Cision

JULY 6, 2017

For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done.

Blogging 168

Blogging How To Privacy Mobile 168

Stephen Waddington

JUNE 30, 2021

It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US. Privacy is the biggest concern for the public, with four in ten consumers who don’t use voice assistance stating it as the main reason they have not adopted use. Voice has high levels of awareness.

Hotels 138

Hotels Travel Privacy Engineering 138

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Stephen Waddington

NOVEMBER 27, 2020

Patient care and privacy needed to be balanced with public health. All costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah’s agency Astute.Work as part of her mission to improve social mobility within the industry by making thought leadership and best practice accessible.

Healthcare 131

Healthcare Privacy Print Community 131

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. By aligning with the national narrative, tech companies can significantly amplify traction and establish a strong connection with the Indonesian market.

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. There are several ways to break into PR.

How To 189

How To Nonprofit Privacy Interviews 189

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. Meg Graham is the tech reporter at CNBC covering advertising and marketing.

Twitter 177

Twitter Advertising Advertising Report 177

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. TV and mobile are almost at parity for both viewing and ad investment. The conversation about user privacy is growing louder.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

Prohibition

DECEMBER 19, 2022

This will be great to quickly identify whether your posts violate any of the Instagram rules or privacy concerns with a yellow alert in the dashboard – a good move from Instagram in our eyes. Step by step guide to create a corporate video for your marketing needs. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Since many consumers block ads as a way of protecting their privacy, websites that readers trust and care about will have an advantage.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 79

B2B Social Media Company Marketing 79

Cision

JANUARY 27, 2017

Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. If LinkedIn follows Facebook’s model, they will probably release a mobile feature in the near future.

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Big Data 60

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.

Training 45

Training LinkedIn Marketing Pinterest 45

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Foster engagement by going mobile.

Communications 60

Communications Insurance Insurance Privacy 60

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Practical Law Construction

APRIL 20, 2022

The government estimates that there will be a need for around 300,000 public charging points (as a minimum) by 2030 (although the Competition and Markets Authority (CMA) report suggests forecasts of between 280,000 – 480,000 public charging points will be required). More charge points are required to meet the 2030 deadline.

Government 52

Government Mobile Data Local 52

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96

Groups Social Media Ethics Meeting 96

David PR Group

SEPTEMBER 11, 2014

Mobile app Snapchat enables users to share photos and short videos via text message, but the catch is that they disappear after 30 seconds. Marketers also say it’s a way for friends at a crowded outdoor event, like a concert, to communicate even if the mobile grid is overwhelmed. Let me know.

Trends 59

Trends Privacy Web Reputation 59

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Sure, I know I’m getting cookied on nearly every site I visit, and that data is being shared with who knows how many online marketers. Of course they have the right to read your emails, and have been doing so for ten years.”

Privacy 28

Privacy Google YouTube Advertising 28

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. But while our mobiles allow us to go live anywhere at anytime, filming a slick and professional Facebook Live for your brand can be daunting. Mobile or desktop? To help, here are 19 of our tried-and-tested tips….

Facebook 70

Facebook Film Video Mobile 70

Cision

SEPTEMBER 19, 2016

The points of differentiation for these could make a particular platform very useful for communications and marketing professionals. When Facebook made its Messenger app autonomous from the parent app on mobile, many people questioned the wisdom behind such a tactic. Facebook Messenger. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

JUNE 19, 2015

Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PR 20/20

JUNE 14, 2018

Great marketers understand the importance of having good data on their businesses. Databox is a data visualization tool that enables marketers and business professionals to simplify and streamline specific KPI reporting using charts and graphs. Learn how understanding your marketing data affects performance and real-time change.

Data 51

Data Report Analytics Privacy 51

Konnect Agency

MARCH 16, 2021

Whether a consumer is finding your product on Amazon, Thrive Market, Target.com, or through curbside pick-up at their local retailer, the digital requirement of brands is here to stay.” As marketers quickly discovered, it has not been a matter of simply making your product available on your website or a third-party vendor.

Consumer 59

Consumer Retail Community Mobile 59

Waxing UnLyrical

NOVEMBER 30, 2012

While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency. Obstacle : Social media adds one more thing to a doctor’s already busy schedule. News Health article.

Social Media 111

Social Media Communications Healthcare Insurance 111

David PR Group

SEPTEMBER 17, 2014

It might seem like a contradiction that an executive and celebrity with a huge public persona would be blazing trails for online privacy, but billionaire Mark Cuban is doing just that. After Huffington Post published my blog, I reached out to Cuban and asked if he would answer some additional questions about Cyber Dust and online privacy.

Privacy 79

Privacy Groups Reputation Social Media 79

Karen Freberg

NOVEMBER 28, 2017

I felt Chapter 9 (Outside Insight for Marketers) was particularly good and relevant to the courses I teach in social media. marketers, PR professionals, etc) have to understand how clean, reliable, and trustworthy the data really is (which is a completely different conversation). Minute Maid, USPS, etc). Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Waxing UnLyrical

JULY 24, 2013

While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution. Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle : Social media adds one more thing to a doctor’s already busy schedule. Benefits v.

Social Media 76

Social Media Communications Healthcare Insurance 76

Cision

AUGUST 29, 2016

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. How useful is this to communications and marketing pros? How useful is this to communications and marketing pros? How useful is this to communications and marketing pros?

Facebook 218

Facebook Brand Branding Mobile 218

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Use the outside-the-box content marketing ideas in our free white paper!

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120