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App marketers report rising optimism amid macroeconomic and privacy challenges

Agility PR Solutions

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023.

Privacy 78
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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? With advertisers ramping up their spending , it’s not unreasonable to think that the “year of CTV” will continue for over a decade just as the “year of mobile” dominated the ad industry for a decade or more.

Retail 170
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How location tracking affects mobile apps—a Pokémon Go case study

Agility PR Solutions

New data from business news and how-to website The Manifest offers insight into how Pokémon Go has changed the way people interact with location tracking apps—and the potential privacy and safety risks users have while playing. Most Pokémon Go users encounter strangers while playing the mobile game, according to the site’s survey.

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Introducing Threads: Should You Be On The New Twitter?

Buchanan PR

Threads is a mobile-only social media platform developed by Meta. To sign up, users need to download the Threads mobile app from their device’s app store. Threads is currently only available as a mobile app, limiting accessibility for those who prefer desktop usage. Or, is this just another doomed attempt to take down Twitter?

Twitter 87
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Consumers now more selective about where, when and how they share information with brands

Agility PR Solutions

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

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Facebook is listening to your conversations but not in the way you think

Stephen Waddington

A new privacy tool provides insight into how your data is shared with Facebook. My mobile phone or device is listening to me is a common misconception of modern life. The privacy tool is a bid by Facebook to provide users with greater transparency about the data it collects and how ads are targeted.

Facebook 141
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How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Bianchi Biz Blog

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. So, the AI policy should educate employees about ownership issues related to content generated using AI tools.