ImPRessions - Crenshaw Communications

APRIL 11, 2017

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. When the story direction is questionable. .

Interviews 160

Interviews Media Local Privacy 160

Wadds Inc.

MAY 19, 2024

The report argues that the current role of corporate communications has been elevated significantly because of geopolitical uncertainty, technological disruption, societal shifts, and heightened stakeholder expectations. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes.

Report 59

Report Communications Public Affairs Ethics 59

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. But much of the research is based on the perception of internal executives. A blog can also help mix it up with guest posts, video entries or interviews.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.

Real Estate 156

Real Estate Reputation System Sports 156

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

PR in High Definition

APRIL 27, 2023

For months, the world and his wife has weighed in with views, concerns and predictions around the technology. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. Rather use this time to focus on your wider PR and reputation strategy.

Case Study 62

Case Study Media Training Reputation Training 62

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family. In the end, Tidwell’s best reputation move turns out to be on the playing field, where he works harder, plays better, and talks less –all with the cameras rolling.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Mobile, data and wearable technology.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

JULY 6, 2022

To communicate effectively across a full range of platforms and technologies. To facilitate relationships and build trust with internal and external stakeholders and communities. To build and enhance organisational reputation. Public relations practitioners learn on the job if at all. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

First, let’s address some common myths about public relations for technology and other startup companies. That’s a recipe for reputation disaster. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Invite commentary. Embrace advocacy.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”.

Survey 103

Survey Report Media B2B 103

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them. Bad timing.

How To 149

How To Government Product Launch Internal 149

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Adequate resourcing and internal communication are also essential for successfully implementing your strategy.

Strategy 59

Strategy Company Communications Construction 59

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. And for a long time, I didn’t quite understand what that oft-heard reasoning meant. Bottom line?

How To 104

How To Fashion Banking Industry 104

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this.

Storytelling 106

Storytelling Technology Course Privacy 106

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Information technology team. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. He’s my guest for this latest interview in the Off Script series. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis.

Internal 72

Internal International Interviews Trends 72

Cision

FEBRUARY 11, 2016

In this interview, she reveals what it was like to work in the White House, the major communication trends that have affected the PR industry and how to adapt to those ever-evolving trends. And I hope I can help the firm enhance its reputation nationally and internationally.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology.

Small Business 52

Small Business Social Media Radio Media 52

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Ordinarily, as with most new tech, there’d be a range of media coverage outlining the pros and cons of the technology, the risks and the opportunities, and the short and long-term applications. Not this time.

Media 74

Media Viral Video Newspapers 74

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla.,

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Wadds Inc.

JULY 6, 2022

To communicate effectively across a full range of platforms and technologies. To facilitate relationships and build trust with internal and external stakeholders and communities. To build and enhance organisational reputation. Public relations practitioners learn on the job if at all. Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.” About 15 years ago, we joined the international Public Relations Global Network. .

Agency 105

Agency Travel SEO Nonprofit 105

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Instead, you must determine where you will get the most results and focus on that instead.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Ethical Voices

MARCH 28, 2022

I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. I think that ethics and reputation are all we have. We can’t forget those grassroots reputation building relationships and how important those are. Those don’t go away just because we have a lot of technology.

Ethics 52

Ethics Strategy Real Estate Local 52

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Disclosure: I own 25 shares in CISN.

Data 90

Data Enterprise Survey Instagram 90

wiredPRworks

APRIL 12, 2016

Experience a new dynamic two-day program, packed full of education following new and traditional themes, including a 2016 focus on: • Innovative venues and meeting environments using the latest technologies. About the International Association of Conference Centres [IACC]. Multi-location/citywide “classrooms” and workshops.

LinkedIn 40

LinkedIn Meeting Marketing Conference 40

The Stalwart Blog

NOVEMBER 18, 2019

An interview with Lily Li, Principal of Metaverse Law. . They’re not talking to their marketing teams, to their technology teams, and so they have legacy systems with customer data, they have Cloud systems that their employees are using and all of these are potentially vulnerable to attacks from outside forces and inside forces.

Data 60

Data Privacy System Crisis Communications 60

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. With the profusion of technologies like voice and video conferencing — not to mention smart phones — my clients and my media contacts have become an extension of my professional and social network. How have you built that reputation?

Local 94

Local Course Community Interviews 94