PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Independent third-party tools are available that provide such data about news and political publishers.

Communications 187

Communications Journalism Advertising Advertising 187

Cision

JANUARY 15, 2016

Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA? Use social listening tools to monitor what people say in response to rework your distribution methods, change story types or locate new ideas to write future content.

Journalism 120

Journalism Strategy Brand Branding 120

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? What are the most important PR and marketing tools for this kind of product?

Communications 253

Communications Data Local Survey 253

PRSay

MAY 8, 2018

Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Karlie: Some of the tools we have now, such as media databases, are different. Judy: To create brochures, we used to have to go to a printing press. I worked on one for a client, and Karlie helped me set up the page.

Leadership 159

Leadership Conference Local Internal 159

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. It’s a fantastic tool to keep up on their work and what issues they’re focused on. Why Life Time? What drew you to that company, in particular?

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

MAY 19, 2020

That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list. Offices are an expensive overhead.

Crisis 151

Crisis Government Energy Community 151

Cision

JULY 11, 2017

Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Most monitoring tools have a set limit on how far back content can be captured retroactively due to availability or copyright restrictions.

How To 265

How To Media Software Agriculture 265

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. billion monthly active users (1.2 Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Critical Mention

JULY 22, 2020

We didn’t want to build a new product for the sake of saying we built it – we wanted to provide PR and communications professionals a different kind of tool than is currently available in the marketplace. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more.

Media 111

Media Data Local Tools 111

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Food blogger Julie’s Kitchen shares artful collages made of fresh ingredients (sourced from local farmers markets) on her Instagram feed and sells the prints online. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. It’s a good tool. He shares several ethics insights, including: Your client is accused of price gauging, now what?

Ethics 89

Ethics Journalism Radio Television 89

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. There’s seemingly a tool for every aspect of our work.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 127) “I promote my company’s tools to scientists to help them with their research.”.

Employee 148

Employee Print Writing Survey 148

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. Of course, you can always print it out and stick a copy on mom’s refrigerator — she’ll be so proud! Here at Konnect Agency , we win big for our clients every day.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Storytelling happens in print. And, used in the right way, in the right spots, VR can be a powerful storytelling tool.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories. And tools like Survey Monkey make getting that data as easy as peppermint pie.

Survey 60

Survey Enterprise Radio Print 60

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. It’s useful as both a monitoring tool and means of spotting filter bubbles. It’s a useful PR tool.

Social Media 73

Social Media Print Study Advertising 73

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. Because that is the de facto tool of choice when it comes to presenting to clients and potential clients. We’re masters of Powerpoint.

Corporate 148

Corporate Fashion Agency Travel 148

PR in High Definition

FEBRUARY 18, 2019

Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. According to MOZ’s Local Search Ranking Factors Survey, online reviews make up 10% of how Google and other search engines rank search results. SEO and AdWords.

Engineering 67

Engineering Reputation Social Media SEO 67

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Hallmark Canada relied on earned media as its primary communications tool to build awareness at Valentine’s Day. • Sensory traits: Give ‘em what they want: Filling the grocery shelves and garden centers of tomorrow.

Agency 100

Agency Newspapers Interviews Radio 100

Shift Communications

DECEMBER 9, 2015

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B. I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY.

B2B 60

B2B Energy Print Government 60

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

SEPTEMBER 8, 2015

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. Over the last 15 years, I’ve read some crackers: A Confederacy of Dunces, John Kennedy Toole. Print them off. I devoured books as a child.

Blogging 75

Blogging Print System Sports 75

Waxing UnLyrical

AUGUST 15, 2011

You can’t be married to the tools. Right now, I can’t tell you if a blog story about U of R research made post-secondary education an important factor in a local voter’s decision at the ballot box. It is why I think having your cage rattled on a semi-regular basis isn’t necessarily a bad thing. If it’s not, then you need to fix it.

Study 71

Study Education Blogging Print 71

Waxing UnLyrical

JUNE 15, 2016

I had limited resources and money; so rather than use every tool known to man, I chose to utilize Facebook as my primary community until I could build enough momentum and awareness to begin deploying other associated platforms. Visiting local libraries and schools to discuss the book with community outreach departments.

Community 40

Community Facebook Writing Local 40

Waxing UnLyrical

JUNE 2, 2011

C: Local and national media. I personally feel getting local media from micro-news sites, bloggers, to daily and weekly print, is different than getting attention from monthly national periodicals and TV (even local TV). There’s a big difference in handling the two. What do you need for both?

How To 76

How To Pitching Local Interviews 76

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Solo PR Pro

AUGUST 19, 2014

Welcome to the next installment of Solo PR Pro’s Tool School series ! Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business! Last week, we talked about the tools that can help you with your client work , but don’t neglect your own business! Financials. The kicker?

Tools 78

Tools eBook Print System 78

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Local Print 120

PR Fuel

JANUARY 17, 2022

One of the most powerful tools you can have in your marketing arsenal is a well-crafted press release (PR). Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. Send Your Press Releases at the Right Time.

Radio 105

Radio Local Writing Newspapers 105

Sword and the Script

JANUARY 11, 2022

I was able to put hands-on the product a few years ago, and what I recall was it gave you a workflow tool, but not the data. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. It employs 100 local staff and serves about 400 customers.

Reputation 85

Reputation Technology Tools Data 85

Katie Paine's Measurement Blog

MAY 25, 2023

Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. If you need local press, however, your choices are more limited. It will give you a good sense of how useful a tool is, and gets you some free data.

Measurement 52

Measurement Communications Survey System 52