Shift Communications

JANUARY 12, 2022

This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. As brands build out 2022 strategies and activations, it’s only natural to reflect on the past year’s successes and determine key takeaways to draw inspiration from.

Brand 88

Brand Branding Consumer Social Media 88

Buchanan PR

JUNE 30, 2023

McDonald’s marketing campaign was clearly targeted at a younger generation. On June 13, a day after officially launching the Grimace Shake, a fan posted on TikTok showing his first taste… and the “wild aftermath” that followed. Users are trying to capitalize on the trend by using branded hashtags, such as #GrimaceShake.

Viral 72

Viral Trends Social Media Creativity 72

Cision

JULY 11, 2015

Check out these three steps to create a simple, yet successful Instagram contest: 1. Beware of overcomplicating your campaign. Think about the details required to launch a contest. Ensure your brand abides by the FTC’s new social media guidelines by requiring entrants to use disclosure statements or hashtags in their posts.

Instagram 120

Instagram Guidelines Travel Pitching 120

5W PR

DECEMBER 28, 2020

However, there are plenty of successful marketing strategies that don’t require big sums of money, are interesting, effective, and attention-grabbing. An example of such a campaign is Coca-Cola’s Share a Coke campaign, where consumers had to share a bottle of the popular beverage with whoever’s name was on the bottle.

Marketing 88

Marketing Survey Consumer Small Business 88

Cision

MAY 15, 2015

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR and Cision Social Edition. Cision lack of consistency keeps a social media campaign from being great. What keeps a SoMe campaign from being great? InnovateNow. Lorenzo Gee (@bareknucklepr) May 8, 2015.

Film 120

Film Content Marketing Trends Social Media 120

Konnect Agency

NOVEMBER 9, 2021

As the end of the year quickly approaches, brands are vigorously planning holiday campaigns, promotions, and any other efforts to finish out 2021 strong. These strategies may include incremental digital ads, brand partnerships, events, and influencer campaigns. T hree Tips for a Successful Influencer and Celebrity Relations Campaign.

Creativity 59

Creativity Analytics Guidelines Agency 59

Shift Communications

OCTOBER 1, 2014

While the chances of replicating that kind of success are few and far between, there are other campaigns out there – some in our own backyard here in Boston – that are gaining traction, reaching audiences with key messages and showcasing the power of individuals joining together for a cause. What can we learn from these campaigns?

Healthcare 163

Healthcare Social Media Media Education 163

Stern + Associates

JULY 21, 2023

Imagine a scenario where a tech startup launches an innovative gadget that promises to revolutionize daily life. Through strategic digital public relations (PR) efforts, this startup firm crafts engaging social media campaigns, partners with influential bloggers, and promptly addresses customer feedback across various online platforms.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Luxury brands can amplify their message and generate buzz around their products by participating in promotional campaigns across multiple platforms.

Brand 71

Brand Branding Marketing Fashion 71

Deirdre Breakenridge

NOVEMBER 8, 2015

When feature documentary Pioneers in Skirts needed to raise the funds to finish production of the film, and begin the efforts of transitioning into post-production, the producers launched a month-long Kickstarter campaign with a goal of raising $50,000. That was a real success in the college community.

Film 150

Film Social Media Video Writing 150

Shift Communications

NOVEMBER 13, 2014

A lot of effort goes into launching a product or service. How can you use that time to drum up momentum for your launch without taking away from the big day itself? Using appropriate hashtags or having your CEO or CTO jump into a Twitter Chat are additional ways that make it easier for people who are interested to find you.

How To 117

How To eBook Leadership Social Media 117

5W PR

MARCH 12, 2018

To stay competitive in an ever-changing, fast-paced communications environment, brands are seeking effective, integrated marketing communications plans versus relying on one silo of the industry to achieve campaign success.

Video 68

Video Mobile Consumer Advertising 68

Prohibition

JULY 23, 2019

The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships. Here are some social media campaigns by universities that helped them stand out from the rest: 1. University of Salford: #Salfie Campaign. Socialising. Watch the video here.

Social Media 54

Social Media Media Education Internal 54

ImPRessions - Crenshaw Communications

JUNE 5, 2018

It also launched a social media campaign with humorous memes and messages about the dangers of the behavior. The brand took advantage by turning unwanted media attention into both a successful PR response and a marketing win. Chevrolet even incorporated ChevyGuy into its future marketing campaigns.

Brand 160

Brand Branding Viral Crisis Management 160

Prohibition

JULY 5, 2019

CEWE Life in Colour Campaign. Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. Most importantly however, we wanted to create a feel-good campaign that sparked community engagement and elicited positive feelings and an appreciation for times gone by.

Print 54

Print Film Instagram Creativity 54

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured?

Interviews 98

Interviews Publicity Technology Social Media 98

Ethical Voices

SEPTEMBER 18, 2023

Currently, I am the Vice President of Corporate Communications and Public Relations for Ferrero, working on amazing brands such as Nutella, Tic Tac, Kinder, Keebler, and Butterfinger…as well as working in campaigns to enhance and elevate Ferrero’s corporate profile in North America. ” Now there’s the hashtag ad.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR Fuel

SEPTEMBER 21, 2020

Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign? For example, if you launch a new product or service, a press release will allow you to announce it to the world. You will spend a fraction of the price on press release writing than you would re-launching a new marketing campaign.

Writing 60

Writing SEO Local Advertising 60

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Developing relationships with loyal customers and encouraging them to campaign for your brand. Successful organic postings on some social media networks may be readily turned into paid posts.

Advertising 62

Advertising Advertising Social Media Strategy 62

ImPRessions - Crenshaw Communications

MARCH 21, 2017

If you aren’t familiar, maybe that’s because the company did a good job turning a holiday campaign flop into gold. Rather than fight the fail, Reese’s responded with a brilliant social media message about “tree-shaming” anchored by the #AllTreesAreBeautiful hashtag.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Konnect Agency

FEBRUARY 28, 2020

Below is a small sampling on our approach when it comes to building a killer PR campaign: Earned Media Approach This approach is considered to be traditional PR and what most of our clients expect when signing on with us. Unfortunately, when you go the “earned media” route, nothing is confirmed until the story is published.

Marketing 61

Marketing Instagram Agency Product Launch 61

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Waxing UnLyrical

MAY 2, 2016

An elite group of Social PR pros found out last year, when I first launched my premiere online course. The Ultimate Guide to Social PR Strategy: A Blueprint for Success . The Rules for Hashtags . Why: “Have a plan to engage, in a meaningful way, with those that are also using the hashtag. It’s often not WHAT you pitch.

Training 40

Training Banking Pitching Writing 40

Onclusive

SEPTEMBER 27, 2021

Onclusive has always been committed to providing communicators with easy-to-use yet powerful tools that help simplify the PR process, increase performance and showcase business success. That’s why we launched the new enterprise-grade Social Listening capability, now available to all Onclusive customers.

Social Media 369

Social Media Media Enterprise Viral 369

Beyond PR

NOVEMBER 18, 2016

Unilever accomplishes that with its recently launched campaign #TBT To Share Forward in partnership with Feeding America. Throwback Thursday, or #TBT is a major cultural trend among media sites wherein users will post old photographs (such as from their childhood) with the hashtag #ThrowbackThursday or #TBT.

Social Media 40

Social Media Media Resources Creativity 40

Buzzstream

MARCH 26, 2020

We will also talk about how you can reach out to them effectively to form a successful collaboration. The first step you need to take before you start any kind of marketing campaign is to create a timeline and plan for your outreach. The Outbound Sales Playbook by Reply has some great tips on beginning an effective outreach campaign.

YouTube 116

YouTube Brand Branding Video 116

Karen Freberg

JUNE 24, 2019

It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. Second, diversity and representation continue to be key trends many brands and agencies are looking at not just for their campaigns, but also for their work. Fast forward two years later, we finally did it for 2019.

Education 64

Education Creativity Pinterest Facebook 64

MaccaPR

JUNE 21, 2017

What follows are three of my favorite recent examples of brand-driven online video campaigns that are entertaining and engaging. The video also features the branded hashtag, #LoveLoft. Another measurement of these videos’ success? These feel nothing like over-promotional sales content: LOFT x Jessi Klein. Man Repeller.

Video 54

Video Brand Branding Fashion 54

Shift Communications

MAY 5, 2016

Every hour there’s a new headline dominating the airwaves, a new hashtag trending on Twitter and a new party “winning” the media narrative. On political campaigns, there’s an entire team dedicated to tracking the opposition. In DC, the news cycle moves faster than you can say “beltway politics.”

B2B 60

B2B Creativity Report Twitter 60

Beyond PR

APRIL 27, 2016

Most of the legwork here will be done well in advance of the show and is critical to the overall success of your campaign; therefore, the earlier you have your trade show details and online press kit link available, the better. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ReimaginePR

MAY 23, 2015

And then there’s Jian: When the Jian Ghomeshi scandal broke, so did a hashtag #BeenRapedNeverReported which trended as women banded together to get behind the women who had spoken out publicly against a beloved Canadian entertainer.Allegations of his behaviour had gone on for years but were ignored, including by me.

Report 120

Report System Leadership Crisis 120

ReimaginePR

MAY 23, 2015

And then there’s Jian: When the Jian Ghomeshi scandal broke, so did a hashtag #BeenRapedNeverReported which trended as women banded together to get behind the women who had spoken out publicly against a beloved Canadian entertainer. And I wish that made me special or unique but it is a sadly pedestrian and familiar story amongst women.

Report 120

Report System Leadership Crisis 120

Waxing UnLyrical

JULY 2, 2018

A2: I landed an internship with @martinwaymire and I really owe everyone there currently and at the time my launch into #PR. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. . — Danielle Heiny (@DanielleHeiny) June 14, 2018.

Measurement 40

Measurement Nonprofit Education Social Media 40

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program.

Publicity 334

Publicity Advertising Advertising Leadership 334

Burrelles Fresh Ideas

OCTOBER 17, 2023

National Cybersecurity Awareness Month (NCSAM) National Cybersecurity Awareness Month (NCSAM) is an annual campaign in the United States to raise awareness about cybersecurity’s importance and promote best practices for online safety. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 110

Education Employee Measurement Agency 110

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

NewsWhip

APRIL 28, 2021

Localizing the Spotify “Wrapped” campaign. ?Examples The “Where You Shop Matters” campaign for Visa. ?The Sometimes there are tweaks to be made along the road, and we shouldn’t wait until the end of the campaign to be able to reflect on how the campaign worked. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78