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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. At the time of this writing, the rate is currently 3.8%. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics.

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How to Write SEO-Driven Content That Customers (And Search Engines) Love

Contently - Strategy

But the problem (probably) isn’t the writing. Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world. In other words, we are writing content to capture attention from the wrong eyeballs.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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How to Ace a Last-Minute Media Interview

Cision

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

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Majority of Communicators Are Regularly Using AI in Their Work, Study Finds

PRSay

Communicators are currently using AI to summarize content (41%), do legwork and inspire thinking (35%), produce content faster (28%), conduct research (26%), write press releases (17%) and write speeches (14%).

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 5 Essential Tips for Solo PR Pros Hiring Their First Employee

Solo PR Pro

However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way.

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AI and Journalism: What’s Next?

PRSay

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Look for AI as a way for news organizations to extend their reach and to accomplish more with existing resources — becoming a virtual teammate for many reporters.