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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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Local TV producers speak out on election and holiday coverage

Agility PR Solutions

With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on political coverage, when they are covering the holidays and if they […].

Local 155
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Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps

Agility PR Solutions

Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions.

Local 119
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Media pulse: Public wants Congress to save local and diverse media

Agility PR Solutions

The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19.

Local 85
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Marketers say Google is becoming the new local business homepage

Agility PR Solutions

Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control.

Local 85
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When they hear “news,” most people think “fake”—except for local news

Agility PR Solutions

A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The post When they hear “news,” most people think “fake”—except for local news appeared first on Agility PR Solutions.

Local 94
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New Challenges with Earned Media: PR Practitioners Insight in Report

Bianchi Biz Blog

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. It seems like journalists at local outlets are spread pretty thin and have to be more selective when it comes to choosing stories to cover.

Report 101