How to Launch a Successful Hashtag Campaign
Melissa Agnes
MAY 5, 2014
Hashtag campaigns are risky. When you give the public freedom to interpret a hashtag and share visuals or stories, even with the best intentions, you risk receiving negative contributions. Read: Hashtag Brandjack Campaigns – Lessons From #AskChevron. Choose your hashtag carefully. Something like #HappyMcD?
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