Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

Agency 100

Agency Newspapers Interviews Radio 100

Shift Communications

DECEMBER 9, 2015

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B. I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY.

B2B 60

B2B Energy Print Government 60

Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. ” But creative passion can appear out of the blue! Visiting local libraries and schools to discuss the book with community outreach departments. Within a few short weeks I had a manuscript staring back at me.

Community 40

Community Facebook Writing Local 40

ZudePR

SEPTEMBER 8, 2015

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. Over the last 15 years, I’ve read some crackers: A Confederacy of Dunces, John Kennedy Toole. How the Most Successful Creatives Read.

Blogging 75

Blogging Print System Sports 75

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Local Print 120

ZudePR

MARCH 22, 2018

H: What about the print quality? If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. Here’s the exact process I used: A: Tools: Google Docs, Google Sheets, Post-it notes, marker pens, index cards, a whiteboard, a room in my house, static sheets.

Writing 83

Writing Google Blogging Exercises 83

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

What’s more, the universe of journalists is always changing, so the humble media list is something that requires not only external database tools, but constant updating, re-creation, and reinvention. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities.

Media 136

Media Mobile Telecommunications Pitching 136

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. That’s why the brand’s med school calculator is such an incredible tool. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 111

Banking Content Marketing Examples Industry 111

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. Here’s a quote from me for those social media quote tools. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. The good news is that “there’s a lot of creativity and value to be had in SMTs.

Strategy 40

Strategy Media Radio How To 40

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. The social organism evolves through memes and grows when you allow users to be creative with your content. Create Opportunities to Connect.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Slack Chat Groups - Is your company on the new internal collaboration tool Slack? You're done! It's ready for primetime! Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 12, 2015

Traditional public relations and social media have become integrated over the last five years, to the point where social platforms and the data they provide are now necessary tools for elevating client needs and issue areas. When I first got into communications, social media was met with “Oh, so you Facebook all day. What’s your real job?”

Data 120

Data Nonprofit Instagram Analytics 120

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52