Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. It’s possible an email newsletter could interrupt. (If

Blogging 183

Blogging Comparison eBook Case Study 183

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98

Meeting Media Print Enterprise 98

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. This true story of the struggle of Ben Bradlee and Katherine Graham when deciding whether to publish the Pentagon Papers is of obvious interest to PR pros.

Film 136

Film Local Leadership Radio 136

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. That is not to mention the 10,000 local people who are employed there today. I read the BBC’s online piece. I liked it.

Storytelling 147

Storytelling Local Case Study Television 147

Cision

MAY 16, 2017

These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. Furthermore, a study by Tata Consultancy Services reported 71.9

Hotels 198

Hotels Mobile Travel Automotive 198

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

AUGUST 11, 2015

And we haven’t even begun to list the local favorites. A few hundred radio stations has given way to a multitude of podcasts and satellite radio programs. If you enjoyed this post, you might also like: Study: Effective Content Marketing Has One Element. Want it served on skates? Welcome to Sonic.

Radio 60

Radio Fashion Comparison Content Marketing 60

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 73

Newspapers Print Radio Local 73

Solo PR Pro

JANUARY 21, 2020

Yes, you could go to your local big box store, spend anywhere from $99-$300 and call it a day. One study out of the UK found an ergonomic chair can help increase productivity by up to 10 per cent and employees who felt comfortable at work rated their productivity up to 25 per cent higher than staff who felt uncomfortable.

Skype 78

Skype Radio Creativity Groups 78

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. 3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. for drive time morning radio. The Tao of Hip Hop’s PR Revival.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. Those PR people who worked in radio, TV, print – they get it.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

JANUARY 22, 2016

Radio silence is common, and can be a telling response in itself. However, useful case studies, expert sources and relevant, researched pitches can possibly be useful down the line. How can this story be original, relevant, impactful and indicative of a national (or local) trend?

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Cision

JANUARY 11, 2016

Actress, Internet Radio Personality, Howard U. & Sirius XM Radio host. Assistant Professor, Old Dominion University; PhD, Media and Cultural Studies, UW-Madison; TV Critic at Cultural Learnings/The A.V. .) …and now Contributor to @theview on @abc. Oh you GO, America and Eva. actuallyfunny #goldenglobes. Informational.

Twitter 120

Twitter Fashion Television Travel 120

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Reuters Institute for the Study of Journalism commissioned a YouGov online poll last year and found that 73% of respondents report digitally accessing news at least once per day.

Media 102

Media Radio Print Newspapers 102

Communications Conversations

JULY 14, 2016

Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. Prudential has public radio host and actress, Faith Salie hosting its 40/40 Vision podcast. Take a peek at what GE, Prudential and Umqua Bank are doing with podcasting. Connections and talent matter.

Internal 60

Internal International Resources Banking 60

PR Conversations

MARCH 8, 2016

Speaking at the Women’s Advertising Club of Milwaukee in 1941, Mabel is cited in the local newspaper as “urging her audience to act as interpreters between business and consumers” ahead of attending the Wisconsin Dietetic convention. A book: Picture Pies… All Apple was published by Flanley and Woodward in 1963.

Publicity 40

Publicity How To Newspapers Radio 40

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. A3 I studied journalism in grad school. A5: It was when I worked remotely for a publishing company. measurePR #PRStudChat #measurepr.

Measurement 40

Measurement Nonprofit Education Social Media 40

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Do you feel that the practical ideas within situational theory have not been studied, recognised and applied as much as they could have been? Probably not.

Reputation 52

Reputation Social Media Internal International 52

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Mark My Words

APRIL 26, 2022

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Mail Online. Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

PR Fuel

JULY 24, 2018

Truth is that a lot of your pitches are going to be met with radio silence. From company milestones to results of a sponsored study to human interest stories, there are countless angles to pursue. Study your pitches carefully so you can get better with every one you send. Of course, not every pitch is going to be successful.

Pitching 40

Pitching Media Small Business Writing 40

Communications Conversations

MAY 3, 2016

She has even found time to study politics and culture at Kingston University in London. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Previous PRSSA positions include treasurer and special events coordinator.

Sports 0

Sports Leadership Internal International 0

Journalistics

NOVEMBER 20, 2014

Here’s a list of the things I wish somebody had told me when I was studying in college (or not studying if you want to know the truth). Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Trust me, I didn’t do this and easily could have.

Journalism 52

Journalism Sports Writing Meeting 52

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Deirdre Breakenridge

JUNE 27, 2018

study conducted by SYZYGY. According to Peter Weingard, CMO of New York Public Radio, many people can no longer discern the sources of news and if they are fake or real. Be global but act locally. To succeed in this global era, brands must also act locally. Help customers raise their voices.

Marketing 164

Marketing Ethics Local Technology 164

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. Even having conferences and not inviting someone locally who is Indigenous from that area to contribute to those conversations. Absolutely.

Ethics 81

Ethics Community Conference System 81

Stephen Waddington

SEPTEMBER 13, 2017

“Study something rigorous and academic at a decent university (history, English literature, classics) that has transferable competencies and engenders a broader perspective. Make sure you use that time at university to work part time in either the local paper, radio station or start your own blog. Make mistakes.

Publicity 90

Publicity Local Training Writing 90

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics.

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

MAY 10, 2022

They could also be a local radio host, podcaster or blogger. Pitching can still be successful: 80% of journalists say a quarter or more of their stories come from pitches, according to Muck Rack's 2022 State of Journalism study. Meltwater suggests targeting micro-influencers as one of the top PR trends of the year.

Pitching 58

Pitching Media Journalism Data 58

Mark My Words

MARCH 3, 2021

Meghan would definitely be wise to study how Oprah’s empire has been built. She eventually went to live with her uncle in Nashville, Tennessee, where she won a scholarship to study communication at university. You didn’t see black, female entrepreneurs until she did it. Whether it’s books or TV, the money has followed her.

Film 60

Film Interviews Exercises Radio 60

Cision

AUGUST 26, 2015

CEO of Likeable Local. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Influencer, business consultant, radio host, best-selling author, speaker, blogger .

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do. We all know visual content is consumed faster and shared more often than text.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. I execute a lot of in-house pitching, and recently teamed up with local PR agency, Bellmont Partners for some extra help. million in state and local taxes in 2015. When you see her on TV, she’s covered in Explore MN garb. million trips, $337.4

Tourism 60

Tourism Travel Instagram Pitching 60

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Marketing Automation.

Real Estate 57

Real Estate How To Web Case Study 57

PR 20/20

MARCH 15, 2021

Time zone, which will localize tools like email sends, social media messages, and reporting. These can be built out in the form of single or multiple checkboxes, date pickers, files, number, radio select, dropdown select, single- or multi-line text. These can be found by navigation to Settings > Account Defaults.

How To 97

How To Knowledge Base Survey Technology 97

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Bad Pitch Blog

MAY 20, 2010

Our pitch emails follow our standard "Retrevo format" so they''re instantly recognizable, get straight to the point, and provide study "highlights" that we think will be most useful in a story. Then, if a reporter is interested, they are welcome to click through to the full study on Retrevo.com. Has it been successful? Not to worry.

Pitching 49

Pitching Fashion Report Twitter 49