The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

PR Fuel

OCTOBER 8, 2022

Maybe you just started using new technologies in your dental office? You can then share this content on social media, not to mention get an SEO boost out of it. Technology. Another industry that can benefit greatly from distributing press releases is the technology industry. Patrick’s Day? Real Estate.

Industry 105

Industry Company Real Estate Tourism 105

PR Fuel

SEPTEMBER 23, 2021

New technology you’re developing. Personalize and Localize. Make sure it’s personalized and localized. Think about your local audience, too. Personalizing and localizing your content will help media outlets recognize the relevance of your release. First, add social sharing buttons to your blog.

Brand 105

Brand Branding How To SEO 105

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

PR Conversations

MAY 17, 2018

Over the past decade or so, public relations has been in a rollercoaster relationship with social media. In 2009, PR adviser and writer, Paul Seaman, wrote a post for PR Conversations: Defending public relations against social media hype. This creates delusional bubble worlds. But it told me that Twitter was out of touch.

Social Media 53

Social Media Communications Media Twitter 53

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Miscellaneous social networks. What are you looking for?

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

The Resolution Blog

SEPTEMBER 25, 2018

Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals. from tools to use, to Facebook for business, local SEO, GDPR and using data to create data-driven personas. Hosted by John Wall and Christopher Penn, they cover some of the key topics in this industry?—?from

Google 120

Google SEO Local Data 120

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Search Social Media for Email Addresses The above tactic may surface email addresses on some social media accounts. Here’s how and where to find contact info on each major social media platform.

How To 83

How To LinkedIn Tools Google 83

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 82

Meeting Automotive Media Transportation 82

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: Buzzsumo.

Google 90

Google SEO Trends Content Marketing 90

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. This data and social engagement metrics help identify trending stories.

Financial 164

Financial Video Consumer Data 164

Flack's Revenge

DECEMBER 10, 2015

There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. Their editors work their magic on the content, selecting the best stories for inclusion on the front page of the site – and optimizing for SEO and social media. I saw five demos, and they were all interesting.

Journalism 120

Journalism Local Data Mobile 120

Buzzstream

MARCH 26, 2020

TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value. Local citations are a great way to link to your business online. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Step 11: Optimize For SEO.

YouTube 116

YouTube Brand Branding Video 116

PR Fuel

DECEMBER 10, 2020

They may also be interested in local business success stories. Another journalist might want a story about how a grant helped you upgrade technology. If you’re pitching to local media, then think about the local angle. A local journalist may not be interested in news from the Asian market. Add Some Visuals.

Media 52

Media Local Newspapers Pitching 52

Cision

JANUARY 14, 2016

Moosa Hemani is an SEO consultatnt at SEtalks.com. Facebook and Twitter come to mind when someone mentions social media marketing. What if your time and money can be spent better on a not-so-popular social media platform? What are the unorthodox social networks? You can follow him on Twitter @mmhemani.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. PR tech news mentions. Notified adds coverage books.

Software 121

Software Case Study Advertising Advertising 121

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization.

How To 98

How To Newspapers Analytics SEO 98

Landis PR

SEPTEMBER 27, 2021

Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.” More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. SEO remains the single biggest contributor to our prospect pipeline at LCI.

Agency 105

Agency Travel SEO Nonprofit 105

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.

Trends 142

Trends Industry Wikipedia How To 142

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. 14) Earned media as fuel for more effective paid media. So, what’s the answer?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

5W PR

JUNE 3, 2019

In addition, businesses with a physical address can also increase their success with a solid local ad listing — though these local ads are not paid promotions. As an aside, having a solid grasp on SEO and quality content on a website will help a website reach the first page of search results over time. Search Network Ads.

Google 68

Google How To SEO Local 68

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.

Government 103

Government Education Print Ethics 103

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Katie Paine's Measurement Blog

MAY 25, 2023

Everyone these days has access to the majority of mainstream national media. If you need local press, however, your choices are more limited. Make sure they can deliver the alert when you need it and that they get the key media outlets you need. 13 I need help analyzing and evaluating my media and social media coverage.

Measurement 52

Measurement Communications Survey System 52

Norton's Notes

JULY 17, 2014

and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. This really depresses me because they are not.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization.

How To 52

How To Newspapers Analytics SEO 52

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. However, while email remains a strong channel, it hasn’t been totally immune to the influence of other technologies.

Marketing 114

Marketing Pitching Survey Study 114

Buzzstream

MARCH 21, 2024

Your media list should pull the following information: First Name Last Name Media outlet/publication/website Email Address Role (in-house journalist, freelancer, blogger, etc.) In this case, any general news site could work—local, national, etc. Yes, if the goals are SEO and conversions. You may need to widen your search.

Construction 62

Construction How To Media Google 62

PR 20/20

JANUARY 3, 2019

A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. 4 Lessons Learned From the Most Agile Brands on Social Media. Social media platforms were constantly evolving and updating in 2018.

Blogging 54

Blogging Marketing Content Marketing B2B 54