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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. As a fan of journalism, I’m all for paywalls. Trend #4: Local news has a capital shortage. Supporting quote: “There may not be enough philanthropic capital, even on the sidelines, to support the scope and depth of local news-gathering that our democracy requires.”.

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3 Factors That Shape Your Brand Journalism Strategy

Cision

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Is your brand local to one DMA?

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Case Study: Bauer

NewsWhip

CASE STUDY. When we talked more about what the local and national audiences were talking about, we got a really strong response.” An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Ali Wilkinson, Digital Content Manager. —. Company Size.

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How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

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PART 3: The VALUE of Reputation. The Social Influencers.

Reputation Us

A 2023 survey from BrightLocal shows 76 percent of consumers regularly read online reviews when browsing for local businesses; 46 percent feel that online business reviews are as trustworthy as personal recommendations from friends or family. People overwhelmingly rely on reviews when it comes to purchasing decisions.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Consider things like informational one-sheets about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. PR pros often review and edit when appropriate.

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CASE STUDY - Using current events to land in the media

PR for Anyone

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. The specific program is Coast Live that highlights local businesses.