ImPRessions - Crenshaw Communications

JUNE 3, 2021

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail.

Journalism 344

Journalism Internal International Pitching 344

Remote PR Jobs

JANUARY 31, 2022

For example, for insurance companies, there is always going to be the next big hurricane or storm coming. PR pros can work with their clients to prepare information ahead of time on the insurance impact a storm can have on the economy and so on. Prepare talking points before something happens. Act like an expert.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

PR for Anyone

APRIL 30, 2020

If your state isn’t opening soon, keep an eye out on what’s going on in other states and bring that back to your state when you pitch the media. We are still newsjacking the coronavirus story (see past blog post about that) but now we have new peripheral stories to pitch around that… reentry after lockdown. Would it be different?

Publicity 173

Publicity How To Insurance Insurance 173

Buzzstream

MAY 2, 2024

And so our pitch with our buyer journeys product is that it is an out of the box tool that gives you the insights you need without any sort of. So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. Thanks again so much.

Internal 118

Internal International Insurance Insurance 118

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

PR for Anyone

APRIL 28, 2020

Every aspect of the supply chain, service-based industries, restaurants, insurance, real estate, work from home policies, and many more. I have been pitching some things with my local media about working from home, since I’ve been doing it for ten years. Go and pitch that to the media. Do your homework.

Real Estate 130

Real Estate Media Insurance Insurance 130

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Bianchi Biz Blog

APRIL 3, 2023

My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve? AN hired me as the finance and insurance reporter in 2015, and I’ve been moving around the newsroom ever since. What advice do you have for PR people that want to pitch you? I don’t want the same story as everyone else.

Automotive 78

Automotive Meeting Report Insurance 78

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. What Exactly was Outbrain Pitching? The post Did Outbrain Try to Pitch Content Marketing at Cannes? Outbrain and others like it are a simple way for publishers to raise additional revenue.

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Flack's Revenge

JANUARY 17, 2019

Can we expect an army of PR writing and pitching flack-bots any time soon? Sure, you might have algorithm-generated crappy news stories, and someday bots to deliver crappy PR pitches, maybe even to other algorithms. This also made me wonder about what might happen to the PR field as a result. And the result will be? fill in the blank).

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Approaching any one of them without understanding what they cover will ensure your pitch is ignored. These sectors may range from education, government and energy to financial services, healthcare and insurance. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity.

Enterprise 261

Enterprise Privacy Government Software 261

Agility PR Solutions

SEPTEMBER 24, 2018

The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople.

Real Estate 60

Real Estate Insurance Insurance Pitching 60

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

Onclusive

FEBRUARY 12, 2018

People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance). Pet Adoptions. Cars (new and used car research, negotiations, financing, and protection plans).

Interviews 223

Interviews Retail Data Engineering 223

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Skill diversification is career insurance for today’s PR professionals. Watch the Facebook Live event or scan the session’s top takeaways below. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Bianchi Biz Blog

OCTOBER 19, 2020

What advice do you have for PR people that want to pitch you? Read my stories first, to make sure your pitch goes well with my niche coverage of the plastics industry. I don’t have time to respond to all of the emails about car insurance prices and lease data. Any pet peeves with PR people?

Automotive 68

Automotive Report Meeting Insurance 68

Stephen Waddington

NOVEMBER 5, 2019

Last year insurance provider Hiscox created influencer and public figure protection as an insurance solution for individuals who live their lives in the public eye. We pitched the idea to my wife, Sarah Waddington, to publish as a #FuturePRoof project. Beazley recently announced an influencer-only policy. It was a tough sell.

Insurance 68

Insurance Insurance Government Advertising 68

OnePitch

NOVEMBER 17, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

Strategy 52

Strategy Real Estate Media Pitching 52

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Solo PR Pro

SEPTEMBER 6, 2022

If you’re concerned about allowing a chunk of change to sit in your bank account without doing anything — or worse, having its value slowly eroded by inflation — it may help to think of your emergency fund as an insurance policy. Just like other types of insurance, you have it in the hopes that you don’t have to use it.

Financial 52

Financial Strategy Insurance Insurance 52

Stern + Associates

MARCH 3, 2023

FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government. Establish a Sense of Urgency FDR may have begun his First Inaugural Address with reassurance that, ultimately, things would be ok.

Communications 106

Communications How To Banking Government 106

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

MAY 11, 2021

When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. Only 12% of top team members are digitally savvy in the finance and insurance industry, underscoring its vulnerability to disruption by more agile fintech startups.”. Other vertical markets fared even worse.

Study 98

Study Company Leadership Education 98

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community. The company struck PR gold with worker’s compensation and insurance industry pubs – exactly the company’s target audience. Leverage all milestones.

Publicity 149

Publicity Insurance Insurance Interviews 149

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Avoid a sales pitch. Quality panelists and moderators won’t go near a perceived third party sales pitch. Beginning with an all-encompassing white paper that can be delivered to prospective customers and journalists – use segments from the white paper to craft vertical-specific byline articles and story pitches.

B2B 136

B2B Leadership Trade Shows Insurance 136

Shift Communications

NOVEMBER 10, 2016

Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – Each of these groups is comprised of distinctly different publications, thus they must be approached with different storylines and pitches.

Healthcare 144

Healthcare How To Analytics Mobile 144

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. B2B companies can engage and attract followers through educational and entertaining content. React to news in real time.

B2B 170

B2B Social Media Media Education 170

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 19, 2015

Not because I wanted the job so badly, but because I had just returned from a volunteer stint in Nigeria and found myself to be unemployed and in dire need of health insurance. Give the elevator pitch, check the person’s interest and then tell the full version. In hindsight, waiting around was a big mistake. Everyone makes mistakes.

Insurance 120

Insurance Insurance Interviews Crisis 120

ImPRessions - Crenshaw Communications

MAY 4, 2015

We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist. Goliath story to the rags-to-riches myth and variations on my favorite — the archetypal Hero’s Journey. It doesn’t take itself too seriously.

Storytelling 120

Storytelling Insurance Insurance Film 120

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

BuzzStream Discovery gives you access to BuzzStream’s database of influencers to easily find bloggers who write about topics that are relevant to your pitch. How would they pitch their blog to someone else in their niche?” Finding new opportunities with BuzzStream Discovery Why use Discovery? No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Solo PR Pro

JANUARY 14, 2020

And I still cold pitch now and then, follow up, check in with people, etc. Get your checking account, liability insurance and even disability insurance set up before you go Solo. Come up with a process for sourcing clients and then trust it. Kristine McGrath Gobbo , President, Spectrum Public Relations.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists.

Media Relations 69

Media Relations Media Insurance Insurance 69

Victorious PR

FEBRUARY 22, 2023

Galen is a homeowners insurance agent who has stayed with Victorious PR for years. Our clients range from software developers to solar power sales people to insurance claims lawyers to feminine power coaches. Because he is consistently at the top of Google time and again. Podcast best practices, And SO MUCH MORE.

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

DECEMBER 1, 2015

Ryan Hanley did this for an insurance company – on YouTube! If you enjoyed this post, you might also like: The Soft and Subtle PR Pitch of Content Marketing. It’s not realistic to aim for it , but any business owner, a doctor, lawyer, or plumber can aim for 500 views, or a 1,000, but creating such videos on a regular basis.

Content Marketing 60

Content Marketing Marketing YouTube Insurance 60