Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. Take the time to educate yourself, your team and leadership about the unfolding events. Gain executive support — it’s fine for a company to issue a statement, but it’s even more powerful when it has backing from leadership and from all of its employees. Breaking news happens fast.

Employee 78

Employee Leadership Consumer Internal 78

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come.

Leadership 132

Leadership Government Conference Energy 132

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Adapting This is an interesting area in which some organisations have shown strong leadership.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. An expert in marketing and promotions, Chris is frequently quoted in trade publications and is a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. 7) Press releases, oh, press releases. Talk to Us !

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person.

Meeting 81

Meeting Automotive Media Transportation 81

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector. 1] Larson, Selena. June 4, 2014. link] Many Women. [1i]

Conference 150

Conference Training Healthcare Policies 150

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Or, how do you ensure your internal marketing team is continually improving? Look for thought leadership across your client and its competition. Read some more.

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

DECEMBER 20, 2017

We address current trends and technology and talk about what our association is doing for members. Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. Wherever your local association is, there’s an SAE for you. Those are key to leadership success.

Construction 68

Construction Healthcare Leadership Local 68

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”. Communication teams must straddle all worlds.”.

Employee 148

Employee Print Writing Survey 148

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 7, 2016

To alleviate any last-minute worries, check out our international distribution checklist, then keep reading for an in-depth breakdown of each tip. Is your goal driving leads, targeting trade media, increasing awareness of thought leadership content, launching a new product, or attracting new investors and funders? But don’t stop there.

Local 40

Local Internal International Energy 40

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. I’ll shop exclusively with REI, Patagonia, and my local Backpackers Shop—or purchase those brands secondhand—because of shared values. And it’s not just the technology we’re excited about.

Marketing 52

Marketing Storytelling Technology Community 52

Scott Public Relations

APRIL 2, 2020

When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

PRSay

DECEMBER 7, 2016

Making an additional commitment to mentor candidates is optional for the panelists and something that a Chapter Accreditation chair or participating organization’s APR designee can coordinate with other local professionals if needed. The onus to mentor does not fall on the panelist. Recorded presentations are not allowed. Teaches others.

Analysis 60

Analysis Local Data Technology 60

Stephen Waddington

MAY 8, 2018

2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. . #3 This is not sustainable, nor is it necessarily optimal for patient outcomes.

Communications 63

Communications Healthcare Print Community 63

PRSay

NOVEMBER 1, 2021

This fall, Visible entered the Austin, Texas, market with a holistic marketing push featuring an array of local influencers (the band Black Pumas, chef Kristen Kish, actress Odette Annable and BMX athlete Chase Hawk, among others). We also have an incredible internal creative team, 39 North. The festival garnered more than 8.6

Wireless 78

Wireless Consumer Creativity Marketing 78

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Providers need access to evidence-based research on the best practices for telehealth technology.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I went to local restaurants and toured the attractions.

Local 40

Local Fashion Travel Transportation 40

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

OCTOBER 27, 2016

Have the local news anchor in my personal contacts? Fast forward to today, and the lessons I’ve learned from trying and testing tools, creating correlations and voraciously keeping up with trends in technology and digital media told me that we’d be here one day. Get our brand on TV? See our name splashed across a popular news segment?

Communications 40

Communications Tools Analytics Television 40

PR Conversations

MARCH 15, 2016

Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). Indonesian President Joko “Jokowi” Widodo and the International Monetary Fund’s (IMF) Managing Director Christine Lagarde. . What is your idea of PR nirvana? ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Or the Longview Journal in the case of this particular announcement.

Software 119

Software Case Study Advertising Advertising 119

PR Conversations

OCTOBER 29, 2015

Regardless, the focus of my position was to ‘professionalise’ the role, which was located within the highways departments of local councils. working with local petrolheads to beef up their events as a platform for getting out the road safety message. At this stage in my career, local government beguiled me to return to it.

Publicity 40

Publicity Local Training Education 40

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). serve up a localized CTA for those in your city). Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links.

Marketing 40

Marketing Tools Data Report 40

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Underneath it all, the leadership team has to balance the blending of cultures. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. It employs 100 local staff and serves about 400 customers.

Reputation 85

Reputation Technology Tools Data 85