Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. This unique approach has enabled Lendistry to create an intimate bond with their consumer base and local community as well. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. This will help you track progress and adjust your strategy accordingly.

Strategy 72

Strategy Nonprofit Social Media Leadership 72

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. They offer a platform for local news, events, and discussions that directly impact the lives of individuals within specific regions.

Radio 74

Radio Television Media Local 74

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. In the near future, I do see an increase in measurement, metrics, and quantifying value.

Communications 253

Communications Data Local Survey 253

Sword and the Script

JULY 16, 2019

As all politics in business are local too, and so even the best PR pros have to pick and choose when they can push back. I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey. The full survey is embedded nearby and is freely available for download as a PDF document from SlideShare.

Publicity 90

Publicity Survey Local Writing 90

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. If you run a small business, local media can help you reach your target audience.

Creativity 111

Creativity Data Measurement Product Launch 111

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I recently participated on a tech committee to help construct a survey for educators. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Cision

MAY 10, 2016

I always conduct surveys on social media use in my marketing classes. Market surveys show the same Snapchat adoption rate and maturation. This means that the traditional hub and spokes model where companies adapted and localized programs from US headquarters and then rolled them out to local markets is antiquated.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. Here are a few more I’ve written pieces stemming from the survey – and the full report is embedded below.

Employee 147

Employee Print Writing Survey 147

Bianchi Biz Blog

MARCH 4, 2021

Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. Ariane Hofstetter, CEO of research institute KOHORTEN, says: “By measuring and comparing sustainability reporting, we want to ensure more transparency. There are 543 data points.

Report 87

Report Company Financial Study 87

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. You can even do this with your survey campaigns. So let’s take a look at everything you need to know about relevant links. What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale.

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Our local BBC news programme and even the national idents are based on clips from social media. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. SocialChorus ranked in the top 10 on a question for the 2019 JOTW Communications Survey asking PR respondents to rank PR vendors by familiarity and favorability. Surveys of the PR community or reporters ( see these ). all 210 U.S.

Industry 85

Industry Media Technology Employee 85

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Reputation Us

JANUARY 7, 2019

The challenge is to be measurably relevant. Measure the impact the credit union continually makes in its community with numbers that show substantiating impact (for example, the number of families supported via financial literacy efforts, money saved by members or the calculable impact the credit union had on a local nonprofit).

Reputation 60

Reputation Nonprofit Policies Financial 60

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

ZudePR

FEBRUARY 22, 2016

The best you can hope for (and here, your local SEO is important) is your company appearing in the 3-pack (the big map box that comes up with three businesses highlighted). It is also a great citation for your local SEO. Per Cent of Your Local SEO. Advice: ranking locally for your key transactional keyword phrases is important.

Social Media 75

Social Media SEO Media Local 75

Shift Communications

SEPTEMBER 26, 2016

On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. Qualitative data like ethnography informs the questions we should ask in quantitative studies like surveys. Acts : what do the actors say they’re doing? Working remotely. Enjoying seasonal drinks.

Study 60

Study Examples Local Television 60

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. KEY #3: Have Your #Numbers In Order.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. Even in search, which has been around for ten years, it’s still a hard skill set to find. Need help keeping up?

Technology 60

Technology Marketing eBook Training 60

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

wiredPRworks

APRIL 3, 2017

How Local News Stations Cover Weather on Facebook. Facebook highlights how local outlets across the country covered extreme weather events including California’s floods, tornadoes in Texas and Louisiana and a New England blizzard. Updating the branded content tag. Simplifying our policy and enforcement guidelines. More via Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

PR in High Definition

FEBRUARY 18, 2019

According to MOZ’s Local Search Ranking Factors Survey, online reviews make up 10% of how Google and other search engines rank search results. To truly harness the power of reviews, an effective reviews programme must be measured as equal in importance to many other communications tactics and activities. SEO and AdWords.

Engineering 67

Engineering Reputation Social Media SEO 67

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. This PRConversations conversational post examines the importance of happiness as a performance improvement trigger.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. We didn’t want to talk to everyone in the industry since this wasn’t a survey. Guest Post by Kristie Aylett. Dashboards.

Interviews 40

Interviews Analytics Social Media Survey 40

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I Marketing turns to creative to stand out from the clutter .

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University. With that said, I’m still looking for better performance metrics.

Study 71

Study Education Blogging Print 71

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? Test those assumptions via that survey to your current customer base. If I asked you to buy a chocolate chip cookie that I made, would you?

Strategy 99

Strategy Brand Branding How To 99

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

Maxim Behar

OCTOBER 15, 2023

When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

APRIL 9, 2019

For the last four years, I’ve reviewed the annual public relations salary survey by PRWeek. In addition, there are links to my take on this survey from prior years as a reference. In my opinion, this salary survey is reflective of broader economic trends. click image for higher resolution). 1) Median PR salary steady at $95,000.

Publicity 92

Publicity Survey Comparison Report 92