Doctor Spin

DECEMBER 4, 2023

“Opinion polls can lead to a ‘bandwagon effect’ where people adopt majority views, or a ‘underdog effect’ where people adopt minority views, potentially impacting social science predictions and pollsters’ professional reputations.” Source: British Journal of Political Science 1 Marsh, C. Source: Journal of Communication 5 Gunther, A.C.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. . Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. All in all, not a great month for Nike’s reputation.

Brand 78

Brand Branding Viral Apparel 78

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Stuart Bruce

FEBRUARY 19, 2015

To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic integrity and has shattered the traditional Chinese wall between journalism and advertising. Mr Wilson’s contemporaneous tweets referring to the story can be found here. But two wrongs don’t make a right.

Ethics 60

Ethics Journalism Banking Media 60

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” ” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? With my “journalist” hat on I find the proliferation of these types of sources to be troubling and misleading–they appear to the casual observer to represent well-reported and edited pieces appearing in reputable media outlets. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Doctor Spin

APRIL 25, 2023

Identifying Theory of Mind in PR and Communications “In psychology, theory of mind refers to the capacity to understand other people by ascribing mental states to them (that is, surmising what is happening in their mind). Organization Development Journal. Organization Development Journal. & Watt, John. Public Opinion (1922).

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. Yoga practice guides Kathi (wise woman) so she picked The Heart of Yoga as her go-to reference book. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Ahrefs provides helpful date stamps for large algorithm updates so you can easily cross-reference to see when a site might have been hit by an algorithm update, which is a bad sign. So, focus on the higher DA/DR opportunities where you can. All in all, give the site the “eye test”.

Analysis 90

Analysis SEO Guidelines Google 90

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. They will refer you to their marketing department and ask you to pay for an ad! Their unbiased approach makes them highly influential.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

Here, we’re referring to PR for products and services that are represented by subject-matter experts. Will the story enhance my reputation as an expert? Men’s Journal: “Dating Advice for Brad Pitt” SheKnows: “The Healthiest Way to Divorce Someone You Once Loved.”

Real Estate 120

Real Estate Interviews Journalism Local 120

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. You can reference articles they have written in the past on this topic, and why your story is one that will be relevant to their readers. Isn’t this more time-consuming?

Pitching 78

Pitching Advertising Advertising Product Launch 78

Buzzstream

DECEMBER 15, 2021

However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. In fact, one of the ways we consider our Digital PR work at Root Digital is akin to investigative journalism. Are they reputable or questionable blogs or studies? A great idea gets your foot in the door.

Digital PR 83

Digital PR Data Survey Construction 83

MaccaPR

APRIL 18, 2017

For your reference, here’s a. Wall Street Journal , with clickable links to bios and recent articles published by. Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”. Wall Street Journal technology titan? sample Muck Rack profile page on the.

How To 121

How To YouTube Pitching LinkedIn 121

Doctor Spin

MAY 30, 2023

Barnum likely referred to another psychological aspect of bad publicity (which isn’t often discussed in public relations or elsewhere). His reputation often preceded him, drawing in crowds based on his name alone. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work?

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

MARCH 6, 2018

If thought leadership and reputation are valuable to a business, then it’s worth investing in the growth of such assets. The PR Opportunity for Brands as Publishers Tinker with Journalism. More importantly, the data should be considered a reference point for starting your own due diligence. 3) The gender gap in PR salaries.

Survey 118

Survey Agency Report Corporate 118

Ishmael's Corner

AUGUST 21, 2015

Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis. Techniques For Effective Business Communications. The hoopla triggered by The New York Times on the Amazon culture has not subsided.

Storytelling 60

Storytelling Crisis Measurement Communications 60

Waxing UnLyrical

JULY 30, 2015

And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Wunderlist. SurveyMonkey. Poll Everywhere.

Internal 40

Internal International Communications Measurement 40

Buzzstream

MAY 16, 2024

He referred to these sites as ones that could get you into a “bad neighborhood.” ( Check out the recording at around the 7-minute mark.) Email Verification with Hunter You’d want to verify an email address for several reasons, but the biggest is that sending too many undeliverable emails can hurt your sender’s reputation.

Blogging 62

Blogging Google SEO Writing 62

Doctor Spin

NOVEMBER 22, 2023

This refers to the ability to concentrate on one particular stimulus or task while ignoring others. This concept, derived from cognitive psychology, refers to a higher-level control system that regulates the allocation of attention, particularly in situations requiring planning or decision-making. 1 Schweizer, K., Focused attention.

eBook 52

eBook Groups Biotechnology Resources 52

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Possibly this has been used before. How much does current leadership recognize and value the remit of public relations (i.e.,

Construction 40

Construction Internal International SEO 40

Prakkypedia

NOVEMBER 29, 2017

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. It appears to be the only reference to gender in the list). That places us toward the bottom of most discussions about trust and professions. “Car

Reputation 60

Reputation Survey Insurance Insurance 60

Cision

JANUARY 22, 2016

Quality content grabs the attention of reporters and influencers and gives your brand a solid reputation. Consistently producing quality content positions your brand as a thought leader in your industry and contributes to its overall reputation. So what can you do to set your brand apart from the masses? It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences. Behar observes the prevalent confusion and insecurity among teams.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” When the company announced CisonOne in the UK , it referred to it as a “media monitoring” product but in the US launch, it called it a “fully integrated media monitoring and outreach.”

Employee 141

Employee Software Survey Tools 141

Rock the Status Quo

FEBRUARY 3, 2016

It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it. Sound, specific and imminently useful, you’ll refer back to this book over and over again.” Did I say it’s also an entertaining read, with two GREAT case studies at the end? .

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it. Sound, specific and imminently useful, you’ll refer back to this book over and over again.” Did I say it’s also an entertaining read, with two GREAT case studies at the end? .

Case Study 100

Case Study Infographics Journalism Writing 100

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation.

Communications 60

Communications Analysis Web Handbook 60

Presspage

AUGUST 15, 2017

the importance of online reputation management. Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. If we missed you, let us know.

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

FEBRUARY 3, 2021

Improving their brand awareness and reputation. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company.

Digital PR 170

Digital PR Industry Strategy Film 170

Doctor Spin

JANUARY 5, 2024

Reputable Sources: Trusts content from reputable environmental organizations and NGOs. It refers to how individuals are grouped based on shared characteristics—without a strong sense of belonging or identity. Source: M/C Journal 1 Marshall, P. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10.

How To 52

How To eBook Corporate Groups 52

Waxing UnLyrical

NOVEMBER 18, 2010

If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right. Im not sure what study youre referring to regarding the 80% reliability between human coders.

Measurement 80

Measurement Publicity Analysis Tools 80

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. To its credit, the company responded quickly in the wake of the Journal story.

Reputation 165

Reputation Apparel System Corporate 165

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62