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Case Study: Bauer

NewsWhip

CASE STUDY. NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Bauer ran a five day test to see what would happen if their regional radio stations put new forms of content at the heart of what they did on social media.

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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 99
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Meet the Media – Dan Rosenheim

Landis PR

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. It’s one of 5 routes unanimously approved for study. Oh, where to start?

Meeting 98
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Social Sharing Feeds Our Appetite for News

David PR Group

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback. Haven’t for awhile,” he replied.

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Advice for PR and Journalism Students

Journalistics

Here’s a list of the things I wish somebody had told me when I was studying in college (or not studying if you want to know the truth). Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Trust me, I didn’t do this and easily could have.

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PR 101: How to Pitch The New York Times

Cision

Radio silence is common, and can be a telling response in itself. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. However, useful case studies, expert sources and relevant, researched pitches can possibly be useful down the line. Know the paper. There is no other newspaper like The New York Times.

Pitching 120