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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Meet PRSA Board of Directors Nominee Jane Law, APR

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Current title: Internal/HR Communications Manager, New Hampshire Housing Finance Authority. How do you describe your leadership style? What’s the best leadership advice that you’ve ever received? Name: Jane Law, APR.

Meeting 148
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Meet PRSA Board of Directors Nominee Jeff Wilson, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. I’d gone to several meetings before joining the Society, and I was impressed by the professional development opportunities and networking. I was honored that she asked me, and that put me on my path to leadership within the Society.

Meeting 156
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Meet Board of Directors Nominee Jennifer Day, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. You held leadership positions as a PRSSA member at Otterbein. At NOAA, you took part in an 18-month internal leadership program. What were some of the leadership tenets that you learned during that time?

Meeting 148
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. AirPR: You’ve held a marketing leadership role at Navistar and BP as well.