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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

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Call for submissions for AI #PRstack tool guide

Wadds Inc.

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. There has been an explosion of tools based on large language models since the launch of ChatGPT by OpenAI in November last year.

Tools 98
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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. News planning is an important PR technique.

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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Second, the company has developed share-of-voice and attribution tools.

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New book: AI tools for public relations

Wadds Inc.

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Thank you all for your patience and understanding.

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10 creative ways to use QR codes in media communications and PR

Agility PR Solutions

In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.