Critical Mention

MARCH 13, 2019

His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. I started writing the blog in 2009, and the speaking and books followed on not too much later. How do you define their relationship today? SCHEDULE A DEMO.

Interviews 65

Interviews B2B Measurement Blogging 65

Sword and the Script

JANUARY 2, 2024

An “Interview” with ChatGPT: What is Public Relations? 40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful. If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history?

Blogging 115

Blogging Software B2B Survey 115

Shift Communications

SEPTEMBER 23, 2016

I was responsible for any and all reporting, keeping a close eye on the news, writing speaking and award submissions, and running social accounts for my clients. For example, as an account coordinator, you have to be a really good researcher and you have to learn to use your resources to help find the answer.

Interviews 60

Interviews Resources Writing Course 60

PRSay

AUGUST 8, 2023

Communicators are currently using AI to summarize content (41%), do legwork and inspire thinking (35%), produce content faster (28%), conduct research (26%), write press releases (17%) and write speeches (14%).

Study 78

Study Communications Conference Survey 78

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 86

Public Affairs Communications Radio Television 86

Contently - Strategy

OCTOBER 18, 2022

Lack of resources. There are a plethora of ways to do audience research—meaning you can easily eliminate all the guesswork by finding a method that aligns with your resources, budget, and timeline. Writing killer landing page copy. Internal Resources. ” The good news? 5 types of customer research.

B2B 137

B2B Company Survey Enterprise 137

Cision

APRIL 6, 2016

I use Help a Reporter to find sources for articles I’m writing, and I’m always very specific to say “send tips directly.”. Instead, what I often get is a two-paragraph bio of the “expert” with a phone number to call for an interview. Here are some of the mistakes I’ve seen that you can avoid. You Don’t Follow Instructions.

Resources 120

Resources Report Interviews Writing 120

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. At the time of this writing, the rate is currently 3.8%. Give break out sessions on networking strategies, interview skills and career planning. Lack the resources to put a skill showcase together?

Resources 78

Resources Creativity Publicity Local 78

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Barbershops are known for being one of the many safe spaces men have created to feel comfortable communicating, which makes Eric an incredible resource. Looking for more tips for pitching Forbes?

Pitching 84

Pitching How To Interviews Resources 84

Bianchi Biz Blog

FEBRUARY 29, 2024

Respondents noted that offering thought leaders or an interview may be too ambiguous or cumbersome for reporters with limited bandwidth. Presenting a packaged story may offer an easier lift for newsrooms with limited resources. And for local media outlets, clearly demonstrate the local impact or importance.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. PR opportunities.

Leadership 170

Leadership Industry Conference Trade Shows 170

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Look for AI as a way for news organizations to extend their reach and to accomplish more with existing resources — becoming a virtual teammate for many reporters.

Journalism 155

Journalism Public Affairs Ethics Technology 155

ReimaginePR

APRIL 10, 2020

The very most useful part about writing an insightful article might be the wide array of subjects you are able to pick from. There are several unique topics that you can utilize in writing procedure documents. A significant level to bear in mind when writing a critical article is the reality the artist must be provided relevance.

Writing 120

Writing Newspapers Resources Interviews 120

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 129

Journalism Media Relations Report Media 129

Remote PR Jobs

SEPTEMBER 25, 2023

We appreciate lively, polished writing that balances research or news with fun and memorable anecdotes or examples that help illustrate your point of view. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

Company 100

Company How To Leadership Pitching 100

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are).

B2B 177

B2B Case Study Enterprise Resources 177

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Did you invent a new product, write a book, or win an award? Google is a great resource for magazine covers. Ask Google, “Who writes about [your topic] at [name of publication]?” If so, are you staying connected with those journalists? Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Fact-checking becomes even more important when you’re writing about sensitive topics. Make sure you record the interview (let the source know you’re doing this first). Fact-checking resources and tools.

Content Marketing 144

Content Marketing Marketing Viral Study 144

5W PR

NOVEMBER 7, 2023

These guides are trusted resources for shoppers seeking inspiration and ideas for the perfect gifts. Crafting a persuasive pitch When reaching out to editors or guide curators, write a compelling pitch that explains why the product is an excellent fit for their guide. Make it easy for editors to access the information they need.

How To 78

How To Retail Pitching SEO 78

Remote PR Jobs

SEPTEMBER 25, 2023

Many of my clients are independent PR agencies that hire me to write the very same pitches, blog posts, and bylines I once received on a daily basis as a journalist. If a reporter has to do their own research just to find out what the company does, they’ll be less inclined to want to write about it. Give some options.

Pitching 100

Pitching Report Writing LinkedIn 100

Mindful Marketing

JUNE 15, 2015

Drew launched the AMI blog in 2012 as a resource to agency leaders. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well.

Interviews 50

Interviews Marketing Financial Insurance 50

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: giphy.com.

Interviews 60

Interviews Media Training Training Trends 60

Shift Communications

MARCH 3, 2016

SHIFT: So many people write annual “how to survive SXSW” posts which are really just long lists of where to eat in Austin. With so many sessions, events, parties – what tools/resources do you recommend attendees use to find what might actually be interesting/relevant to them? Julie Frey. Account Manager. Sara Lasseter.

Interviews 60

Interviews Conference Creativity Community 60

Cision

NOVEMBER 30, 2017

Want to write for Cision®? By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Overview of Your Company And Blog/Resources Sections.

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Writing the rules and providing guidance in a positive, inclusive, and clear (non-legalese) manner. Another great resource for ethical decision-making is the Ethical Voices blog and podcast by Mark McClennan, APR, Fellow PRSA. To wrap it up The IBE’s report is a valuable resource for PR professionals and associations.

Ethics 111

Ethics Industry Publicity Analysis 111

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. I’m the Technology Editor at IndustryWeek magazine.

Technology 94

Technology Meeting Media Analytics 94

The Stalwart Blog

JUNE 24, 2014

In the past, I have been asked in an interview about something from an internship that I could not remember. It is very beneficial to write everything down because as the weeks pass, important information is easily lost. I recommend writing down everything you work on day by day so you never forget. Use your Resources.

Journalism 127

Journalism Marketing Internal International 127

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. The unprepared spokesperson. . The negative media story. . Is the article factually inaccurate?

Media Training 249

Media Training Policies Agency Interviews 249

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. Can you tell us a little bit about yourself and what made you start writing your blog? How do you measure the success of your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I I know you're not supposed to do that.

Meeting 100

Meeting Journalism Interviews Employee 100

Contently - Strategy

MARCH 22, 2024

Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

SEO 52

SEO How To Engineering Mobile 52

Rock the Status Quo

OCTOBER 27, 2014

Interview them and share THEIR opinions, not yours. Interview them and share THEIR opinions, not yours. Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. One caveat – MAKE SURE it actually is their voice.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Remote PR Jobs

SEPTEMBER 25, 2023

If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire. The fact that a journalist has agreed to check out a product you have, visit your booth at a trade show, or conduct an interview, means they already have you in mind.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing? Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Proactive Report

JANUARY 21, 2017

See what they write about. I get the most bizarre pitches that have less than nothing to do with what I write about. What stories were being told that are now not covered anymore, due to lack of resources. Most media outlets lack these resources now. And they have fewer resources with which to produce these stories.

How To 100

How To Media Case Study Resources 100