from making the most of content to measuring your PR efforts. Those doing a deep dive on Wikipedia are engaged for far longer. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. ” Yes, it is, and perhaps they didn’t. Prioritize self care.

Exercises 62

Exercises Measurement Enterprise Technology 62

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. Too close to propaganda.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 4) Before Auto Care, you worked for a PR technology vendor. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Beyond PR

JANUARY 18, 2018

In this webinar, we dove into how the decline of advertising has affected and even elevated earned media, as well as how earned media deserves a second look now that we have technological innovations that have changed how we measure results. We now have the tools to measure earned media from awareness to shopping cart conversions.

Media 75

Media Advertising Advertising Measurement 75

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” As educators, maybe we won’t be pioneers in the technology world.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

JUNE 21, 2016

Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. Thanks to ever-increasing technological advancements, video can be streamed and viewed on all devices as quickly as text-only used to be.”. .

Content Marketing 73

Content Marketing Video Trends Marketing 73

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. Note: This transcript has been modified for clarity and brevity. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results.

Measurement 60

Measurement Course Advertising Advertising 60

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Yes, it describes what PR professionals do, but it also encompasses such a vast landscape that it’s hard to know what “storytelling” means anymore.

Storytelling 48

Storytelling Corporate Case Study Measurement 48